frakture 3.2, now with bots!
DESCRIPTION
Frakture Presentation, including the newly minted Frakture Bots, and the Segmentation EngineTRANSCRIPT
Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0 Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army
Who We Are >Chris LundbergCo-Founder, CEOGeek with People Skills. I build highly scalable technology that people actually need to do their jobs better and scalable companies to support them.
April PedersenCo-FounderSocial Entrepreneur addicted to helping people figure out how to use technology for meaningful engagement. Leader, organizer, marketer, rabble rouser.
Together we have :
Founded and ran $9M SaaS CRM and Communications Platform with 2000 clients and 70 staff.
Founded and ran a nonprofit SaaS to make technology accessible to small and mid-sized charities.
We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption in industries & helping groups grow and better engage with their audiences. We're all about the Action.
65% of Organizations say that integrating
multiple data sources is a challenge
The Problem >
DATA
Marketing is being transformed due to the flood of data. Harnessing that power is still a problem. Aggregating data ACROSS channels and technologies is hard.
Data Sources:
TOO many channels, too many data sources
#1
The Problem >
Source: http://blog.neolane.com/conversational-marketing/big-data/
> Lack of Human Resources > 140,000-190,000: Shortage by 2018 of people with deep analytical skills among US Companies
> Benefits are tangible, but not always obvious
> Lack of good, easy cross-channel modeling tools
Good analytics take a LOT of work
> Turn data into something: Relevant, Timely, Contextual, Personal – A fancy dashboard is insufficient
> Being an expert in each of these channels is impossible
Turning insight into actionOnce you HAVE good analytics, implementingand getting to real engagement is hard
= 1500
= 190,000
2018 Data Analyst Shortage
#2
#3
Tools that do all three of these things well and make it simple do not exist
Digital Advertising and Social Media have moved beyond hype
Public acceptance of Analytics and Big Data
Professional data analysis techniques and controlled experimentation have matured
Why it’s solvable NOW >
First: The Segmentation Engine
Channels
API
3rd PartyDATA
Amazon RedshiftWarehouse
PredictionStatistics
Modeling
The REAL Problem >
Channel Expertise&
TIME
Our Solution - Bots! >
Frakture Bots
Programs and scripts that
interact with you, and expand your
team into an Army
Worker Bots
Utility Bots -- Move files around, work with version control systems, smooth the road
for the other bots.
Workhorses - accustomed to 24 hour shifts in dark
server rooms.
Data BotsLoad and
manipulate data in the Segmentation Engine. Process and import files, run models, cut
segments, resolve identities, calculate
statistics, etc.
Russian accent.
Chatter Bots
Push and pull data from social media channels. Get a handle on the
chatter going on about you.
Generally pleasant to be around,
bubbly.
Channel BotsIntegrate with your existing CRM, email, online ad systems,
direct mail providers, etc. Synchronize data,
run reports, coordinate messaging with your
team.
Smart and efficient, good at languages.
Demo >
Wanna see ‘em?
Things your army lets you do >
Because of the saved time and higher quality, you can now:
Produce better statistics and reports, faster Reach channels you never could before Target and personalize to more segments Use ALL the data to help drive your outreach decisions
Who We’re Great For >
Target Market: CMO's, consultants, agencies serving organizations with:
>$1M marketing budget, Marketing across min 4 channels, & Smart Analytics/Data folks w /ability to recognize ROI
Major Benefits: Easily see real-time analytics on campaigns (summary reports delivered via mobile)Save time from pulling in data from multiple sourcesAutomate processesProduce ROI reports on the flyProve your methods increase ROIHelp achieve meaningful and lasting engagement
Where We Are Now >
Launch slated for Fall 2013
We are now recruiting for our Delta CohortWe are hiringWe are seeking partnersHelp us spread the word!