framework for socially influencing systems
TRANSCRIPT
SOCIALLY INFLUENCING
SYSTEMS @ags%
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Socially!Influencing!Systems!
(SIS)!
Social!Influence!
Information!Systems!
Social learning (SL)!Social comparison (SC)!Normative influence (NI)!
Social facilitation (SF)!Cooperation (CR)!
Competition (CT)!Recognition (RE)!
!Users!
Interaction!
Interfaces!Information!
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CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!
SF!Social
facilitation!
RE!Recognition!
SOCIAL INFLUENCE!
Downward! Upward!
Injunctive! Descriptive!
Goal! Gain!
Goal! Together!
Participants! Onlookers!
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Feedback Collec%on
37 SL SF CR CT RE
Collabora%ve Engagement
101 SL SF CR
Feedback Collec%on
69 SL SC NI
Feedback Collec%on
77 SL SC NI SF CR CT RE
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CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!
SF!Social
facilitation!
RE!Recognition!
@ags%
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
@ags%
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
@ags%
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
@ags%
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
@ags%
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
@ags%
CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
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CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!SF!
Social facilitation!
RE!Recognition!
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CT!Competition!
SL!Social!
learning!
SC!Social
comparison!
CR!Cooperation!
NI!Normative!influence!
SF!Social
facilitation!
RE!Recognition!
INVOLVEMENT
ENGAGEMENT
PARTICIPATION
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Socially!Influencing!Systems!
(SIS)!
Social!Influence!
Information!Systems!
Social learning (SL)!Social comparison (SC)!Normative influence (NI)!
Social facilitation (SF)!Cooperation (CR)!
Competition (CT)!Recognition (RE)!
!Users!
Interaction!
Interfaces!Information!
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TABLE 4
PERSUASION VS. SOCIAL INFLUENCE
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TYPOLOGY OF
COMPUTER-SUPPORTED INFLUENCE
COMPUTER – MEDIATED (CME)!
FACE–TO–FACE (FTF)!
COMPUTER – HUMAN (CHU)!
COMPUTER – MODERATED (CMO)!
INTE
RPE
RSO
NAL!
INFL
UEN
CE!
User!behavior!
User!content!
Dynamic!design!
Dynamic!content!
Persuasive!design!
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