frakture demo slides 4.1

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Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed Your Engagement Army

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Page 1: Frakture demo slides 4.1

Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math

Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO

Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed

Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math

Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed

Your Engagement Army

Page 2: Frakture demo slides 4.1

Who We Are >Chris Lundberg Co-Founder, CEO Geek with People Skills. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them.

April Pedersen Co-Founder Social Entrepreneur addicted to helping people figure out how to use technology for meaningful engagement. Leader, organizer, marketer, rabble rouser.

Together we have :

Founded and ran $9M SaaS CRM and Communications Platform with 2000 clients and 70 staff.

Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.

We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. We're all about the Action.

Page 3: Frakture demo slides 4.1

65% of Organizations say that integrating

multiple data sources is a challenge

The Problem >

DATA

Marketing is being transformed due to the flood of data. Harnessing that power is still a problem. Aggregating data ACROSS channels and technologies is hard.

Data Sources:

TOO many channels, too many data sources

#1

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The Problem >

Source: http://blog.neolane.com/conversational-marketing/big-data/

> Lack of Human Resources > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies

!> Benefits are tangible, but not always obvious !> Lack of good, easy cross-channel modeling tools

Good analytics take a LOT of work

> Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient !

> Being an expert in each of these channels is impossible

Turning insight into actionOnce you HAVE good analytics, implementing and getting to real engagement is hard

= 1500

= 190,000

2018 Data Analyst Shortage

#2

#3

Tools that do all three of these things well and make it simple do not exist

Page 5: Frakture demo slides 4.1

First: The Segmentation Engine

Channels

API

3rd Party DATA

Amazon RedshiftWarehouse

PredictionStatistics

Modeling

Page 6: Frakture demo slides 4.1

The REAL Problem >

Channel Expertise, Data Integration,

& TIME

Page 7: Frakture demo slides 4.1

Our Solution - Bots! >

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Frakture Bots

Programs and scripts that interact with you, and expand your team into an Army

Page 9: Frakture demo slides 4.1

Frakture BotsChannel Bots

Chatter Bots

Data Bots

Worker Bots

Interact with your existing databases, CRM, CMS, spreadsheets, etc.

Listens to social media data, helps you produce and distribute messages

Load and manipulate data in the Segmentation Engine. Run models, cut segments, resolve identities, calculate statistics

Streamlines work for all the other bots. FTP, GZIP, ZIP, mv, ssh, scp,etc, etc, etc, etc.

Page 10: Frakture demo slides 4.1

Business Intel Squad

Multichannel Dashboards, Statistics, Visualization

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Production Squad

Email / Online Ad / Social / Direct Mail Assistants !

Standardize workflows across systems

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Integration Squad

Deduplicate and transfer data between multiple systems

Page 13: Frakture demo slides 4.1

Segmentation Squad

Treat customers and members differently