fowler unit1

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  • 1.AGENDA Introduction What is Social Media Who is using Social Media? Social Media in the Corporate World Benefits and Opportunities Conclusion

2. INTRODUCTION History First Email 1972 First Bulletin board system (BBS) 1978 Geocities 1994 Blogging begins and AOL introduces Instant Messenger 1997 MySpace and iTunes 2003 Facebook and YouTube 2004 Twitter 2006 (Curtis, 2013) 3. WHAT IS SOCIAL MEDIA Social Media : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) ("Merriam-webster," 2014) 4. WHO IS USING SOCIAL MEDIA Most popular social media sites (Smith, 2014) Facebook 1.23 Billion active users Twitter 243 Million active users LinkedIn 277 Million active users 5. SOCIAL MEDIA IN THE CORPORATE WORLD Allows for transparency Presence Branding 6. BENEFITS AND OPPORTUNITIES Reaches the masses Making a name Accessibility Adds human component 7. CONCLUSION Beginning integration of Social Media Plan what Social Media sites makes sense for Northwest Technologies Begin reaching the masses Stay connected 8. BIBLIOGRAPHY Merriam-webster. (2014). Retrieved from http://www.merriam- webster.com/dictionary/social media Smith, C. (2014, March). How many people use 415 of the top social media, apps & tools? (march 2014). Retrieved from http://expandedramblings.com/index.php/resource-how-many-people-use-the-top- social-media/ Dr. Curtis, A. (2013). The brief history of social media. Retrieved from http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.ht ml Sterling, G. (2013, November 18). Facebook:we have 25 million active small business pages. Retrieved from http://marketingland.com/facebook-we-have-25-million- active-small-business-pages-65629