Four J’s Development ToolsGenero Value Proposition

Turning Business Knowledge into Software. Fast.

POLIFORUMMexico City

28th April 2005

• Company Background• The Business Problem• The Solution

Agenda

DallasNorth

America

40%

15%10%

35%

MexicoLatin

America

LondonNorth

Europe

ParisSouth

Europe

BonnCentralEurope

SydneyAPAC

WW Sales Offices

Customers

Value Added Resellers

Govt. Retail

End Users

Telco & Media

Finance

Supply Chain

Govt. & Defense

Oil, Gas, Energy

Financial

Delta Bank

ISSSTEISSSTE

ERP

A business application infrastructure that enables the rapid and cost effective creation of highly responsive enterprise class software.

What do we do?The Quest for the Holy Grail

• Company Background• The Business Problem• The Solution

Agenda

• 15% of all IT projects fail• Failure costs : $38Bn per annum in

the U.S.• 82% of all IT projects miss deadline• Overrun costs: $17Bn per annum• Released projects contain 52% of requested features

The Software Complexity Crisis

Be Responsive to Change

‘It is not the strongestof the species that survivesnor the the most intelligent,

but the one most

responsive to change’

Charles DarwinThe Origin of Species, 1859

”The adoption of new technology has for years tended to slow the IT department’s response times and accentuate the problem of keeping pace with their enterprise’s change cycle.”

Peter SondergaardResearch Director GartnerIT Symposium 2004

The Cost of Moving to Java

Per Developer

“Hello, World!”

Genero Animation Java vs 4GL.swf

OOP technologies & tools make it harder to bring together the three worlds of the business application development

1. Object/Relational Mismatch2. Complexity = Increased Cost &

Overhead3. Heavy Upfront Design = Inability

to Adapt to Change

The Root of Failure

• Company Background• The Business Problem• The Solution

Agenda

Time

Com

ple

xit

y

Age of Proprietar

y Hardware & COBOL

Open S

yste

ms/S

tan

dard

izatio

n

The birth of PC

platforms, open

RDBMS & C

Clie

nt-S

erv

er/D

istribute

d C

om

putin

g

The Emergence of RAD

& 4GL

Inte

rnet &

Web C

om

putin

g

Java

Disruptive Technologies

A Brief History ofInformation Technology

•Productivity•Agility•Predictability•Liberty•Reliability

The Value Proposition

Typical Business Application Project

ApplicationDevelopment

Interface &InfrastructureDevelopment 80%

20%

Source: IDC

Business Value = Profit

No Business Value = Cost

The Productivity Myth

80%

20%

ApplicationDevelopment

Interface &InfrastructureDevelopment

80%

Focus on value – business logic…

… rather than infrastructure and interfaces

Turn Current Model Upside Down

• Write once, deploy anywhere• You develop the business logic …

– We develop the infrastructure• New or Traditional Economy• Improved return on investment

Key Messages

Genero Architecture

Business Development Language

Java Clients

Web Server

Application Server

WAP; I-Mode Clients

HTML Clients

Database Server

Windows, X11, ASCII Clients

Fire

wal

l zon

e

Firewall

A Secure, Scalable Architecture

Genero Studio

Web Services

Thanks