forward progress social media business acceleration boot camp 12/12/12

www.ForwardProgress.net(877) 592-6224

Social Media Business Acceleration

Boot Camp

Internet Passcode = FWD

#fpwebinar


Social Media

Business Acceleration

Boot Camp

#fpwebinar


Segment One

How to Build and Optimize Your Social

Network for New Business

#fpwebinar


• Founder and CEO of Forward Progress, Inc.• COO of OFI Holdings, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 60,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped

Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting,

Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisle

Using LinkedIn for New Business Development


Game PlanRoad Map to Success

8:00am Registration, Breakfast and Networking

8:30am Your Computer Setup and Tested

9:00am CLASS START – How to Build and Optimize Your Social Network

9:30am LinkedIn – Profile Build, Getting Found, Getting Referrals

10:30am Break

10:45am LinkedIn – Power Building Your Network

11:15am LinkedIn – Interactive Appointment Setting

NOON Lunch is served

12:45pm Facebook – Separating Personal from Business

1:15pm Facebook – Building your Business Page (properly)

2:00pm Facebook – Building Likes and Followers

2:30pm Break

3:00pm Online Advertising – Driving Leads to Anywhere you Want

3:45pm Getting into your Routine – 20 minutes-a-day

4:15pm Wrap Up and Q&A

4:30pm More Networking


Accelerated Learning• Less Time – Learn More• Paired Share - Timed• Raise Hand – Close Mouth


Bring out your worksheets now…


Commitment to Results


What is Internet Marketing? Strategies and Tactics Applied on the Internet to Support an

Organization’s Overall Online Marketing Objectives Goals May Include:

Driving targeted traffic to a Web site and converting visitors to customers at the highest rate

Customer retention Establishing brand-awareness


Promotion of Products and Services via Email Variety of Formats: Text Messages, Graphics-based Ads and

Newsletters, Rich Media (Multi-Media ads) Self-Service or Full Service Email Programs Include:

List building Creative design Message delivery Campaign results tracking List management

Permission‐Based Email Marketing


Permission‐Based Email Marketinga) How your are collecting emails today?b) How many do you have in total?c) How many do you collect per week?d) What are some of the creative ways you collect them?e) What are you going to do differently?f) Who will you leverage?g) List your next steps…


What is Social Media? Online tools and platforms that people use to share opinions,

insights, experiences and perspectives with each other and can be used to build a community around

Social Media is built on generated content that can take many forms: text, images, audio and video

Popular social mediums include: blogs, message boards, podcasts, vlogs

Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business)

Social media tools and platforms are websites where you can place and spread your marketing message


What is Your Social Media?2. From your worksheet – circle your items which are

Social Media items.a. List anything you forgot…


Your Business Keywords What are you an expert in, products or services? How would your ideal prospect find you? What would they “yell” or “Google” to find you? What makes you different? What is your skill set?

Exercise:

1. Write 10 top things you are an expert in

2. What terms would someone use to find you


Web Site Destinations- Web Site Types

- Ecommerce, Promotion Information, Entertainment, Customer Service

- Web Site Platforms

- Template-based Off-The-Self Hosted Suites

- Integrated Suites from Single-Source Provider

- Open Core Technology Platforms


Your Web Site Destination

- Key Factors for Building Successful Web Sites- Content and Messaging

- Usability – Navigation, Site Search and Information Architecture

- Visual Design

- User Engagement and Relationship Building

- Confidence and Trust Building - Capability

- Customer Communications and Feedback

- Web Site Conversion Optimization


Your Web Site Destination (2.0)

- My website is……..

- _____________ years old

- Linked to my Company Social Networks (Yes\No)

- Linked to my Personal Social Network Sites (Yes\No)

- Linked to my Partner Sites (Yes\No)

- Activated with Blogging (Yes\No)

- Keyword Optimized (SEM\SEO) - (Yes\No)

- Call To Action!


Sales 2.0Sales 2.0:Sales people “ACTIVELY” using Web 2.0 tools, Social Media and Social Networks to sell more effectively.


Objectives – What’s Possible1. Number of current contacts in your database? _____2. ____% or _____ people that feed you referrals or

bring you direct business monthly? 3. Average transaction amount earned $______?4. Total monthly volume calculated on referrals

(#2 x #3)= $_____?5. Growth

a) 20 Minutes a day b) work social network

6. In 20 min a day you can generate 4 referrals – 25% close ratio brings one more per day how much additional revenue does that generate $______?


Objectives – What’s Possible1. Number of current contacts in your database. 2002. 10% or 20 people that feed you referrals or bring you

direct business monthly. 3. Average transaction amount earned. $ 2,5004. Total monthly volume on referrals (#2 x #3)= $ 50,0005. Growth

a) 20 Minutes a day b) work social network

6. In 20 min a day you can generate 4 referrals – 25% close ratio brings one more per day, increase in revenue would be $ 12,500\weekly x 4 = $ 50,000.


Sales 2.0 = Social Networks


Social Network Efforts

Why do they not work for

organizations?


Social Networks You Already Know

• You!• Bridgeview Bank• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups


What is the best thing about referrals?


� ��

How Many Contacts and eMailsDo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

��

Stop Thinking One

Dimensional!


• LinkedIn Has Over 190 Million Members• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 1 million new members a week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 1 million companies have a company page

2012 LinkedIn Stats - Growing

OVER 1,000 to 1


Node: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

Network Science

Courtesy of US Army


Network Science


Network Science – Best RelationshipsList Top 5 People

List Top 10 People

List Top 20 People

1. What % of your business Volume do you get from the Top 5?2. What % of your business volume do you get from the Next

Level?3. What % of your business volume do you get from the outer

layer?


Network Science

YOU!

HUB?

HUB?

HUB?HUB?

HUB?

HUB?


Segment Two

How to Build and Optimize Your LinkedIn

Account for New Business

#fpwebinar


Log into LinkedIn Now…


Live Demo


Decide!


Turn off Updates Broadcast


Change to “ ” for this session only. Remember to

change back to “√” after class. Click “Save Changes”

Turn off Updates Broadcast


Optimal Settings

LIVE DEMO


Build the Story of WHO YOU

ARE and WHAT YOU WILL DO FOR PEOPLE

THAT FIND YOU!


Profile Worksheet


Build\Maintain Profile


Maintain ProfileWhat are

YOUR Keywords?


Create Relevance!Maintain Profile

1. Create your personal tagline2. Appear focused3. Put your elevator pitch to work4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?


Peer Review – What is this?


Improve Your Google Page Rank


Turn on Activity Broadcasts

Change to “ ” for this session only. Remember to

change back to “√” after class. Click “Save Changes”


Next Steps Book a meeting right now with your team! Create a plan and make a system that works Fix Your Profiles – ASAP Remember your Keywords! Search for yourself Peer Review by WHEN? Be Active!


Segment Three

Power Building Your Network and Interactive

Appointment Setting

#fpwebinar


• How many LinkedIn Connections ____________• How many Facebook Likes\Friends __________• Total _____________ x118.5 _____ x 21.2 _______

• = Your Total Estimated Reach __________

What is your real Social Reach?


Next – How much time do you have?

How much time does it take?

20 Minutes a Day!


Your Social Results Plan


Status Update What does your audience want? What do they need? What are you passionate about? What will show them your personality – who you are?

Being Seen


Status Update


Value Based Posting What does your audience want? What do they need? What are you passionate about? What will show them your personality?


Status Update Conversion


Next – Connect ‐ Ask

• Are you on LinkedIn?• Is it ok if we connect?

GetSocial


More – Connect ‐ Ask


More – Connect ‐ Ask

ASK US!


How many connections should you ADD each

week?


Get Real Social – Interaction


Interaction ‐ Home


Interaction ‐ Groups


Interaction ‐ Groups

The Secret Sauce?

Take them OFFLINE for a deeper conversation

and then get your results!


Conversion


Add Targeted-Trusted Connections


Send Yourself Leads!


2 Old – 2 New 2 of your newest connections (#1) 2 of your oldest connections (#1) 1 within your reach (#2 – Network Diving)


Work it – 20 Min Max!

4 Weeks of Sample Activity Mix


Group DivingLIVE DEMO


Jump In!

Indirect vs. Direct


Set the Hook


Finding Your Target in Groups

www.ForwardProgress.net(877) 592-6224Watch This!


Work it – 20 Min Max!

4 Weeks of Sample Activity Mix


Your Inbox – Hidden Appointments


Next Steps Keep Adding Connections Flip on the up Group Diving Permitted Interact – Convert 2 Old 2 New Be Active!


LUNCH!


Segment Four

Facebook – Continues to Grow with Features


How does Facebook compare to other social sites?

• Largest, most popular, “backyard barbecue” analogy• More casual, friendly, lots of sharing• Many applications• LinkedIn: added Facebook-like features but still more businesslike• Twitter: shorter messaging (140 characters), integrates well with FB• Blog: integrates well with FB using apps such as Networked blogs• MySpace: still has not regained it’s original position or new identity• Check www.quantcast.com for latest demographics & comparisons

Facebook’s Place

How many mix personal and business networks?


• Understand why people are spending time on the site• Information or to be entertained• Provide value (information) in a friendly, engaging style• Avoid an overly “sales-y” approach• Reciprocate! Build up others• Set some guidelines, especially if working as a team• Consistent tone and frequency• Type of information you will share: video, links, updates, events, etc.• Responsiveness• Conversation and interaction, above all!

Finding Your Facebook (Business) Voice


THE NEW TIMELINE LAYOUT


What's New with Timelines?

Friend FeedPin Posts

MilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log

Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed


1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity

THE NEW TIMELINES LAYOUT


5 Steps to attracting new sales using Facebook


Step 1 – Look Good Complete Profile Be Clear

What will you do for others? Why & How? What do you want\need? What value will you provide?


COVER IMAGE


851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well

NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up Now

COVER IMAGE RESTRICTIONS


GREAT COVER IMAGE EXAMPLE


180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshotCan be creatively combined with your Cover Image

PROFILE PICTURE


COMBINING PROFILE PICTURE & COVER IMAGE


Step 1 – Look Good


Page 17


Step 2 – Setup Correctly


Local Business Organization or Institution


HERE


Step 2 – Get Posting

1. Share another piece of news you thought was interesting this week

2. Share something great about your business

3. Share some great deal someone can get from you or your business right now


Step 2 – Get Posting


Step 2 – Advanced Posting


Step 3 – The Teamto “Be”

1.Be active2.Behave - responsible3.Be in Community4.Be Social5.Be Efficient - Online only 20 Minutes a

Day

Strength in Numbers


Step 3 – The Teamto “Be”

Lets Make a List• Customers• Partners• Employees• Friends• Associates

Strength in Numbers


Step 4 – Connecting

• Invite your friends• Invites in your emails• Weekly habit


Step 5 – Interaction


Step 5 – Interaction ‐ Groups

2 Exchanges Maximumthen Transfer them Offline!


• Fix Your Pages – Look good!• Be Complete – Be Relevant• What will you do for others?• What do you want\need?

• Build Your Network UP Daily• Even if only 1 @ Day

•Be Social - Interact• Have Meaningful Conversations• Provide Value• Be Present!

Get Business Assignment


Segment Five

The New E-Billboard for Small Business:

Pay-Per-Click


Think about the Destination!

Landing PageWebsiteRegistrationPhoneWebinar\EventWhat is yours?


Web Site Conversions – Web Site Home Page\Landing Combo


Before we just had the requests


Have direct targets!


LinkedIn PPC


YouTube PPC


Google Adwords (PPC)


Google & YouTube Adwords (PPC)


Prepare!

Separate / Create Keyword Buckets for Each Ad Group

Chicago Auto InsuranceChicago Home InsuranceChicago Auto Coverage

Test Performance!


Prepare!

Make sure Ad Copy is Keyword Rich

Control Spending!


Prepare!

Pay Attention to Quality Score

Don’t Drag Down the Batch


Prepare!

Geo-Targeting

Ad Variations


Prepare!Pick the right Destination

Follow the Story


Prepare!

Create Multiple Ad Copies and perform A/B testing

2-3 Groups3-4 Ads Per Group

Ad Variations


Prepare!

Track Your Account Performance

Track Daily!


Prepare!

Track Your Account Performance

Track Daily!

Track Conversions at your Destination!


Let’s Build One! ‐ Facebook


What if you could? Plot your destination for next year?

Double Referrals or Increase Sales by 30% Know who will help you get there

In your network and Not yet in your network

Get the coaching support you need along the way Have access to an unlimited amount of tools and knowledge

Get to your destination!


3 Months of Social Jack!

Recorded Sessions on LinkedIn, Facebook, Twitter and More Live Training Sessions Every Month on Sales, Marketing and

Cool Online Techniques Live Group Coaching Sessions Social GPS – to your Destination (Sales/Social Reach/More) Social Tracking and Rating System for Your Network GPS Dashboard Orientation Class Begins – Noon Wednesday 12/19 Online


Track Your Results!


1. Set Goals = Your Destination

a) Increase Appointments/Referrals to 8 a week

b) Increase Sales to $20,000 a month

2. Attach Social Network(s)

3. Rank Your Connections

4. Set Destination

5. Take all the Training and Coaching you need

6. Start your journey


Contact Us

Connect WITH Us!

[email protected]: www.twitter.com/deandelisleFACEBOOK: www.Facebook.com/deandelisle/FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224www.ForwardProgress.NET

forward progress social media business acceleration boot camp 12/12/12

Documents

business social media

vlogs social network

company social networks

aresocial media items

video popular social

business page

partner sites yesno

pmfacebook building