foyle maritime festival & clipper race presentation 26 may...
TRANSCRIPT
Foyle Maritime Festival
& Clipper Race& Clipper Race
Presentation 26 May 2016
Foyle Maritime Festival
& Clipper Race& Clipper Race
Presentation 26 May 2016
Background
Derry City & Strabane District Council is in final
year of 4 year/2 race sponsorship and is currently
a boat sponsor in 2015/16 race.a boat sponsor in 2015/16 race.
The city will host the Clipper Race on a stopover
that will be known as the Foyle Maritime Festival
from 9 – 17 July 2016
Derry City & Strabane District Council is in final
year of 4 year/2 race sponsorship and is currently
a boat sponsor in 2015/16 race.a boat sponsor in 2015/16 race.
The city will host the Clipper Race on a stopover
that will be known as the Foyle Maritime Festival
Festival Overview – Key Dates
Clipper Boat Arrivals – Foyle Port Marina
Thursday 07 – Monday 11 July inclusive
Let’s Get Curious – Race Village at Foyle Port MarinaMarina
Thursday 07 – Wednesday 13 July
City Centre Programme
Sat 09 – Wednesday 13 July
Festival Bar & Music Stage Guildhall Square
Key Dates
Race Village at Foyle Port
Festival Bar & Music Stage Guildhall Square
Festival Overview – Key DatesClipper Race Crew Prize Giving
Wednesday 13 July @7.30pm
Guildhall Square
Markets at Queens Quay
Saturday 9 – Sunday 17 July Saturday 9 – Sunday 17 July
Quayside Festival
Thursday 14 – Sunday 17
Festival opens along Quayside &
Ebrington Square
Key Dates
Festival Overview – Key DatesClipper Race Kitchens
Ebrington, Thursday 14 – Sunday 17
Various times, early closure Friday eve
Visiting Boats & ShipsVisiting Boats & Ships
McFarland Quay Thursday 14 – Sunday 17
Friday 15th July evening
Music Concert Ebrington – reduced capacity ticketed event
Key Dates
Sunday 17
reduced capacity
Festival Overview – Key Dates
Festival Finale – Voyage of Sunniva
Saturday 16 July 8.30 –11pm
Ebrington Square, Quayside festival zones
and River Foyle and River Foyle
Sunday 17 July
Parade of Sail 13:00
Festival closes 6pm
Key Dates
Ebrington Square, Quayside festival zones
Infrastructure Schedules
Location Dates
Quayside Festival Zones May onwards
Quayside Festival Zones
various
05 – 17 July
Guildhall Square 06 – 08 JulyGuildhall Square 06 – 08 July
Ebrington Square 10 – 13 July
Guildhall Square 14 - 15 July
Festival Village Markets 9th July (from midnight)
Ready by 6am
Ebrington Square 18 – 19 July
Quayside Festival Zones 18 – 19 July
Activity
Site preparation
Site Build
Site BuildSite Build
Site Build
Site take down
July (from midnight) Site Build
Site Take Down
Site take down
Festival Zones
Festival Zones Dates
Guildhall Sq/ Waterloo Place 09 – 13 July
Ebrington Square 14 – 17 July
Artisan Market
(Peace Bridge to Council car park)
09 – 17 July
(Peace Bridge to Council car park)
Festival Village 14 – 17 July
Corporate Village 09 -17 July
Sainsbury’s Zone 14 – 17 July
Harbour House - Event Control 08 – 17 July
Clipper Race Office – 1-3 Waterloo Place 07 – 17 July
DCSDC Strand Road Offices – Festival Press &
Marketing Team
09 – 17 July
13 July
17 July
17 July
17 July
17 July
17 July
17 July
17 July
Ebrington Square
Artisan Market
Festival Village
Corporate Zone
Little Sailors Zone
Marketing Last Media Evaluation report had AVE value £849,357, PR Value £2,548,071
Occupancy on key nights already Over 80% 16th July, Over 70% other weekend nights.
Campaign ongoing but ramped up now from end of May Campaign ongoing but ramped up now from end of May including ads Channel 4, UTV and Good Morning Britain also Billboard campaign
Discovery Channel and Eurosport competition with TNI
RTE Irish Nationwide programming
Outside OB’s Q Bus and BBC
Last Media Evaluation report had AVE value £849,357, PR
July, Over
Campaign ongoing but ramped up now from end of May Campaign ongoing but ramped up now from end of May including ads Channel 4, UTV and Good Morning Britain
competition with TNI