Ideation Bootcamp

May 2nd, 2012 - Tel Aviv

Efraim Pettersson Ivener

CEO @ eKita – www.ekita.org

“Ideation Bootcamp”

What Problem? - A need to refine ideas

How to Solve? - 5-reptition rule: getting to work

Who Needs? - Many FAQ's answered by iteration

What’s In An Idea, Anyway?

Guy Kawasaki’s 4 Quadrants of Innovation

Uniqueness

Value To Customer

Dotcom/Apps

STUPIDYou Want

To Be Here!

Price

Few mightunderstand you

– but thatsa good thing!

1995:Connect Mobile

VehiclesWhat Problem? - Mobile Fleet CommunicationsHow to Solve?

Setup hotline call-center?Give them a cellphone?

Who Needs? - Truck/shipping fleets

(Iteration 1, 2 & 3)

Connect Mobile Fleets!Track Mobile Fleets!Communicate-With-Mobile-

Fleets-From-Command-Center!

CommunicateWith

Trucks

(Iteration 4)

Mobile Fleet Tracking& Communication

What Problem? Communication & TrackingHow to Solve? GPS & RadioWho Needs? Truckers, Shippers, Non-Critical Fleets

Wait a sec...

Analyze Target: FLEETSAnalyze Needs:

Mission-Critical Communications,Command, Tracking, & Control

Analyze Methods: Just add water...

(Iteration 5)

Mobile Fleet Tracking& Telemetry

What? - Full Tracking, Communication, ControlHow? - GPS, Radio, Command-Console, ModemWho? - Trucks, Police, Ambulances, Military,

Families, WAZE ;-), Ships, Car Insurance....Pizza Hut....

(1995: $500m –> 2002: $6b –> 2010: $450b)

What’s In An Idea, Anyway?

Thank You Founders!

Join Founders Institutewww.fi.co

“Check Check, Affirmative Mission Control – OVER.”