forumcon: the lean community, david spinks
DESCRIPTION
ForumCon 2014TRANSCRIPT
The Lean Community
Simple Tactics for Building Thriving Communities
@DavidSpinks
Community = Product
Steve BlankCustomer Development
Eric RiesLean Startup
or Community
Validated Learning
The 3 P’s1. People2. Problem 3. Platform
Start talking to people
The 5 Whys
“I’m looking for a Giants community”Why?
"I want to connect with other die hard Giants fans.”Why?
“I don't like the existing forums.” Why?
“Everyone just trolls. No one talks about strategy” Why?
“I keep stats on every game and want to compare ideas.” Why?“It’s a hobby I do to relax after I get home from work.”
Add quantitative research
Minimum Viable Community
(MVC)
Start simple.
Is it working?
Membership
Membership1. Boundaries
“ There are people who belong and people who do not.”
– McMillan and Chavis
Boundaries
Membership1. Boundaries 2. Emotional safety
“Boundaries provide the structure and security that protect group intimacy.”
- McMillan and Chavis
Emotional Safety
Membership1. Boundaries 2. Emotional safety 3. A sense of belonging and identification
Belonging and Identification“The belief that one fits in the group, has acceptance by the group, and a willingness to sacrifice for the group.”
- McMillan and Chavis
.
Membership1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment
Personal Investment
“Working for membership will provide a feeling that one has earned a place in the group and as a consequence, membership will be more meaningful and valuable.”
- McMillan and Chavis
.
Membership1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
Common Symbol System
“Groups use these social conventions (e.g., rites of passage, language, dress) intentionally…to create social distance between members and nonmembers.”
- McMillan and Chavis
Influence
Fulfillment of Needs
Shared Emotional Connection
Pivot or Persevere
Community as a Business
