Rev. 08/2017 | All information accurate at time of printing. Please see our website for the most current information.

Professional Certificate

Learn More

ccpe.georgetown.edu Please visit us online for course descriptions, course dates, and registration information.

You may also contact our program staff:

ccpeprograms@georgetown.edu 202.687.7000

Campus Location 640 Massachusetts Ave NW Washington, DC 20001

Program Prerequisites Bachelor’s degree or equivalent

Admissions and Registration Open enrollment – no application required

Tuition Tuition for each course is 1,650.00. Total certificate program tuition including all three (3) required courses is $4,950.00. Studentswho register for all three courses in onetransaction receive a 10% tuition discount.

*An interest free payment plan and employerpayment options are available.

The Certificate in Franchise Management provides students with a comprehensive look at the franchise sector in an engaging and dynamic environment. Students gain critical insight, practical knowledge, and analytical skills required to succeed in franchising. The program combines experienced faculty with focused case studies and expert guest speakers to address major topics germane to franchising including the history of franchising, legal structure and regulatory environment, franchise relations, strategic planning and system support.

Courses are approved for franchise professionals working towards achievement of the Certified Franchise Executive (CFE) designation from the International Franchise Association (IFA). Students who complete the certificate receive 1350 CFE credits toward the CFE designation awarded by the IFA.

FEATURES OF THE PROGRAM • Determine critical success factors for managing a franchise

• Leverage emerging trends in the franchise industry

• Gain insight, practical knowledge, and analytical skills required to succeed infranchising

DESIGNED FOR Professionals seeking comprehensive insight into the franchise community including entrepreneurs, current and prospective franchisees, non-profit organization managers, suppliers, consultants, analysts, or local government officials can all benefit from this program.

CERTIFICATE REQUIREMENTS To receive the Certificate in Franchise Management students must successfully complete the three (3) required courses for a total of 6.30 Continuing Education Units (CEUs), which is equivalent to 63.0 contact hours.

Building Blocks of Franchising Required 2.10 $1,650 Managing a Franchise Business Required 2.10 $1,650 The Future of Franchising Required 2.10 $1,650

PROGRAM FORMAT & SCHEDULE The program offers a unique format designed for working professionals. Each course typically meets for three consecutive days (Thursday, Friday, and Saturday) from 9:00am - 5:00pm. During the summer courses may be held at alternate times. The courses can be taken in any order, must be completed within two years to earn the Certificate in Franchise Management.

Franchise Management

REQUIRED Fall 2018 Spring 2019 ("tentative")

BUILDING BLOCKS OF FRANCHISING

On-campus Thu/Fri/Sat, 9:00 AM - 5:00 PM Sep 27 to Sep 29

On-campus Thu/Fri/Sat, 9:00 AM - 5:00 PM Feb 7 to Feb 9

REQUIRED MANAGING A FRANCHISE BUSINESS

On-campus Thu/Fri/Sat, 9:00 AM - 5:00 PM Oct 25 to Oct 27

On-campus Thu/Fri/Sat, 9:00 AM - 5:00 PM Mar 7 to Mar 9

REQUIRED

THE FUTURE OF FRANCHISINGOn-campus Thu/Fri/Sat, 9:00 AM - 5:00 PM Nov 29 to Dec 01

On-campus Thu/Fri/Sat, 9:00 AM - 5:00 PM Apr 4to Apr 7

Complete and updated information can be found at ccpe.georgetown.edu

Franchise Management

Courses

Course Instructor: Dr. Benjamin C. Litalien, CFE

ben.litalien@georgetown.edu

Dr. Litalien developed this program in 2006 and has been the primary instructor since its inception. He is also the Founder & Principal of Franchise Well, LLC, a consulting practice dedicated to the improvement and enhancement of franchising. He is also an Assistant Adjunct Professor at University of Maryland University College in Adelphi, MD where he teaches Franchising, Entrepreneurship & Venture Planning and Consulting on-line.

Dr. Litalien has invested almost three decades in the franchise community, with a broad range of key management and franchise-building experience. His specific strengths are in strategic planning, organizational development, concept management, and franchise system growth. He has developed and implemented strategic plans for a diverse group of companies including ExxonMobil, IKEA, RE/MAX, Direct Energy, JIBU, Zerorez, InXpress and Malawi's Pizza. Under his direction and management, he forged significant expansion in the United States and abroad, as well as increasing brand awareness and improving profitability. He is a recognized speaker on "Franchise Development" and "Franchising for Good". He has been referenced as a franchising expert in feature articles of Wall Street Journal, USA Today, Chain Leader, Entrepreneur Magazine, QSR Magazine, Supermarket News, Successful Franchising, Convenience Store Decision, and Restaurant Hospitality. He has also authored articles that appeared in industry periodicals such as Franchising World, Franchise Asia and Franchise Times.

Dr. Litalien completed his doctoral program at the University of Maryland University College focused on the theory of Social Franchise. He was presented with the Karp Research Foundation Award in 2011 for the ‘best paper in franchising’. He holds a Bachelor degree in Business Administration from Abilene Christian University in Abilene, Texas and an Executive Master of Business Administration degree from the University of Houston in Houston, Texas.