The “Readiness” Framework and Standards for Green ICT Adoption

– Saving Money while Saving Energy and the PlanetGraeme Philipson and Idris Sulaiman

Presentation to BINUS University, Jakarta, 19 May 2010

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Overview

• About Us

• Green IT Benefits

• Green IT Framework

• Closing Words

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About usGRAEME PHILIPSON

• Founder and Research Director of Connection Research

– A market research and analysis firm specialising in the convergence of sustainable and, digital technologies

– 30+ years in IT as a market researcher, analyst and journalist

– Founding editor of MIS Magazine and former Gartner research director

IDRIS SULAIMAN

• Green IT Practice Researcher, Visiting Fellow, ANU-CECS

– Green IT Diffusion and Energy Efficiency Regulation

• Research and education adviser (and former CEO) of ComputersOFF

– Independent and not-for-profit organisation

– A certification program

• Member of Aust. Computer Society (ACS) & Aust. Inst. of Energy (AIE)

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About You:Innovator, Early Adopter, or …?

Everett Rogers (1962), Diffusion of Innovations – Fifth Ed., 2003

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- Improvement in sustaining your IT operations and infrastructure

- Lower operating expenses (esp. electricity)

- Reduction or avoidance of capital expenditures

- Align corporate green initiatives to raise branding

- Contemporary appeal to employees

- Compliance with regulations and CSR demands

Green IT Benefits – Your Company

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Green information technology (IT) can be one of the world’s strongest assets in achieving and sustaining a prosperous, low-carbon economy

- Michael DellGreen IT Key to Achieving

a Low-Carbon Economy, 2008

Green IT Benefits - World

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To reduce carbon emissions by 26% by 2020, based on business-as-usual levels.

With enhanced international assistance, Indonesia offered an increased reduction of 41% by 2020, based on business-as-usual levels

President Dr. Yudhoyono, COP-15 Denmark.

Emissions reduction –Indonesia’s commitment

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- IT infrastructure typically accounts for more than 20% of the energy used in an office building, with up to 70% attributed to IT in some offices (especially with a large data centre)

- IT-related electricity operating costs (and emissions) can easily be cut by 15% (just by doing simple things) or more than 50% (by deployment of more energy efficient systems)

- It’s about basic process improvements to efficiency (including change in organisationalbehaviour use or culture) AND judicious deployment of energy-efficient products

The Business Case for Green IT

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Why A Framework?

• There is no clear definition of Green IT– It means different things to different

people

• There are many components to Green IT– No standardised way of representing them

• A Framework provides a consistent structure– A reference point for further analysis

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The Evolution of the Framework

• Separate and independent work by Connection Research, RMIT University (2008) & applied work at Aust. National University (2009- )

• Similar approaches, similar methodology – agreement to combine into a single framework and methodology

• Subsequent refinement through input from many users, vendors, consultants, academics

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The First Thoughts (2008)

Enabling theBusiness

End UserEfficiencies

Data CentreEfficiencies

Procurement& Lifecycle

Measuring &Monitoring

Connection Research“Pentagram”

Five Key Components of Green IT

RMIT University“G-Readiness”

Hierarchical Breakdown

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Metrics

Technology

Practice

Policy

Attitude

The Combined Green IT Framework (version 3 – 2010)

Measure Monitor Manage Mitigate

Desktop

Mobile

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The Green IT Framework – Key Pillars

Desktop

Mobile

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First pillar

Desktop

Mobile

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Second pillar

Desktop

Mobile

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Third pillar

Desktop

Mobile

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Fourth pillar

Desktop

Mobile

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Metrics

Technology

Practice

Policy

Attitude

The Green IT Framework – Key Actions

Measure Monitor Manage Mitigate

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How it Works

• Each Pillar (and each component within each pillar) is affected by the five actions

• We can measure, via a survey, the extent to which an organisation is enacting each action in each component of each pillar

• We can then quantify each of these and create and Index

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Metrics

Technology

Practice

Policy

Attitude

The Green IT Framework

Measure Monitor Manage Mitigate

Desktop

Mobile

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The Measurement Methodology –Green IT Capability Maturity Model

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The Framework “Package”

• Survey for benchmarking

• Executive and IT Technical Training

• Organisational Certification –ComputersOFF

• Individual Certification -CompTIA

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The Online Survey• 30-40 minutes• Questions on each aspect of the

Framework• All quantified according to the

Capability Maturity Model• Non-technical – policies,

implementation, practices, etc.

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The Benchmarking Methodology

• All data collected for all respondents– Quantified and normalised

• Each response applied to the appropriate Pillar of the Framework– plus the “Metrics” action

• Allows for the creation of five Indexes– Weighted average of all responses to that

Pillar, expressed as 0-100

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The Green IT Readiness Index (GrITx)

• Overall Index (0-100) comprising fivesub-indexes

• Allows for benchmarking between industries, countries, and for a single organisation over time

• A unique tool for quantifying Green IT maturity (or “readiness”)

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Green IT in Australia – Survey 2010 Measures by Pillar ...

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Measures by Industry ...

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Measures over Time ...

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An Emerging International Standard

• Australia (2009 and 2010)

• United Kingdom Government (completed)

• United Kingdom Industry (underway)

• US industry (underway)

• India (completed)

• Scandinavia (under discussion)

• ASEAN (under discussion)

• Indonesia (under discussion)

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The Green IT Executive Training

Ideal for Top-Executives / IT / Facility professionals who have decision making authority over a company's IT infrastructureIdeal for IT / Facility professionals who work in implementing green IT initiatives such as IT managers, data center or facilities/operations managers, IT technicians, and system or network administrators

Courses not only teach organisations how they can minimisethe emissions caused by their IT systems but also how IT can be used as an enabler

Strata Green IT Certificate

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Organisational Certification

Certification program is designed to easily identify and recognise

those organisations who commit themselves to reducing their impact on the environment, through their energy-efficient and green IT initiatives.

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Closing Words - Go Green and Realise the Cost Savings!

• Green IT including Energy Efficiency is a Competitiveness Issue

• Make a commitment to action

• The Green IT Framework is a“tried and tested” tool for quantifying Green IT maturity (or “readiness”)

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About International Green IT Week www.GreenITweek.org

• Goal: - to mobilise both consumers and corporates- to take action on Green IT

• Ambassadors: to help with both CO and Green IT Week brand awareness and green IT education. Global Ambassadors confirmed in Sydney, Germany and Italy, spreading the word.

• Many Activities:

– 3-day Virtual Event - confirmed 20 green IT experts and speakers from around the globe including Australia, US, UK, Italy, Germany and Canada

– Physical activities - e.g. Education, Networking Events, Cocktail Reception, PR launches, etc.

Australia leads in Green ICT education- first programs of their kind in the world !• Australian National University Masters

Course in Green ICT Strategies http://studyat.anu.edu.au/courses/COMP7310;details.html

• Aust. Computer Society’s Professional Green IT Education Program http://www.acs.org.au/cpeprogram/index.cfm?action=show&c

onID=greenict

• ConnectionResearch-Excom Green IT Carbon Ready Courseshttp://www.greenit.edu.au

Graeme Philipsongraemep@connectionresearch.com.au

+61 2 9467 9800

www.connectionresearch.com.auIdris F Sulaiman PhD

idris.sulaiman@anu.edu.au+61 2 6125 5694

http://cecs.anu.edu.auwww.computersoff.org