fragment brand bible
DESCRIPTION
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MISSION STAT-MENT2
MISSION STAT-MENT
MISSION STATEMENTBridging the gap between the physical and the digital.
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Dreams, desires and ambitions often become fragmented when exposed
to reality. This can sometimes leave you feeling a little discouraged and
defeated. However, our small team of individuals strive to bring your
creative vision to life by integrating the physical with the digital. We are
able to unify two opposing parallel environments in order to create a
utopian and evolutionary experience that will grow and enhance your
business.
MANIFESTO
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MANIFESTO“Information is not knowledge. The only source of Knowledge is
experience.”
- Albert Einstein
Our unique team create the core infrastructure of our agency. We believe
that in house collaboration enables the continuous flow of new information,
ideas and knowledge. Therefore, we seek to maintain equal cooperation
efforts across all projects and activities to provide greater results.
We are a unique set of individuals who all possess a range of unique
specialist skills that are infused together in order to craft your interactive
experience.
BRAND VALUES
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BRAND VALUESProducing a sizeable scale project is always challenging. However, our
teams hard work, passion, dedication have been the three main ingredients
for successfully sustaining innovative experiences.
Being an interactive company, we put forefront value on engagement
and communication. For this reason, we acknowledge that our customers
and audiences are a central component for improving each interactive
experience.
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Our process of development embodies the iterative design cycle. We
identify our challenge, and develop a prototype. We then test our solutions
with the end users and analyze our findings. The information is then fed
back into our design process.
By completing this process we ensure that as an agency, we are agile in
our responses and are able to consistenty meet our clients expectations.
PROCESS
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We begin with prototyping our idea. We look at the challenge and create a
solution, which we think will be effective. Prototyping allows us to instantly
begin both design and development. During this phase, we can identify
areas that need to be improved and changed before final development.
PHASE ONE
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For each cycle of our process we ask for input from testers, as well as each
member of the agency. This ensures that our solutions are rigorously
scrutinized and critiqued from a number of different points of view in
order to produce a well-rounded solution.
We make sure we work together simultaneously in one place. This allows
us to support each other, share ideas and inspiration easily, along with
maintaining a group cohesion that allows us to improve with each project.
PHASE TWO
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We feed this information back through our design process. By applying
this method we can now make improvements and modifications in order
to complete a challenge more effectively. We reiterate this cycle until we
our satisfied with our solution, and only then will it be released.
PHASE THREE
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The Fragment brand face is an integral piece of our agency identity. The
straight lines and joint edges that are applied in our logo symbolize core
values; strength, stability, and efficiency.
When using our logo, there are a few simple rules to follow in order to
help us maintain a strong agency identity. Do not add effects such as,
embellishments, glows, or embossing to the logo.
The logo will work alone, or with the word Fragment placed underneath.
FRAGMENT LOGO
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The Fragment logo can either be placed on a dark grey, light grey or any
of our brand colours.
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We use two simple, yet versatile fonts that are used in our headings and
body text.
Maven Pro bold is the font applied to the logo, and headings.
PT sans regular is used across all body texts.
TYPEFACE
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Aa
AaMaven Pro Bold used in our logo and headings.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
PT sans Regular used in all body texts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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We use a selective range of distinct yet vibrant colours that reflect our
agency characteristics.
Turquoise symbolizes our collaboration and flow of ideas, the pink reveals
our passion and dedication, and the orange represents our vibrancy and
dynamism.
COLOUR SCHEME
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#F30E48
#E70D44
#FC6622
#EC5F1F
#00B1A1
#00A697
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