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JEWELLERY URBAN PRODUCT FURNITURE FOOD STRATEGIC COMMUNICATION FRANCESCA MACRÌ/DESIGN WWW.FRANCESCAMACRI.IT

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Francesca Macrì DESIGN portfolio

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Page 1: Francesca Macrì DESIGN

JEWELLERY

URBAN

PRODUCT

FURNITURE

FOOD

STRATEGIC

COMMUNICATION

Francesca Macrì/design

www.FrancescaMacri.it

Page 2: Francesca Macrì DESIGN

Francesca Macrì was born in Turin. Prior to receiving a Masters in Industrial Design with a specialization in Eco-Design at the Politecnico di Torino, she studied Graphic Design at the IAAD and did advertising for AroundInside and Altrimenti magazines. For Proges Design, a fashion sportswear manufacturer, she created prints and embroideries. She has received awards from Food Design 5, Corto Dams Festival, Accessori & Design, ManifestaZOOne, Gwangju Biennal Design, Vittorio Bonacina Award, which were published in DAS Design After School, Piemonte Torino Design, Biennial of Young Artist from Europe and the Mediterranean, and magazines Il Sole 24 Ore, Activa, Plastdesign, Modo, and has been noticed at the 13th Edition of the Biennial of Young Artist from Europe and the Mediterranean, RESò International Art Programme (Brazil), Gwangju Design Biennial (Korea), Torino Design Capital, Macef, Milan and Italian show-rooms. In collaboration with 5 of the major european design universities on the Eco and Narciso Project.

Her singular methodology and ethic applies to the study of a material or a concept by which she gathers contextual information i.e. social, cultural, ethical, biological, technological and ecological. Francesca Macri’s end goal is to attain innovation; its success is not only in producing a formally designed object but also to nd its links to emotional and symbolic values.

At the same time, she ideated the lecture and workshop ‘Theater and Design’, and was assistant-professor of Industrial Design at the Politecnico di Torino. Since 2005, she has always worked in cross-disciplinary projects spanning the visual arts and design. With an inquisitive and conclusive mind, Francesca Macrì has kept a wide, articulated and problem solving vision, resulting in collaborations with academic institutions, large and small industries, and with designers, architects and photography directors.

an extensive research and a rigorous methodology to look beyond common views and obtain innovation.

Page 3: Francesca Macrì DESIGN

Mechanical Ring For Him and for Her, 2008Design: Laura D’Aprile, Francesca Macrì

White Gold and DiamondsPrototype by Muse engineering solution & design

Jewelry worn to reduce fiction between two souls in movement.

Competition:Accessori e Design, 2nd prize

Exhibitions:DAS Design After School (Nov/Dec08) – University La Sapienza, Rome, Italy.

Le Vie del Design (Nov08) - Rivoli (To), Italy.

BEARING

JEWELLERY

Page 4: Francesca Macrì DESIGN

Zip Necklace, 2010Design: Francesca MacrìAn ironic jewelry series made from waste products. Objectives gives to discarded materials a new life making accessories with a strong personality.

OBJECTIVES/zip

JEWELLERY

Page 5: Francesca Macrì DESIGN

Slash series, 2010Design: Marco Bernini, Francesca MacrìA series of concrete’s urban design.Produced by Cementubi S.p.a.

Exhibitions:100% design London 2010Super Design London 2010Il Villaggio del Design, ADI, Pinerolo, Italy 2010Esperienza Italia 150, Torino, 2011

SLASH

URBAN

Page 6: Francesca Macrì DESIGN

Slash series, 2010Design: Marco Bernini, Francesca MacrìA series of concrete’s urban design.Produced by Cementubi S.p.a.

Exhibitions:100% design London 2010Super Design London 2010Il Villaggio del Design, ADI, Pinerolo, Italy 2010Esperienza Italia 150, Torino, 2011

SLASH

URBAN

Page 7: Francesca Macrì DESIGN

Bath accessories, 5 pieces, 2008-currentDesign: Marco Bernini, Francesca Macrì

Produced by MOD DesignStainless steel and ceramic.

Exhibition:DAS Design After School (Nov/Dec08) – University La Sapienza, Rome, Italy

PRISMA

PRODUCT

Page 8: Francesca Macrì DESIGN

VASIBath accessories, 5 pieces, 2008-current

Design: Marco Bernini, Francesca MacrìProduced by MOD Design

Enamelled ceramics and stainless steel.

Exhibition:Piedmont Turin Design (Jun/Sep08),

Palazzo della Regione Piemonte, Turin, Italy

PRODUCT

Page 9: Francesca Macrì DESIGN

Paolo

555-555

Block-note bracelet, 2008 Design: Francesca Macrì

Exhibitions:Denota (Oct/Nov08) – Casa del Conte Verde, Rivoli (TO), Italy

Competition:Mentioned by the jury, I Notambuli (Nov/Dec08) CNA Turin Chamber of Commerce, Italy

WEAR-ABLA

PRODUCT

Page 10: Francesca Macrì DESIGN

Hangers + packaging Solution, 2005. Design: Francesca MacrìCartboard or plastic sheet, cut, folded and printed in an economical process to create a bag and hanger simultaneously. Competitions:Winner, Design Biennial (Oct/Nov05) - Gwangju, KoreaWinner of 21x21, Macef (Jan05) - Milan, Italy Second prize Crazypack (2010) - Milan, Italy

BAGRUCCIA

PRODUCT

Page 11: Francesca Macrì DESIGN

A+B

Modular Seating, 2005Design: Laura D’Aprile, Francesca Macrì, David VassalloFull and empty shapes define the modular wicker seating system. A wide range of combinations and functional solutions make this furniture highly recommended to both the public and private sector.

Competition:Winner, Vittorio Bonacina competition- “Wicker, Flexible Design”

FURNITURE

Page 12: Francesca Macrì DESIGN

Desk, 2009Design: Marco Bernini, Francesca Macrì

Commissioned by Vodafone as versatile sales counters and/or conference desks.Trunck can be rotated in 3 positions.

VODAFONE DESK

FURNITURE

Page 13: Francesca Macrì DESIGN

SEE-BOXVanity cabinets, 2009Design: Francesca Macrì, Marco BerniniProduced by MOD Design

Exhibitions:100% design London 2010Il Villaggio del Design, ADI, Pinerolo, Italy 2010

FURNITURE

Page 14: Francesca Macrì DESIGN

Mirror, 2010Design: Francesca Macrì, Marco BerniniProduced by MOD Design

BAROQUE

FURNITURE

Page 15: Francesca Macrì DESIGN

FURNITURE

Roll holder, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteel

Exhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy

POP/freccia

Page 16: Francesca Macrì DESIGN

FURNITURE

Shelf, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteel

Exhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy

POP/skyline

Page 17: Francesca Macrì DESIGN

FURNITURE

Hanger, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteel

Exhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy

POP/cuore

Page 18: Francesca Macrì DESIGN

Towel holder, 2010-currentDesign: Francesca Macrì, Marco BerniniProduced by MOD DesignSteel

Exhibition:Il Villaggio del Design, ADI, (Sep10) Pinerolo, Italy

POP/scaletta

FURNITURE

Page 19: Francesca Macrì DESIGN

ECOPIZZA

Pizza box, 2010

Design: Francesca MacrìecoPIZZA is an innovative concept of takeaway pizza

REUSABLEit doesn’t alter the tastes, maintains the temperature, is stackable, has a retractable

handle, and it is also a dish and it goes into the dishwasher.

Competitions and exhibitions:Food Design 6 (Nov10) – London Metropolitan University

Food Design 6 (Oct10) – Eataly, Turin, Italy

FOOD

Page 20: Francesca Macrì DESIGN

SWEET PIERCING

Candy Jewelry, 2008Design: Francesca Macrì, Laura D’Aprile, Irene Pittatore

Scrumptious and transparent jewels to show off, match and… taste: A piercing designed to be eaten.

Competitions and exhibitions:Food Design 5 (Oct09) – Eataly, Tokyo, Japan, 2nd prize

Food Design 5 (Oct08), artwork mentioned by the jury - Eataly, Turin, Italy

FOOD

Page 21: Francesca Macrì DESIGN

Packaging for truffles, 2008Design: Marco Bernini, Francesca Macrì, Laura D’AprileAn earthenware casket to hold the precious truffle - fruit of a very special earth, comes with the protective fabric (to keep the funghi moist) printed and cut out as leaves of the plants under which the precious truffles thrive.

INTERRACOTTA (Inearthenware)

Competitions and exhibitions:Mentioned by the jury, The shape of the truffle (Oct08) Palatartufo Giacomo Morra, Alba (CN), Italy, Green Point of Torino Design week 2009, Marco Polo, Turin, Italy, Nominee

FOOD

Page 22: Francesca Macrì DESIGN

PRÊT-À-DEGUSTER

Wine vaporisers, 2008Design: Francesca Macrì, Laura D’Aprile, Irene Pittatore

Pret-à-porter wine-tasting: di-vine tasting.

Competitions and exhibitions:Vinitaly (Apr09) – Verona, Italy, Nominee

Food Design 5 (Oct08) - Eataly, Turin, ItalyGreen Point of Torino Design week 2009, Free to be you, Turin, Italy

FOOD

Page 23: Francesca Macrì DESIGN

Workshop, 2008-currentDesign: Francesca Macrìwith Politecnico di Torino and Università degli Studi di TorinoAn innovative workshop that match Ecology, Design and Theatre to explore our thoughts, our actions and our way to work as designer.More information on: http://www.youtube.com/watch?v=DPOz8EvyMks Politecnico di Torino - Design workshops, 2009Politecnico di Torino - Design workshops, 2010High School - Circolo Didattico “Ilaria Alpi”, 2010

FOOD

COMMUNICATION

SPETTATTORE

Page 24: Francesca Macrì DESIGN

FOOD

COMMUNICATION

Interactive website, 2008Design: Francesca Macrì, Irene Pittatore

Project of interaction design, selected for the 13th edition of the Biennial of Young Artists from Europe and the Mediterranean, dedicated to kairos. The project attempts to stimulate artists and visitors to interact with a map of Bari – venue of the event – and leave on it messages recalling the most important and prolific creative change in everybody’s lives.

Competitions and exhibitions:Biennial of Young Artists from Europe and the Mediterranean (May08) – BariGeografia del Cambiamento (Apr/May08) - Artintown, Turin, Italy

GEOGRAPHY OF CHANGE

Page 25: Francesca Macrì DESIGN

A didactic research and reflection by 6 european design academies on Material, its workmanship and manufacturing.

ECO AND NARCISO Material Culture/Design

Workshop, 2008

A didactic research and reflection by 6 European Design Academies on MATERIAL, its workmanship and manufacturing.The project, STONE, given to the students of the Politecnico di Torino, aimed to provide designers and manufacturers the necessary elements for the production of innovative objects and/or design solutions.Raw materials, products, manufacturing know-how will  re-design a new geography of the Province of Turin’s landscape which aims to imagine answers of sustainable development by using the dialog between material culture and up-to-date creativity derived from contemporary research.In this process, it was possible to analyze and increase the value of the spontaneous aspects of design and those linked to the history of design on a local level.In the past, the necessity to connect to everyday life or to  ‘nearby’ geography productions was linked to the definition of needs and functions, as well as the evaluations of resources and services; this process has lead to treating raw materials available in the area in terms of the STONE’s ability to be aware of new needs, to be transformed, to adapt to new work ethics, to optimize time, to be capable to bring spontaneous (i.e. non-schooled) design solutions.The observations mentioned in this research range from the manufacturing tools to the landscape of origin, aiming to look for an attitude and an awareness that may provide an answer and a better care of current works.

“Eco e Narciso. Cultura Materiale/Design” curated by Rebecca De Marchi and Stefano Mirti (Id-Lab) is in the activities schedule of “Torino World Design Capital”.

6 schools of design : Konstfack Stockolm, Design Academy Eindhoven, Royal College of Art London, Goldsmiths London, NABA Milano, Politecnico di Torino;6 comuseums of the Province of Turin: Balme (water), Cambiano (clay), Perosa Argentina (cotton), Prali (talcum), Rorà (stone) e Villar Pellice (felt).For stone Gabriele Adriano, Gianluca Alessio, Valeria Castellino, Claudia De Giorgi, Claudio Germak, Franco Giolitti, Francesca Macrì, and students of Disegno Industriale 1°.

Exhibitions Design Faculty, Politecnico di Torino, Italy

Ecomuseum of Rorà (TO), ItalyMuseo della Triennale di Milano, Italy

STRATEGIC

Page 26: Francesca Macrì DESIGN

MONETTI TRAY

Workshop, 2007

A didactic research on ‘serving trays’ to be used by the students of the Politecnico di Torino for entry of their design projects in the Monetti International Tray Competition.

The research includes: definitions, etymology, types, contexts, shapes, handles, supports, ergonomics, functions, manufacturing, maintenance, social and

environmental requirements. Through the study of its history, patents, materials, fabrication procedures, through tales, legends, poems, proverbs, visual arts, stamps, comics, videogames, music, advertising... all over the world we obtained a comprehensive scenario for designing

an innovative product.

Our students E. Elkind, G. Gaido and F. Tosco won the first prize of the international contest with the project “Vassoietta” .

Exhibitions:Politecnico di Torino, Italy

Host 2007, Milano, Italy

STRATEGIC

Page 27: Francesca Macrì DESIGN

NEW CERAMICS FOR MONDOVI’

Research project, 2006

A study on ceramics from raw materials to innovative products, through the traditional requirements, the different production methods, the technical and industrial procedures, in order to link tradition and innovation. This thorough study done at the Politecnico di Torino, was commissioned by the Museo della Ceramica, Mondovi to give producers a tool to remain competitive in

an evolving market maintaining their territorial identity.

Exhibitions:Museo della Ceramica, Mondovì (Cn)

STRATEGIC

Page 28: Francesca Macrì DESIGN

Research project, 2010/2011A study on concrete commissioned by Cementubi S.p.A., to create a tool to remain competitive. The project includes research, new products, new applications and new scenarios for concrete.

CONCRETE/CEMENTUBI

STRATEGIC