founder and ceo [email protected]

Alan Gin Founder and CEO

[email protected]

ZeroNines Mission

2

Provide business continuity solutions

to protect organizations and their

data, transactions, and customers.

Always Available™

Confidential – Not for Distribution. ©ZeroNines Technology, Inc. – Contact: [email protected] – Visit: www.ZeroNines.com

Agenda

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• What ZeroNines is

• What ZeroNines is not

• Customer Positioning

• Target

• Starting the conversation

What ZeroNines is…

4


• Always Available Application protection

• In Data Center

• In Cloud

• In hybrid

• Multi-site

• Geographically dispersed

• Active-Active-Active

• Patented

Always Available™

What ZeroNines is not

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• Replication

• Fail-over

• Storage

• Disaster Recovery

Customer positioning

6


• Application resiliency

• Hardware and OS agnostic

• Data Center to Data Center

• Heterogeneous Cloud

• Hybrid Cloud

• DC/Cloud Migration tool

Target use cases

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• Business Continuity for Critical Applications

• Data Center to Data Center migration

• Data Center to Cloud migration

• System Maintenance Strategy

• Other

Starting the conversation

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• What’s an hour of downtime cost?

• What’s your top 3-5 critical applications?

• What is your Cloud strategy?

• What’s your DR SLA and are you confident that

your DR system will recover within the SLA?

• Is X hours/days really acceptable or are you merely

settling for less…

Always Available™

Customer positioning

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• Low latency, business critical applications

• Web 2.0, .NET, Cloud

• Legacy applications (protocol adapters)

• No single-point-of-failure

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ZeroNines in Action… July 4, 2005

ZeroNines in Cloud… September 11, 2008

ZenVault for Always Available™ Peace of Mind

• ZenVault is a secure, centralized online library for life’s most important personal data, documents, and records.

• ZenVault provides Safe, Secure, and Always Available™ storage for records using:

– a patented fault tolerant architecture for cloud and data center protection

– a patent pending NSA level encryption technology

• ZenVault empowers the consumer to have control over and access to their stored information through smartphones, tablets and PCs.

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ZenVault for Always Available™ Problems

• ZenVault can be customized leveraging it’s patent pending encryption and fault tolerance technologies to support specific industries:

– Insurance

– Medical Research

– Military

– Safe, Secure Data Storage

• Consumer

• Corporate

– Safe, Secure and SPAM-less Email

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What is ZenVault?

ZenVault is a next generation personal data library that

encompasses breakthrough technologies designed to deliver a

safe, secure and Always Available™ user experience. It

provides unparalleled replicated and secure access to private

information on a variety of platforms ranging from Smartphones

and tablets to personal computers.

The price points range from $0-2-5 a month and the product

offering leverages a Freemium subscription model.

• Free iPhone and iPad app available

• Accessible on all Smartphones through mobile browser

• Leverages economics and continuity of CloudNines™

ZenVault Medical for Always Available™ Peace

of Mind

• ZenVault Medical provides Safe, Secure, and Always Available™ storage for the medical records that could save lives.

• ZenVault Medical supports the Personal Health Record (PHR) approach, empowering the consumer to have control over and access to their own information.

• ZenVault Medical utilizes patent pending NSA level encryption technology providing a secure, centralized online library for important personal health data, documents, and records.

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Use Cases • A Patient is on a First Visit to a New Healthcare Professional

• A Returning Patient Must Fill Out the Standard Health Information

Data Sheet: A.K.A “The Clipboard”

• The Caregiver for Other Family Members

• An Unconscious Patient in the Emergency Room

• Increasing Independence of the Elderly and Disabled

• Filling out or Updating Insurance Forms

• Keeping the Personal Health History Current all the Time

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Zen Intersection of Information

Designed for Reliability and Security in the

Cloud

ZenVault Architecture

• Cloud

• Virtualization

• Storage Consolidation

• Security/High Availability

• Manage Blogging/Email

• Highly Available and Secure

• Digital Commerce

ZeroNines Technology Advantage

Mitigating Software Risk

Device Neutral

ZenVault: Homepage

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Sign-In page

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Create Account page

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P3: Emergency Access page

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P3: A lesson for Social Networks: EMS Net

P3: EMS Net View

Personal Health Record (PHR)

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ZenCryption (Patent pending)

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In Case of Emergency (ICE)

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Records Management (Premium)

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Contacts Management

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QUESTIONS?

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Select Outages: 1989-2009

THE TRENDS

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A technology convergence is enabling new business models and

driving new requirements of technology.

Trends Emerging Business Models Foundational Requirements

Remote Desktop Applications

Google Docs, Microsoft Live, ZOHO

Platform as a Service (PaaS)

Salesforce.com, Google Apps

Software as a Service (Saas)

Salesforce.com, NetSuite

Infrastructure as a Service (IaaS)

IronScale, Amazon Web Services

Consumption based

Pay-as-You-Go

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Driving

Borderless

Business

Cloud

Computing

Virtualization

360o

Security

Mobile

Enterprise

Security

Reliability

Regulatory Compliance

Standardization

Ownership Balance

Governance Model

Enabling

THE BUSINESS

CHALLENGE

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What Are the Threats?

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HARDWARE & SOFTWARE DATA CENTER REGIONAL

Component failures

Software failures

Backup system failures

Maintenance

Accidents and mistakes

Fire damage or fire

retardant systems

Terrorism

Acts of nature

Loss of power

Loss of communications

X X



Customer Situation

• Software applications are central to business

Wasn’t true decades ago except in a few industries

Now revenue and reputation, not just back-office bean counting,

are “on the line”—because businesses are online

Downtime is more expensive now than ever

• Legacy disaster recovery approaches don’t meet current and

anticipated requirements

Legacy architectures cannot assure business continuity

“Recovery” is what happens after a disaster has already

damaged the business

• The impact of downtime on businesses has risen faster than

DR/BC effectiveness

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Customer Technical Problem Overview

Problems with Legacy DR/BC Architectures

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Global information access

Security

Application availability

Business continuity

Data replication

Support diverse systems

Reduce overall risk

Cut disaster prep costs

Regulatory compliance

THE ZERONINES

SOLUTION

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The ZeroNines Architecture

The Synchronizer restores

applications that have gone

down, by processing

transactions they missed

while offline (as recorded by

the Journal).

The Guaranteed Message

Service ensures that all

messages are received in the

proper sequence between

nodes and switches.

The Journal captures and

logs all transactions and

serves as a source for audit

and recovery purposes.

ZeroNines in Action…

Here’s What Happens:

1. Server calls are originated by

networked clients: computers, email,

PDAs, phones, business software,

databases, etc.

2. Each transaction passes through

the ZeroNines Smart Switch Nodes,

which route it simultaneously to all

virtual servers in a one-to-many

(1:m) session.

3. Processing and storage take place

equally in all servers. All servers and

their apps are hot, and all are active.

There are no primary or secondary

servers.

4. All transactions and data exchanges

are recorded, verified, and subjected to

security measures.

5. Each virtual server sends its

responses back through the Smart

Switch Nodes.

6. The Smart Switch Nodes

cooperatively eliminate duplicate

responses and return a single response

to the client that originated it.

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ZeroNines in Action… July 4, 2005

ZeroNines in Cloud… September 11, 2008

ZeroNines in Action…

Always Available™ Technical Solution Overview

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Global information access

Security

Application availability

Business continuity

Data replication

Support diverse systems

Reduce overall risk

Cut disaster prep costs

Regulatory compliance

52

ZeroNines Products

Continuity Module Maintains business continuity.

Prevents applications & data

from going offline.

Audit Module Maps all transactions.

Tracks & records every transaction

for security and to facilitate rebuild.

Rebuild Module Restores other services.

Replays transactions so other

entities can be rebuilt to the same

logical state.



ZeroNines Benefits Summary

• Enables business continuity by overcoming the

challenges of legacy designs.

• Auditable for assurance, compliance and

application development and integration.

Customer can see the solution running always

Assurance is easy, quick, and costs practically nothing

Enables application troubleshooting at the transaction level

Regulatory compliance (e.g. HIPAA, SOX, Patriot Act) is supported

• Easy to configure & maintain.

No application rewrite required

No need to take the protected application offline for maintenance

Mix-and-match platforms

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Design Principles

1:m transactions

Nodes (servers) process each transaction request completely, independently, simultaneously and return the result to the switch (requestor).

Duplicate replies are filtered on the switch so a single result is returned to the requesting application.

Journaling feature tracks and records every transaction for audit, security, and automatic server rebuild.

Server hierarchy is eliminated

No primary vs. secondary—not even first-among-equals. All servers are hot, all apps are active.

Eliminates single points of failure

No failover. Ever. Failover has been “designed out.”

Always Available architecture is application, OS, and platform agnostic, accommodating your

existing equipment and vendor-specific products and services.

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Diverse OS, applications, hardware, and product sets are accommodated

Agnostic regarding applications, OS, hardware, and platform

Integrates seamlessly with existing infrastructure and systems despite differing speeds, capacities, networks, applications, OS, hardware, vendors, etc.

Server sites are geographically diverse

Distance

Federal Working Paper suggests hundreds of miles

AlwaysAvailable™ supports thousands of miles

Distinct utilities & transportation

Logical resources

Anti-virus? Staff procedures?

ZeroNines Sweet Spot:

Target Application Characteristics:

Application Platforms:

HTTP / HTTPS

• Apache / Tomcat

• Microsoft ASP.NET

Electronic Mail – POP3 & SMTP

SLA Requirement:

7x24 availability

Application RTO approaches 0

Application Attributes:

HTTP – web browser/web service accessed

Deterministic

Mid OLTP profile

Difficult-to-replicate technologies (i.e. RDBMS)

Operating Platforms:

Virtualized Environments

• Microsoft Server 2008 Hyper-V Certified

• VMWare ESX Server

Cloud Computing Environment

• Amazon EC2

• Microsoft Azure

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TARGET CUSTOMERS

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Legend: Strong Applicability Niche Applicability Limited Applicability

Retail POS, inventory, authorization

Healthcare Critical care systems, EMR

Insurance Origination, underwriting

Oil & Gas 24x7 continuous processing systems

Manufacturing Multi-site operations dependent on

real-time supply chain

Financial Service Funding, payment, online banking

Telecommunications Call center applications

Utilities Call center applications

Pharmaceuticals Regulatory/compliance, clinical trials,

supply chain

Government Call center applications

Internet & Online eCommerce, on-line support

Transportation Dispatch, fleet management, routing

Logistics Warehousing, distribution, inventory

Construction Regulatory & safety

Continuity Module Audit Module Rebuild Module

Small Medium Large Small Medium Large Small Medium Large

Critical Applications

Industry Map

57


Cloud Computing Observations

and the

Value of CloudNines™

Cloud computing ≈ utility computing on the Internet (or intranet)

• Processing and storage as a service

– “Computing plant” physically distant from users

• Aggregates demand from wide geographic area

• Enabled by commercially ubiquitous broadband networking

• Relatively inexpensive real estate and electricity

• Elasticity in resource utilization and pricing

– No premium for scale-up or discount for scale-down

• 1,000 servers x 1 hour = 1,000 hours x 1 server

– Apparently-infinite resource expansion for all but largest users

• Utility-like pricing & reliability requirements

– Security is a key issue still being addressed

– So is reliability, measured as uptime % (“availability”)

• ZeroNines enables utility-like application availability

– Unlimited-distance Transaction MultiSynch™ compliments intra-center elasticity of

cloud providers, both public and private

Key technology: digital networking

• Broadband now

commercially ubiquitous

• Price:performance up 2.7x

in 5 years

• CPU improvement is main

enabler of virtualization on

low-end hardware

Key technology: virtualization, especially for server consolidation

• Business case irresistible in

F100 in recent years

– when unadjusted for changes

in catastrophic risk

• Asset consistency drives

opex savings today

– Volume discounts are

overwhelming at cloud utility

scale

• Electricity rates drive long-

term expense advantages

Long-term, Cloud utilities offer more experience less expensively than all

but the best and busiest IT organizations

• Key technologies already available

• Providers with competitive pricing get first chance at experience,

especially in a budget-bruised financial-crisis world

– Cloud providers command purchase discounts of immense scale

• Asset consistency anchors discounts of 80% vs. medium-size data centers—a

big advantage now

– Cloud providers can locate “anywhere” that electricity and land are cheap and

broadband is available—an even bigger advantage later

• ZeroNines’ unlimited-distance feature is a powerful enabler for private and

public cloud providers

• Experience accrues to IT teams with the most challenges per year

– Teams at even modest –size hosting providers get more experience each year

than most medium and small businesses

• Specialization and quality of scope

• Utility transition will require decades, but the writing is on the wall

McKinsey: today, larger enterprises command better TCO…

S M L XL

EC2 Instance Size

20

60

100

140

180

EC2 monthly CPU-equivalent virtual core prices

($)

Typical data center assets cost

$45 / month / CPU equivalent

“Typical data center”: $20M/MW,

$0.1/kwh,$14K/server (2 x 4), 10% utilization

Windows On demand

Pre-pay Linux

Higher

TCO

TCO

Lower

• TCO of most EC2

options exceeds

enterprise TCO

• Enterprises get lower

TCO via pre-pay, but

only for Linux

Z9: cloud providers will provide superior uptime minutes/$, particularly of

“commodity” apps, compared to all but the best and busiest IT shops

• Long-term, public cloud providers outperform most U.S. business IT functions in “uptime minutes / $”

• Amazon’s SLA already > 80% of SMB’s

• Amazon’s cloud computing SLA (for example) : 99.5% availability

• Good; not enough for AlwaysAvailable™ customers

• US Census: 80% of U.S. businesses < 500 headcount

• Z9: Their IT resources are disproportionately lower, so their uptime is disproportionately lower than in the IDC survey

• IDC Survey: 99% availability in firms averaging 3,298 headcount

Start

But 99.5% isn’t adequate for many applications. Downtime cost is easy to

underestimate, because it hits revenue (1x) and reputation (12x).

Server consolidation increases catastrophic risk exponentially.

Server hardware availability improvements can’t keep up with that

exponential growth in catastrophic risk, so better architecture is needed.

“Failover” architecture is failure waiting to happen. Diligence can’t fix it.

MyFailSafe in Action… July 4, 2005

MyFailSafe in Action…

The ZeroNines Solution

Questions? For more information:

www.zeronines.com Email:

[email protected]

Thank you! For more information:

www.zeronines.com Email:

[email protected]

Appendix

founder and ceo [email protected]

Documents