b r a n d v a l u e s

‘ W e a b o v e ‘ I ’ An approach of

comradery. The belief that collaboration and cooperation amongst a team or community achieves greater results than the sum of its parts.

v I s I o n a r y It is our passion

to continually push the boundaries for the extraordinary and to use imagination and invention as a course for continual advancement.

c u r I o u s

We have a thirst for knowledge and an open mind that provides us with endless opportunities. We strive for greatness and that only comes from a curiosity that drives our ambition.

a c c e s s I b l e

Creativity happens when people are open to ideas and opinions. We make sure to always keep ‘the door open’ to each other, our community, our partners and customers – so that an exchange of ideas is respected and realized

c o u r a g e

Too often, people fear change and newness. it is our pledge to constantly push the boundaries and explore avenues untouched, unknown and unprompted

v e n t u r o u s

It is better to try and fail than to never try at all. We believe risks are an essential part of innovation and development. Without them, we remain stagnant and commonplace

pg. 2

It is no wonder a classic style never dies. It’s rooted in character and history. Passed down from generation to generation. And tells a story of the man behind the clothing – their leisure interests, their family and academic life, their casual and relaxed attitudes.

FQ1924 is a collection of Ivy League classics in Sportswear today. Designed for men with a curious mind and confident nature who enjoy a leisurely lifestyle full of sport, recreation, friends, and of course… academia. Ambition runs high in the FQ man. Not only does he know what he wants, but he also knows how to get it.

His style is distinctive and right to the point. He chooses his comfort over his prestige, but always does so with an elegance and sophistication. When you see the FQ1924 man, you will know precisely who he is and what he enjoys in life. And he lives quite a full life.

i n t r o d u c t i o n

T h e F Q 1 9 2 4 M a n - T i M e h o n o u r e d T r a d i T i o n

pg. 3

M a i n a u T u M n 2 0 1 2 C l a s s i C s e n s i b i l i T y w i T h

C o n T e M p o r a r y a T T i T u d e

FQ1924’s AW2012 collection puts Preppy back on the college campus (and beyond) in a line of casual sportswear that walks the line between Harvard yard and café ‘Les Deux Magots.’ A leisurely lifestyle of sport and academia with a contemporary mindset gives this collection a refined, yet updated casual look and a Parisian accent without the attitude.

Blazers with patchwork elbow pads in rugged tweed that are right at home in a library step out of the dusty shelves with a sleek fit and contemporary silhouettes. Graduates will appreciate the nod to the rugby lover within, with stripes and bold prints that bring out the inner sports fan, while bookworms will find inspiration in the uniform structure of button-down shirts, gold emblems, oversized badges and schoolboy charm on a bright October day.

Chino-inspired trousers are the new Oxford Bags on this campus – using broken-in twills and paired with a variety of plaid and checked shirts. No Autumn/Winter collection would be complete without corduroy, structured knits and classic campus outerwear with authentic detailing in wood and leather. All given an updated and contemporary purpose with hidden pockets and labels for today’s technology.

This is where brain meets brawn. Where college boy meets sophistication. Where modern meets man.

General ColleCtion HiGHliGHts

- ClassiC, yet updated Campus-style sportswear witH FrenCH inFluenCe- Bold, ivy-leaGue Colours and prints- sports-inspired ruGBys and polos witH distinCtive BadGes and emBlems- autHentiC wood and leatHer details- ruGGed tweed and soFt woolen Blazers- plaid and patCHwork oxFord sHirts- Casual Campus knits and outwear - well-worn CHinos and deConstruCted materials

pg. 5

M o n T h l y C o l o u r s T o r i e s

With a commitment to commerciality and consistency, FQ1924’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries -- ensuring sell-through to our customers and satisfaction to the consumers.

With four comprehensive seasonal collections per year, along with twelve monthly, color-coordinated capsules – our aim is to continually offer newness and a wide variety of styles to suit a man’s every need. Each monthly delivery consists of basic, core and profile styles in a particular color capsule that can be mixed and matched in both the merchandising on the floor and in a man’s wardrobe.

This delivery structure is the basis of our product offering. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

pg. 6

T h e F Q 1 9 2 4 a d v a n T a g e- S t r o n g b r a n d s t o r y a n d c o m m e r c i a l b r a n d i m a g e

- T r u e v a l u e f o r m o n e y

- Q u a l i t y c r a f t s m a n s h i p a n d a u t h e n t i c d e t a i l i n g

- I n n o v a t i v e a n d i m a g i n a t i v e d e s i g n

- C o o r d i n a t e d a n d s t r u c t u r e d d e l i v e r y p l a n

- A c c e s s i b l e , o p e n a n d c o l l a b o r a t i v e p a r t n e r s h i p

- P r o d u c t a s s o r t m e n t d e s i g n e d t o p r o p e l s a l e s

pg. 7

J u n e C o l o u r s T o r y

pg. 8

b r a n d p r e s e n C e a n d M e r C h a n d i s i n g

Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 Jackets4 T-shirts3 Shirts3 Jeans/bottoms3 Knitwear

Remember acccessories such as belts and scarves.

Accessories are included to complete the ensemble.

J u n e C o l o u r s T o r y

pg. 9

tee: 4002-5183

shirt: 2064-5135

jeans: 6002-914

scarf: 9010-5061

shirt: 2026-5126

sweat: 5001-5166

panta: 7005-4151

shirt: 2008-4217

knit: 3029-5052

pants: 7012-5090

h o w T o s T y l e i T !

pg. 10

pg. 11

J u l y C o l o u r s T o r y

pg. 12

J u l y C o l o u r s T o r y

b r a n d p r e s e n C e a n d M e r C h a n d i s i n g

Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 Jackets4 T-shirts3 Shirts3 Jeans/bottoms3 Knitwear

Remember acccessories such as belts and scarves.

Accessories are included to complete the ensemble.

pg. 13

shirt: 2024-5154

knit: 3056-5027

jacket: 1026-5176

abb: 9004-5049

jeans: 6002-914

shirt: 2065-5136

knit: 3046-5067

vest: 1019-5043

pants: 7012-5090

shirt: 2059-5132

jacket: 1011-5143

jeans: 6002-914

h o w T o s T y l e i T !

shirt: 2019-5156

tie: 9017-5242

jacket: 1006-5038

jeans: 6013-924

belt: 9015-5206

hat: 9015-5206

pg. 14

pg. 15

a u g u s T C o l o u r s T o r y

pg. 16

pg. 17

b r a n d p r e s e n C e a n d M e r C h a n d i s i n g

Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 Jackets4 T-shirts3 Shirts3 Jeans/bottoms3 Knitwear

Remember acccessories such as belts and scarves.

Accessories are included to complete the ensemble.

a u g u s T C o l o u r s T o r y

pg. 18

shirt: 2069-5237 knit: 3071-5071 pants: 7005-5141

shirt: 2060-5151 tee: 4029-5183 jacket: 1021-5045jeans: 6018-899

shirt: 2042-5108 blazer: 1001-5034pants: 7005-5141

shirt: 2007-5218 sweat: 5012-5167 pants: 7005-4151

tee: 4017-5185

shirt: 2030-5230

pants: 7005-4151

h o w T o s T y l e i T !

pg. 19

s e p T e M b e r C o l o u r s T o r y

pg. 20

pg. 21

s e p T e M b e r C o l o u r s T o r y

b r a n d p r e s e n C e a n d M e r C h a n d i s i n g

Merchandising the FQ1924 collection has never been easier. Please use the below reference as a guideline when merchandising the product. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

2 Jackets4 T-shirts3 Shirts3 Jeans/bottoms3 Knitwear

Remember acccessories such as belts and scarves.

Accessories are included to complete the ensemble.

pg. 22

shirt: 2008-5217

sweat: 5013-5180

pants: 7005-4151

shirt: 2014-5158

knit: 3030-5032

jacket: 1020-5044

pants: 7005-5141

shirt: 2039-5222 tee: 4004-5185 jeans: 6000-911hat: 9009-5207

h o w T o s T y l e i T !

tee: 4024-5191

knit: 3062-5241

jeans: 6001-917

pg. 23

F Q 1 9 2 4 p o s T e r 0 2 0 1 - 1 0 9 0 0 1 M

The picture is seasonal. Size: 109 x 160 cm

C a M p a i g n M a T e r i a l 0 2 0 0 - 1 0 9 0 0 1 M The pictures are seasonal. The elements can vary from one season to another.

Marketing articles will be available for FQ1924 Main Autumn 2012 collection. You must place a minimum order on this collection of 3.000 EURO to receive these free marketing articles. The package will be send directly to your store beginning June 2012. Please order a complete marketing

package directly at your FQ1924 sales representative. Deadline - March 23rd. *Not final content and layout

p r e - o r d e r M a r k e T i n g C a M p a i g n

Frontiers of Quebec 1924, also known as FQ1924, is a new line of men’s sportswear with an Ivy League sensibility that reads like a thick, hard-cover history book.Inspired by a group of Danish settlers into Quebec in the early 1900’s – FQ1924 pays homage to the courage, curiosity and venturous mindset demonstrated by this frontier spirit. FQ1924 caters to men with a distinctive style and a confident identity.

www.fq1924.com