francesca cavallo, timbuktu – startup pitch, warmgun 2013

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A CHILDREN’S MEDIA COMPANY DESIGNING NEWS FOR CREATIVE THINKERS @TimbuktuMag

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Page 1: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

A CHILDREN’S MEDIA COMPANY DESIGNING NEWS FOR CREATIVE THINKERS

@TimbuktuMag

Page 2: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

!● Best Design Award LAUNCH Education and Kids 2012 ● Finalist at Digital Magazine Awards 2013 for Best Children’s Magazine & Designer of the Year ● Featured by Apple in the U.S. Top5 Education ● 3 languages (eng, spa, ita) ● Recurring revenues ($4.99/month - $29.99/year) !!!

Timbuktu Magazine

“The first iPad magazine for children makes its debut”

Page 3: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

MISCONCEPTION #1@TimbuktuMag

I would prefer this yellow ball to be green.

Interesting.

User testing fixes everything.

Page 4: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

@TimbuktuMag

What am I?!

MISCONCEPTION #2

Users like surprises.

Page 5: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

@TimbuktuMag

Put potatoes on your arms to look sexy.

MISCONCEPTION #3

Design is about beauty.

Page 6: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

HOW DID WE GET THIS WISE?@TimbuktuMag

Page 7: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

Through BUBBLES!@TimbuktuMag

Page 8: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

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@TimbuktuMag

Page 9: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

@TimbuktuMag

Page 10: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

4%

IT’S A MAGAZINE!

● SUBSCRIPTIONS ● DESIGN CONSISTENCY (FEWER CONTRIBUTORS) ● COVER STORY ● MONTHLY FREQUENCY ● partnership with news organization

@TimbuktuMag

Page 11: Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

THANK YOU!

@TimbuktuMag

www.timbuktu.me