franchise growth venture
DESCRIPTION
FGV provides funding to growth oriented franchise Brands for their long term advertising & Franchise Business expansion needs. It is an innovative offering from The Franchise Connect India Pvt. Ltd & Franchise Mart India Private Ltd , which has the strongest franchise media platforms with national presence. As an Growth Capital investor, we work with talented management teams to develop businesses that have potential for significant growth.TRANSCRIPT
Building A Business Together A Unique Partnership Opportunity
FCIPL I FMIPL Initiative
Agenda
• Setting the context Franchise Growth ventureWhy Branding for franchise Appointment ?
It’s increasing importance -Important ingredient for brandingFranchise Appointment by Go I The Franchise Store General Consulting
•Franchise Growth Venture - Rationale; Our role definition & our value Proposition - Case Study: A successful partnership
• The FMI Group media assets spread
•Summary
FGV provides funding to growth oriented franchise Brands for their long term advertising & Franchise Business expansion needs. It is an innovative offering from Franchise Mart India Private Ltd , which has the strongest franchise media platforms with national presence. As an Growth Capital investor, we work with talented management teams to develop businesses that have potential for significant growth.
Why Branding - It drives Enterprise Value
Without the Coke ‘Brand’ the bottle would be more than half empty
Source: Interbrand
Rise in Consumption
Rise in disposable income
Increasing Role Of Branding
And uniqueness needs to be communicated forcefully
We are hardwired to notice what is different
And Branding Is About Unique Proposition
Avertising & Branding is all about creating ‘wants’leading to higher consumption
Advertising
Branding
Consumption
A-B-C Of Marketing
Advertising Challenges
–High costs
–High clutter levels
–Complexities in Media Space
–Entry Barrier by big spenders
–Delayed & staggered response
Why Private Treaties?
Advertising Challenges
–High costs
–High clutter levels
–Complexities in Media Space
–Entry Barrier by big spenders
–Delayed & staggered response
Private Treaties De-mystified
We are a strategic partner
We help in enabling shift from One to Multiple Franchise owned business
We help in accelerating the growth: bring the future forward
We help shape mindsets: create ‘new’business categories
We help strengthen / reinforce the market presence
We help in enhancing brand value therefore enterprise value
We help in ‘s-t-r-e-t-c-h-i-n-g’your vision
PT –Our Value Proposition
Three pronged Solution
Advertising Support
Flexibility to use all FM/FCI media properties
Consultation /Fran Recruit Management Participation
Brand/Communication Strategic Advice
Profiling Business successes & promoters
Our value proposition differentiates us from Private Equity players
Showcasing Successes
Branding Events
Organization Management
Collaboration
Advertising in all FM/FCI assets
Knowledge Forums
Customized mediasupport
Category Creation
Private Treaties
FGV –A Complete Branding & Business Development Solution
PT -How Does It Work
Assigns a Branding, PR & Media, Resource to the partner company
FCI / FM infuses Required Ad Currency at Enterprise Value
Need BasedCommunication Plan
ExponentialEnterprise
Value Growth
ExponentialBrandValue
Growth
FCI / FM ’s risks / rewards are linked to the Business success
Commodity to Brand
Category Creation
Bringing future forward
Strengthen market presence
Enhance Enterprise Value
PT –Some Of Example
Pantaloon Has Maintained Highest Ad Intensity and its Flagship Brand Big-Bazaar is Ranked Number 1
Ad-Intensity of retail players in India (%) Big-Bazaar ranked number 1 brand in retail sector according to the ET Brand Equity survey 2006
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Pantaloon Trent Piramid Retail
Shopper’s Stop
Pantaloon returned after a year for second 4-year Private Treaty deal with BCCL
Agenda
Setting the context-Why Branding?–It’s increasing importance–Important ingredient for branding
Franchise Growth Venture –Rationale; Our role definition, our value proposition–How does it works
The FM/FCI Group media assets spread
Summary
Branding enhances enterprise valueWe help the brand to expand in the market through franchise Route.We help the brand in the Franchise Appointment Web , Media , Expo ,Industry ,Market Presence .
Branding would be key to success in the business
Household / individual consumption set to soar
PT aids in branding by providing total communication solutions through a risk sharing mechanism
Management participation .
FCIPL / FMIPL Group has 360°media presence
Summary
Finalizing the business objectives and business plans for next 3-5 years
Mutually arrive at a 3 –5 yr Media Plan and its cost
Finalize the Optimal Mix for FMIPL / FCIPL Media
And move ahead
The Suggested Way Forward…
We Would Like To Partner You In This
Move Forward With us
We appreciate your interest in Franchise Growth Venture (P) Ltd.
REGISTERED OFFICE : # 21st Century Business Centre-House, 3rd Floor, Ring Road, Near Rushabh Petrol Pump, Surat-395002 I India
Tel : 0261-3002077
REGIONAL OFFICE : # 502 / 37 , 1st Main , 40th Cross , 8th Block ,Jaya Nagar | Bangalore| 560082 I India
Tel : +91 80 2608 5555 |Fax : +91 80 4242 0800
Franchise Hotline - 1800 103 51 77
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