Amazing Conversations – Strategic Leadership – Extraordinary Results

Relationships don’t change but the complexity of managing them has

Ryan Williams, ABC, M.A. in LeadershipTwitter: @willy26

Agenda

Technology has changed but people have not

Long track long shot – Kevin Jagger

Giving others power

PepsiCo

Follower to follower communication

International Association of Business Communicators (IABC)

Integration

Word Tribe Media

We are already there – Social organizations

WorkSafeBC – Policy summary• WorkSafeBC employees are expected to

use these tools to inform, share, collaborate, and learn within the context of their jobs and professional activities.

The vision, the journey and gaining followers

Kevin JaggerLong shot long track

What if you were an investment banker and you decided it was time for a change?

Passion, progress and authenticity

Thoughts?

Leadership & Communication

• What is the same today?

• What has changed in the last 10 years?

“Trying harder will not get you there! Hear the sound of your blades and know

clapping is not a good sound, and if you try to hammer it you will slow down, you need to disassociate these thoughts and let your

glutes and hamstrings do the work. It is a long race.”

Kevin Jagger

CEO Study – View From the Top 2012(Prepared by Shugoll Research)

What CEOs expect?1. Support their leadership style2. Understand the industry, the company, their

audiences and emerging issues3. Take initiative, anticipate and respond

They are challenged with: The need to grow in uncertain economic times Helping others adapt to change The ability to attract and retain employees Providing clear and effective communications

Employee communication expectations

What they ask for:• Candid• Transparent• Timely• Accessible• About them

What they are seeking:• Security• Affinity (Belonging)• Identity• Affirmation

Sonnet 94 They that have power to hurt, and will do none

William Shakespeare

PepsiCo preparing employees for social media

Control or Influence

After 4 months:

5000 voluntarily took the training

They are scored as more engaged

Why do you think that is the case?

Mobile Access

Follower to Follower

Source: Edelman 2012 Trust Barometer

Who is IABC?

– Founded in 1970– Approx. 15 000 members– In 80 countries

• Largest proportionate membership is from Canada

• Professional development, networking, publications, accreditation (certification) and professional standards

What is required?

• How should it be communicated?• What should be said?• Who should say it?• When should they communicate?

The announcement

The reaction

What they were trying to do?

• Single voice• Single place for criticism• Focus on the long term• Communicate details as they emerge

Follower to Follower

Leader communications?

• Given the changing access to each other and information

• What one or two principles should guide communications during change?

Integration: How to be the communication

The World Tribe Media Story

• Lead self• Lead team• Lead organization

CEO of World Tribe MediaBrady’s Story

Why? Why did I go down a dark path What can be done to help kids make better

choices Where is the opportunity to connect with

them

What? Refined the idea in grad school

Understand industry and the market Shared the vision with everyone

Many detractors Recruited a team (four years out) Close to bankruptcy three times Belief in purpose, sharing the story and

resilience in what looked like insurmountable challenges

Amazing Conversations – Strategic Leadership – Extraordinary Results

Three core beliefs:

1. Give the team a sense of purpose, believe in at the core

2. Sense of autonomy, grant you power3. Give them an opportunity to grow

their skill set

New Tools: Gamification

Immersive learning

– Engage people so the move beyond a message to something internally absorbed

– You have to be interesting and attention oriented

Result:

• Share messages from our perspective – We engage through game play

• Take theory into practice – They play it

Transformation.

How

1. Value in community– Nothing happens by yourself, no

personal advancement without others

2. Personal space– Have a mix of personal with

community

3. Space of aspiration– Passion to be an artist, support from

community and personal expression

The Leadership Challenge

• How do you sustain and persevere?– Personal support– Brady relies on his wife and his church

ResultToday, they are pitching for $50 million to be the trans-media company they envisioned.

Amazing Conversations – Strategic Leadership – Extraordinary Results

Discussion

1. New reach but people have the same needs

2. Give others power3. Follower to follower influence

4. Integrating – be the communication

True listening builds strength in other people.Robert K. Greenleaf

 rwilliams@tekara.com

Twitter: @willy26