frameworks activeliving

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NE Iowa Food & Fitness Initiative Creating strategies for social change focused on Healthy Living! Social change - Relationships & engagement Productive public dialogue Shaping policy decisions to provide sustainability

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Presentation to Regional Schools Group on November 12, 2008

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Page 1: Frameworks ActiveLiving

NE Iowa Food & Fitness InitiativeCreating strategies for social change

focused on Healthy Living!Social change -

Relationships & engagementProductive public dialogueShaping policy decisions to provide sustainability

Page 2: Frameworks ActiveLiving

Developing Relationships & Engagement…Common ground

Local Health DataPhysical activityAccessing local health food

How do Americans view issues related to healthy lifestyle?

Page 3: Frameworks ActiveLiving

A Frameworks Institution* Research Report - November 2006

*Partner of W. K. Kellogg Foundation

Page 4: Frameworks ActiveLiving

Report Contents….Explores current

patterns of thinking related to fitness

Strategies that might be most effective in helping people reason about food and fitness.

Page 5: Frameworks ActiveLiving

Revealing Contradictions…American’s lack of fitness:

People are too busy and hardworking to focus on fitness

People are too lazy to focus on fitness

Page 6: Frameworks ActiveLiving

Place of fitness in American culture:

Americans are unconcerned with fitness (look at how overweight we are).

Americans put a strong emphasis on fitness (look at the constant messages from the media).

Revealing Contradictions…

Page 7: Frameworks ActiveLiving

These Contradictions Reflect…Underlying confusion and uncertainty

Need some clear messages that can help organize public discussion and thinking

… about the importance/benefits of fitness

Page 8: Frameworks ActiveLiving

When Americans recognize the importance of fitness…

It’s more of a Personal Ideal than a successful practice

For some, it’s very similar to depositing some money in their savings account every month

Page 9: Frameworks ActiveLiving

Parallels Between Fitness & Monthly Savings

Important in principleSocietal value Achieving it involves sacrifice and

unpleasantnessEveryone knows it’s difficult - with

constant temptations - we don’t expect to be good at it

Page 10: Frameworks ActiveLiving

Despite it’s importance - remains low in priority of practice

Individual choices are visible while systemic factors are not

The issue is viewed as “mental” vs. “material”

Parallels Between Fitness & Monthly Savings (continued)…

Page 11: Frameworks ActiveLiving

It can be hard to imagine what policy solutions might be like

The implications are individual - communities and governments have no stake

We are unsure about new information

Both have extreme cases of “failure”

Parallels Between Fitness & Monthly Savings (continued)…

Page 12: Frameworks ActiveLiving

“Good News” vs. + Health advocates have raised topic of

fitness to prominent level in American culture

“Bad News”- Powerfully dominant frame treats

fitness as a personal issue - obscures any active role for government, community and industry

Page 13: Frameworks ActiveLiving

Result…No “big picture” messages about the role of industries or governments have succeeded in changing the public conversation in a significant way.

Page 14: Frameworks ActiveLiving

Obesity - Ineffective Cognitive “Tool”Obesity consistently understood as

Personal failureA personal choiceLack of awarenessHas not served to create bigger-picture understanding or conversation about fitness

Page 15: Frameworks ActiveLiving

Research Suggests Some Possible Strategies…Work and FitnessEcological ViewThe Food IndustryFitness as a Public Good

Page 16: Frameworks ActiveLiving

Work and Fitness Aspects of our work…

More sedentary Longer hoursLong commutes

Ways employers could make fitness easierEmployers benefit when workers are fit

Strategy = Focus on concrete connections between work and fitness

Page 17: Frameworks ActiveLiving

Ecological View- Needed DiscussionsHow our environment is “engineered” to

promote fitness (or not),Ways the environment pushes us away or

towards health,Ways the environment stacks the odds

against fitness,Ways there are bad fits with our

environment and our genes like natural craving for fat, salt, sugar.

Page 18: Frameworks ActiveLiving

The Food IndustryAmericans need a clearer understanding of

the role of food industry in creating the conditions for health & fitness…

The Industry’s central function is to turn desires and cravings (rather than nutritional needs) into profits.

Strategy = Explanatory messaging - give people new perspective on our food environment

Page 19: Frameworks ActiveLiving

Fitness as a Public Good

We all have a stake in the collective fitness of our community and society.

Need to recognize “public fitness” as resource/quality that we collectively depend on

Page 20: Frameworks ActiveLiving

Achieving Productive Discussions

for Healthy Communities…What does “success” look like?

• Work towards community/regional engagement -- that will shape policies for… Increased opportunities for physical activity Increased access to local healthy food

Where do we begin? Develop a regional understanding of

Active Living Food Systems

Page 21: Frameworks ActiveLiving

What is Active Living?Way of Life --Physical Activity in

Daily RoutinesGoal - 30 minutes/day

Walking/Biking for transportation, exercise or pleasure

Playing in the parkWorking in the yardTaking the stairsUsing recreation facilities

Page 22: Frameworks ActiveLiving

Active Living PrinciplesPhysical activity can improve health and quality of life.

Everyone should have safe, convenient and affordable choices for physical activity.

Places should provide a variety of opportunities for physical activity and accommodate a wide range of individual preferences and abilities.

Page 23: Frameworks ActiveLiving

Active Living Principles…cont’d• Encourage mixed uses, compact design,

and a variety of transportation choices• Buildings should be designed to

promote opportunities for active living, especially active transportation.• Transportation systems, should provide

safe, convenient and affordable access to housing, worksites, schools and community services.

Page 24: Frameworks ActiveLiving

Active Living Principles…cont’dParks/green space should be safe, accessible,

part of a transportation network that connects destinations.

Governing bodies should plan for ongoing collaboration that ensures continued safety, quality and attractiveness of the physical infrastructure.

Community governing/planning processes should address impacts of the built environment and transportation choices on residents' ability to be physically active.

Page 25: Frameworks ActiveLiving

County DiscussionsWhat key points did

you hear?What does this

information mean for your county?

Now what? Start looking specifically at the best practices used across the country.