four essential elements of online marketing for franchises
DESCRIPTION
Join us for an online marketing webcast that explores the Four Essential Elements your franchise must focus on to skyrocket your brand's digital presence!TRANSCRIPT
www.bluewaterbrand.com
#RockSocial2013
Your Brand. Empowered.
Four Essential Elements of Online Marketing for Franchises
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Mary Severson Local Marke;ng Advisor [email protected]
Craig Boyte Director of 1:1 Digital Strategy
What You’ll Learn Today
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1) Why Online Marke;ng is Essen;al to Your Franchise
2) Top Ways to Op;mize: • Email
• Social Media • SEO & SEM • Banner Ads
3) How to Mix Online Marke;ng into Your Tradi;onal Adver;sing
2013 will be the first year that people spend more time per day with digital media than any other media type:
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Email Marketing
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• “Old but New”
View Webcast: www.bluewaterbrand.com/goal
Email Marketing
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• Why Email?
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• They want you!
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Email Marketing for Franchises
Social Media
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Social Media for Franchises
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• The number of business that say Facebook is cri;cal or important to their business has increased by 75%
Search Engine Optimization (SEO)
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• Why is it important? • What is it?
Search Engine Marketing (SEM)
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• What is it exactly?
Local Search: Organic vs. Paid
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• Organic Search (SEO) – Website shows up naturally
– Unpaid • Paid Search (SEM)
– Shows up before organic results
– Prime spot – Paid
Why Should I Use It?
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Looks like Lucy is heading to
Caribou Coffee!
Banner & Display Advertising
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• How Can They Help?
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Targeted Banner Ads
• Google Display Network
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RemarkeIng or RetargeIng
Why should a Franchises Use it?
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1. Interest 2. Ac;on 3. Recogni;on
Grow Your Franchise with Online Marketing
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1. Email 2. Social Media 3. SEO & SEM 4. Banner & Display Ads
View this Webcast & eBook:
bluewaterbrand.com/online
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Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
Your Brand. Empowered.
Thank You!