FoursquareBen Lippert

What is Foursquare?

Location•HQ in New York City

•Founded in March 2009 by Dennis Crowley

•Got the idea while on a jog

Quickly-growing social network: 3,400% in on

2010

User-generated

content

Smartphone Required

What happens when you check-

in?

Earn points

•check-in most to become the mayor

Unlock badges

“Bender” badge

“Bookworm” badge

Special event badges

•Happy New Year 2011

•Groundhog Day 2011

•Super Bowl XLV

Marketing•Partnerships

•Promotions

•Special badges

“Barista” badge

“Holiday Hero” badge

“Red” badge

Campus badges•Meant for college

students

• 5 badges to get before you graduate

•Dining halls, commons, study areas, sports arena

Who uses Foursquare?

•People on the go

•Early adapters

•People who use other social media

Why should you use Foursquare?

•Stay connected with friends

•Be in the “know”

•Play the game

•Update Facebook and Twitter friends

Why does all this matter?

•Free advertising

•Generate talk

•WOM advertising (priceless)

•Make customers feel special

•Importance of online presence

For Business•Discounts

•Mayor privileges

“In order to communicate a

message effectively, you need to reach

the audience where they spend their

time.”

The future is mobile

About me

•Senior advertising student (May 2011)

•Freelance social media assistant

•9 Clouds product

Cont...•@4SqSODAK creator and manager

•South Dakota account on foursquare.com

Cont...•2010 “Socie” recipient from Click

Rain, Inc.

•One of the first 4sq users at SDSU

Will you join?

foursquare.com

Create an account for free