[founders weekend 2015] zappos >> tony hsieh, "zappos. delivering happiness. downtown...
TRANSCRIPT
ZAPPOS.COM
DELIVERING HAPPINESS
DOWNTOWN PROJECT
The Power of WOW
‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08
Gro
ss S
ale
s $
MM
$1,000
800
600
400
200
THE #1 PRIORITY
THE #1 PRIORITY
CULTURETHE #1 PRIORITY
CLOTHING, CUSTOMER SERVICE,
CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING
CLOTHING
CUSTOMERSERVICE
CULTURE
CLOTHING, CUSTOMER SERVICE,
CULTURE
CULTURE
CUSTOMER EXPERIENCE
CLOTHING
DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES
“People will forget what you said.
People will forget what you did.
But people will never forget
how you made them feel.”
-MAYA ANGELOU
Clothing
Customer Service
Company Culture
“a great brand is… ______”
WHAT’S NEXT
DELIVERING HAPPINESS
ZAPPOS.COM
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg
LAS VEGAS CITY HALL
http://vitalvegas.com/wp-content/uploads/2013/09/zappos_headquarters21.jpg
LAS VEGAS CITY HALL
LAS VEGAS CITY HALL
APPLE
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
NIKE
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
http://static.panoramio.com/photos/original/400729.jpg
DOGGY DAY CARE
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU CAMPUS
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
DOWNTOWN VEGASFREMONT EAST
DOWNTOWN VEGASFREMONT EAST
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
DOWNTOWN VEGASFREMONT EAST
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DOWNTOWN VEGASFREMONT EAST
DELIVERING HAPPINESSWHAT’S NEXT?
Clothing
Customer Service
Company Culture
DELIVERING HAPPINESSWHAT’S NEXT?
Clothing
Customer Service
Company Culture
Community
DOWNTOWN PROJECT
COLLISIONS
CO-LEARNINGCONNECTEDNESS
DOWNTOWN PROJECT$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
DOWNTOWN PROJECTGOALS
DOWNTOWN PROJECTGOALS
• Live/Work/Play – Walking Distance
DOWNTOWN PROJECTGOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
DOWNTOWN PROJECTGOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-Learning and Co-working
Capital of the World
DOWNTOWN PROJECTREFRAMING “COMMUNITY”
DOWNTOWN PROJECTREFRAMING “COMMUNITY”
• COLLISIONS
DOWNTOWN PROJECTREFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
DOWNTOWN PROJECTREFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
DOWNTOWN PROJECTREFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY
DOWNTOWN PROJECTREFRAMING “COMMUNITY”
• COLLISIONS
• CO-LEARNING
• CONNECTEDNESS
• DENSITY
• DIVERSITY
Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…
Happiness, Luckiness, Innovation, and
Productivity
THE BIG BET
ROC
ROIVS
Instead of maximizing short-term ROI
(Return On Investment)…
ROC
ROIVS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
ROC
ROIVS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
ROC
ROIVS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on Collisions)
ROC & ROL
ROIVS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on Collisions)
and institutionalizing ROL
ROC & ROL
ROIVS
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on Collisions)
and institutionalizing ROL
(Return On Luck)
ROC & ROLInstead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community & Return on Collisions)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
ROIVS
DOWNTOWN PROJECT$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
$50M SMALL BUSINESS
$50M SMALL BUSINESS
Criteria
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Community & Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE
SHIPPING CONTAINERS
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
LVCK
LVCK
LVCK
SHIPPING CONTAINERS
MEDICAL CLINIC
$50M TECH STARTUPS
$50M TECH STARTUPS
https://twitter.com/VegasKramer/status/330833896574951424/photo/1
$50M TECH STARTUPS
SHIFT / PROJECT 100
SHIFT / PROJECT 100
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
CITY AS A STARTUP
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M EDUCATION, ARTS, CULTURE
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
$50M EDUCATION, ARTS, CULTURE
http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b
$50M EDUCATION, ARTS, CULTURE
$50M EDUCATION, ARTS, CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
$50M EDUCATION, ARTS, CULTURE
http://mikerossart.net/images/mikeross_enter.jpg
$50M EDUCATION, ARTS, CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
$200M REAL ESTATE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation
WHEN CITIES DOUBLE IN SIZE
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration,
creativity, and optimism
3 INGREDIENTS FOR SERENDIPITY
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
HOW TO ACCELERATE LEARNING & INNOVATION
LAS VEGAS CITY HALL
http://vitalvegas.com/wp-content/uploads/2013/09/zappos_headquarters21.jpg
DIVERSITY + DENSITY
1. Zappos employees
2. Tech Startup Community
3. Small Business Community
4. Fashion Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents
What is the value of a resident that is out
and about in the neighborhood?
RETURN ON COLLISIONSROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
RETURN ON COLLISIONSROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
RETURN ON COLLISIONSROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
RETURN ON COLLISIONSROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
RETURN ON COLLISIONSROC
JAKE – FLINT & TINDER
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-
b.jpg
JAKE – FLINT & TINDER
FASHION INCUBATORSTITCH FACTORY
FASHION INCUBATORSTITCH FACTORY
What is the value of a purposeful visitor that
contributes to community?
RETURN ON COLLISIONSROC
RETURN ON COLLISIONSROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON COLLISIONSROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
RETURN ON COLLISIONSROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
RETURN ON COLLISIONSROC
RETURN ON COLLISIONSROC
“SUBSCRIB
E” TO DTLV
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
RETURN ON COLLISIONSROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
RETURN ON COLLISIONSROC
100,000
RETURN ON COLLISIONSROC
100,000 “collisionable”
RETURN ON COLLISIONSROC
100,000 “collisionable” community
RETURN ON COLLISIONSROC
100,000 “collisionable” community hours
RETURN ON COLLISIONSROC
100,000 “collisionable” community hours
per
RETURN ON COLLISIONSROC
100,000 “collisionable” community hours
per acre
RETURN ON COLLISIONSROC
100,000 “collisionable” community hours
per acre per
RETURN ON COLLISIONSROC
100,000 “collisionable” community hours
per acre per year
RETURN ON COLLISIONSROC
100,000 “collisionable” community hours
per acre per year
RETURN ON COLLISIONSROC
2.3 COLLISIONABLE HOURS
PER SQUARE FOOT
PER YEAR
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
THE BIG BET3 GUIDING PRINCIPLES
ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN PROJECT
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
50% OF HUMANS LIVE IN
CITIES
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
75% WILL LIVE IN CITIES IN
OUR LIFETIME
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
THE 4 MINUTE MILE
THE 4 MINUTE MILE
MORE INFO
For a copy of this presentation:
For more information:
www.downtownproject.com
A GREATBRAND
is a story that never
stops unfolding.
A GREATBRAND
COMPANY
is a story that never
stops unfolding.
A GREATBRAND
COMPANYCITY
is a story that never
stops unfolding.
A GREATBRAND
COMPANY
CITYCOMMUNITY
is a story that never
stops unfolding.
MORE INFO
For a copy of this presentation:
For more information:
www.downtownproject.com