fórum da beleza - february 2015
TRANSCRIPT
A COMMUNITY WHERE EVERYONE IS EMPOWERED
TO SHARE THEIR THOUGHTS
ABOUT BEAUTY PRODUCTS.
about us
BE TOGETHER WITH OUR USERS THORUGHOUT ALL STEPS IN THE CONSUMPTION OF BEAUTY
our missionBECOME THE LARGEST BEAUTY COMMUNITY IN BRAZIL AND IN THE WORLD
our vision
LOOKING FOR
the idealRED LIPSTICK!
OpportunityBRAZIL AMONG THE TOP 3 GLOBAL MARKETS IN THE BEAUTY INDUSTRY So
urce
: Eur
oMon
itor (
2013
) in
USD
Considering per capita spending with beauty, Brazil shares the first position with the US
#1 : 73 BILLION
#3 : 43 BILLION
#2 : 44 BILLIONBrazil is:The 1st market for parfums and deodorants The 2nd for hair, bath & shower and sun care
Potential6% of cosmetics sales are online (YoY growth 116%)
Growth rateBeauty and personal care industry have been growing in the past 18 years at 10% rates in Brazil
Opportunity51% of users search online before buying
In the past years the user path to buying decision became more complex due to countless e-commerces, bloggers and digital influencers generating content. It’s missing an unbiased environment that helps the consumer to make the smartest acquisition.
The challenge
The issueThe solution!www.forumdabeleza.com.br
Value PropositionSOLUTIONS TO EACH STAKEHOLDER
Users
Female 12+
Free platform
Unbiased content
Data architecture enables better search experience
Price comparison
Retailers
Online beauty retailers
Capture and delivers qualified traffic
Brand presence among target audience
Suppliers
Consumer good retailers
Qualified audience to launch new product
Product feedback
Learnings about their own performance and open
benchmarks
Execution
Idea!
MAY 2014
Market research and feasibility
NOVEMBER 2014OCTOBER 2014 DECEMBER 2014
Milestones
Kick-Off
JUNE 2014
Launch
1K pages visited---
Retailers:
---56 Product reviews
18K pages visited---
Retailers:
---127 Product reviews
---Published at Forbes Brazil: “irmãs brasileiras criam o
tripadvisor da beleza”
23K pages visited---
Retailers:
---200 product reviews
Sun Lace
JANUARY 2014
Milestones
FEBRUARY 2014
On going:---
Retailers:Execution
Idea!
MAY 2014
Market research
NOVEMBER 2014OCTOBER 2014 DECEMBER 2014
Kick-Off
JUNE 2014
Launch
1K pages visited---
Retailers:
---56 product reviews
18K pages visited---
Retailers:
---127 Product reviews
---Published at Forbes Brazil: “irmãs brasileiras criam o
tripadvisor da beleza”
23K pages visited---
Retailers:
---200 product reviews
Sun Lace
25K pages visited---
Retailers:
---1460 product reviews
---Concluded the authomatic integration with retailers
prices
Onofre
PressFÓRUM DA BELEZA ON THE
http://www.mustdo.com.br/ http://www.forbesbrasil.co/
http://www.animale.com.br/territorioanimale/ http://www.bestyle.com.br/
THANK YOU!w w w. f o r u m d a b e l e z a . c o m . b r
CAMILA FERRAZCo-founder
GABRIELA FERRAZCo-founder