franchise brochure - art of aquaria · 000 + gst + working capital of $10 000 and an existing...

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Page 1: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

FranchiseBrochure

Page 2: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my
Page 3: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Content

About Us 2

Why Art of Aquaria? 2

Who Are We Looking For? 3

What Sets Art of Aquaria Apart? 4

Who Are Our Typical Customers? 5

What Do Our Customers Say About Us? 6

What’s included in the Franchise Package? 7

Eight Steps To Franchise Ownership 7

Frequently Asked Questions 9

How much does it cost to buy a Art of Aquaria Franchise? 9

What do I get for my franchise fee? 9

What type of work will I be doing? 9

What skills and experience do I need? 9

How much money will I make? 9

Why do I need to pay a refundable deposit before I have examined the business fully? 9

Do you have franchise territories available near me? 9

The Next Step 10

Page 4: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Art of Aquaria Franchise Brochure2

Who are we?Art of Aquaria is Australia’s leading company supplying fully serviced Rental Aquariums and Ongoing Maintenance for client owned aquariums in offices, waiting rooms, aged care facilities and homes. We love creating stunning aquariums to enhance any environment. Our business model is simple, we supply, install and manage the care of stunning aquariums. All the customer has to do is admire and enjoy the fish.

Easily operated by one person with no formal qualifications required, Art of Aquaria offers a great opportunity to become a part of rental based franchise business where the clients pay a fixed

monthly rental. This means you have reoccurring revenue and can build up your client base over time.

Established in 2005 we have tried and tested our systems and now we are ready to find like-minded owner operators who have drive and passion to establish their very own Art of Aquaria Territory and in doing so expand the Art of Aquaria brand. If you are good with your hands, have an eye for detail, like people, and are passionate about providing excellent customer service then Art of Aquaria could be what you are looking for.

Why Art of Aquaria?We have worked tirelessly over the past 12 years to build a network of suppliers, products and materials to create a name that people trust.

With a well-established client base in QLD, NSW and VIC we are now looking to expand further using a Franchise Business Model.

Each and every franchisee is an owner operator with their own territory. As a franchisee you are able to build a successful business, knowing you have the backup, support and knowledge of an experienced team at head office and likeminded people out in the field.

Art of Aquaria Franchise Brochure2

Page 5: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Art of Aquaria Franchise Brochure 3

Who Are We Looking For?

We are looking for passionate people who want to succeed.

You must take pride in what you do, be able to follow our system, be willing to learn and provide excellent customer service. You don’t need to have any experience of installing or servicing aquariums nor knowledge about fish. We can and will teach you all about this as part of our comprehensive training process.

3Art of Aquaria Franchise Brochure

Page 6: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Art of Aquaria Franchise Brochure4

What Sets Art of Aquaria Apart?

We value excellenceWe take pride in everything we do and always strive to improve.

We offer comprehensive trainingEvery franchisee who becomes part of the Art of Aquaria network completes a comprehensive training program, which gives you all the skills you need to be an effective franchisee.

We provide a close, supportive relationshipYou’ll always feel supported as an Art of Aquaria franchisee. We believe that the strength of our connection to each other is central to our strength as a company and brand.

Our franchisees are the owner-operators of their businessAs an Art of Aquaria franchisee, you will have the opportunity to observe the happiness a stunning aquarium brings to a person’s life. You will also get a sense of pride and accomplishment from owning and operating your own business and be on the path to financial freedom.

Page 7: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Art of Aquaria Franchise Brochure 5

Who Are Our Typical Customers?

Art of Aquaria is predominantly a business to business service. Typically our clients come from:

1. Corporate offices

2. SME Business Owners

3. Aged Care Facilities

4. The Hospitality Industry

5. Residential Homes

6. Health Professionals

To name a few.

They love our aquariums because of their aesthetic beauty and calming effect fish have on people.

They are attracted to Art of Aquaria because our business model makes having an aquarium easy. We supply, and maintain the aquarium for a fixed monthly fee and all the client has to do is enjoy the colourful fish.

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Page 8: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Art of Aquaria Franchise Brochure6

“Waldorf Hotel

The Fish tank looks beautiful in our Hotel Foyer and we continually receive positive guest feedback. The tank is always clean and the fish are beautiful.

Vanesa Cortis

North Parramatta Cellars

It has become a draw card for our customers, many of whom bring in their friends to look at its wonderful beauty and to buy our products.

It emulates serenity and admiration for its always pristine condition.

The slim tank fits comfortably into an extremely small area and does not impinge on any selling space.

Fortnightly maintenance is without fault and very timely.

Robbie Walsh

What Do Our Customers Say About Us?

Here are some testimonials from our valued clients:

Australian Institute of Management

The fish tank looks great, is well maintained and the fish are beautiful, mesmerising, healthy and happy – they make our day! They liven up the foyer, brighten reception with colour and class, are relaxing and welcoming as well as a talking piece for clients. Not only is it good Feng Shui, but also they add a sense of life and ambience, which draws people to it and offers much serenity and peace in the midst of our busy days.

Australian Institute of Management

Raytheon

Lots of positive feedback.It is a real talking point.

Raytheon

Art of Aquaria Franchise Brochure6

Page 9: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

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What’s included in the Franchise Package?

Art of Aquaria is a turnkey business opportunity, meaning it has everything you need to start trading from day one, including.

• Use of IP, business name, logo • Start up equipment• Vehicle signage • Uniforms• Comprehensive training program• Art of Aquaria Franchise Operations Manual• Art of Aquaria Service Manual, Accounts

Manual and Sales System Manual• Art of Aquaria Occupational Health and

Safety Manual• Website – maintained by franchisor, contact

details of each franchisee• Social Media

Eight Steps To Franchise Ownership

Making the choice to operate your own business is a big but exciting step, which is why we are committed to making the process as open and informative as possible. It is an important decision for both of us.

We will provide all the support and information you need to help make the right choice for you and your family.

Page 10: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

Art of Aquaria Franchise Brochure8

STEP 1 Send us an enquiry

STEP 2Art of Aquaria gets in touch and sends you a Franchise Brochure, Franchise Application Form, Confidentiality Agreement and Franchise Information Statement

STEP 3You read through the brochure and fill in the Franchise Application Form and sign the Confidentiality Agreement and then send it back to Art of Aquaria

STEP 4We meet to get to know each other better and answer any questions you might have. If your application is approved we move to the due diligence phase

STEP 5You conduct your due diligence and reserve your territory with fully refundable territory holding deposit of $5000

STEP 6 You make your final choice

If after the due diligence you choose to proceed you go to step no 7

If you choose NOT to proceed we refund the $5000 and that is the end of the process.

STEP 7The Franchise Agreement is customised for you, it’s signed, fees paid, fit out and training commences

STEP 8You are ready for business as the new franchisee of your very own Art of Aquaria Business

Eight Steps To Franchise OwnershipOur recruitment process involves the following 8 Steps

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Frequently Asked QuestionsHow much does it cost to buy a Art of Aquaria Franchise?The cost depends on the exact location and whether it’s an established or new territory. A new territory starts at $45 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000.

What do I get for my franchise fee?You get the right to operate as a Art of Aquaria franchisee in a franchise territory for a period of 5 years with another 5 year option to renew. You will register your own business trading as Art of Aquaria (territory name). If you opt to renew in 5 years there are no additional franchise charges. For your franchise fee you also receive all the training you require and operational, marketing and other support you need to operate your business.

What type of work will I be doing?You will be delivering and installing aquariums for new clients and maintaining existing aquariums for current clients. Each aquarium is serviced on a 15 day cycle.

What skills and experience do I need?You don’t require any formal qualifications but you do need to have an eye for detail, take pride in your work,

be organised, have practical skills and be good with people.

How much money will I make?The short answer is that depends on you. We can’t predict what a franchisee is going to earn, however we can tell you that we have a great business with a sought after service.

On average aquariums rent between $190 + GST and $220 + GST per month (depending on type and size). A single territory can have up to 100 rented aquariums at any one time.

Why do I need to pay a refundable deposit before I have examined the business fully? Providing all the information you need to evaluate the opportunity and making the right decision for you requires a lot of time from a lot of people. So we need to know that you are genuinely serious about the opportunity.

Rest assured however, that your deposit is fully refundable should you decide not to proceed.

Do you have franchise territories available near me?We have franchises available in most capital cities and are willing to open up new opportunities in large regional centres.

Page 12: Franchise Brochure - Art of Aquaria · 000 + GST + working capital of $10 000 and an existing territory starts at $113 000 + GST + working capital of $10 000. What do I get for my

PHONE1800 219 512

POSTAL ADDRESSPO Box 501, Concord, NSW, 2137

FAX1800 460 819

We appreciate you taking the time to look at our business opportunity. If you like what you’ve read so far the next step is to complete and return the Franchise Application Form and Confidentiality Agreement.

By completing these documents all you are committing to is finding out more information about the opportunity – nothing more.

If you are serious about owning your own business, which has a simple business model and a reoccurring revenue then we would love to hear from you.

Please send your completed forms to:

[email protected]

The Next Step

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