foundations of online marketing - building your online bridge to customers
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David LevesqueDavid LevesqueJune 2011June 2011
www.WordofMobile.com
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Change?Change?
Is this class right for me right now?
Not yet YES!
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Triad of ChangeTriad of Change
Dr. Donny Epstein
Structure
PerceptionBehavior
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Structure
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3 Perceptions3 Perceptions
1. Relevant2. Measurable3. Other People Work For You
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4 Pillars4 Pillars
Me
Abundant Abundant Customer Customer GardenGarden
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Big Business PillarsBig Business Pillars
Me
Abundant Abundant Customer Customer GardenGarden
Radio PrintTV
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TV, Radio, & Print
1% Relevant
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Online
100%-30% Relevant
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Fred Fred AstaireAstaire
Fred Fred AstaireAstaire
Fred Fred AstaireAstaire
AdsAds
Supply
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KeywordsKeywords
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NewNew
50% 50% SearchSearch
2,666 2,666 visitorsvisitors
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The Magic The Magic
Begins Here!Begins Here!
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5.4 million
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CityCity
ReachReach
InterestInterest
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Google, YouTube, Facebook, Twitter
TV, Print, PR, Viral Videos, Free Content
Website, email, phone, video, sample
Sale
Email, Facebook, Twitter, Txt Msg, Face to Face
Customer Funnel
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518-320-2613
@WOMDavid
www.WordofMobile.com
Questions?
Word of Mobile...word gets around!
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Look forward to meeting you Friday!