fostering ethical, responsible use of online technology hans martens, insafe
TRANSCRIPT
Fostering ethical, responsible use of online technology
Hans Martens, Insafe
INSAFE 2012
65+ SID committees
Key drivers for online safety
• Tackle multidimensional facets• Share resources and experience to respond to
emerging challenges• Move from safety messages to in-depth safety
education – towards digital citizenship• Focus on the positive – experience and content• Collaborate with young people to pinpoint emerging
trends and issues across Europe
Awareness centreCoordinationCampaign implementationImpact assessment
HelplineInfo & advice to young people (& parents/teachers)
Youth panelTest/advise on campaignsPeer advocacy
What is the challenge?
Multiple facets of online safety
Excessive media use
ICT skills
Privacy
Online Reputation
Grooming
Cyberbullying
Online sexual
behaviour
Phishing
Digital Literacy
Risk versus harm
Beyond awareness-raising
1. Knowledge - demonstrating awareness2. Approval (contemplation) - voicing endorsement and
support3. Intention - making the decision to adopt4. Practice - committing to the behaviour5. Advocacy - encouraging others to adopt the
behaviour
Multiple socialising agents
Family
MediaSchools
Peers
eSafety curriculum
(Grand-) parental mediation
Media industry
• Collaborate with new media industry• Use social media tools• Traditional media are still important!
Moderated youth spaces
Youth panels
Social mediaCompetitions
Peer education
Ad
ult
d
irec
ted
Yo
uth
d
irectedFormal
Informal
Safer Internet Day
5 FEBRUARY 2013
Connect with respect!Looking at online rights &
responsibilities
Celebrated in 99 countries on 6 continents in 2012
