fort belvoir mwr - sponsorship and advertising oppurtunities

2010 Community Sponsorship & Advertising Opportuni ties

Legal and Admin

� e US Army has de� ned speci� c guidelines regarding the selection of sponsors and the responsibilities of both the installation and the sponsors:

• Th is program authorizes the underwriting of MWR events via cash, goods or services, or a combination of all three in exchange for stipulated marketing, promotional and merchandising activities.

• All sponsors and/or co-sponsors will be competitively solicited and selected; individual contracts will be negotiated with each sponsor on a per-event basis.

• Disclaimers must be announced and/or posted on all printed materials stating that the Department of Defense does not offi cially endorse the sponsor’s name, products or services.

• Finally, we are required to notify you that the US Army commercial sponsorship isn’t: - A promise to award future business. - An offi cial endorsement of a product or service. - Th e solicitation of alcohol or tobacco companies. - Th e suppression of existing policies regarding the unsolicited.

Contact Information

Please contact us with any questions you may have. We look forward to working with you!

Robyn MartinCommercial Sponsorship and Advertising Coordinator5820 21st Street, Suite 109Fort Belvoir, VA 22060Phone: 703.805.4138Fax: 703.805.3987E-mail: [email protected]

Additional Information Fort BelvoirFamily and Morale, Welfare and Recreation

Advertising Opportunities&Commercial Sponsorship

Fort Belvoir MWR

By partnering with Fort Belvoir, not only are you giving your business high visibility to a large target audience, but also improving the mind and spirit of your local troops.

MWR Philosophy

Soldiers are entitled to the same quality of life as is aff orded the society they are pledged to defend. Keeping an Army ready to fi ght and win takes more than hard work and training. Soldiers need a balance of work and play. Th e MWR mission is to create and maintain “First Choice” MWR products and services for America’s Army, essential to a ready, self-reliant force.

Why Fort Belvoir?

Because we off er you direct access to a very diverse, fi nancially stable, educated, loyal target audience. And more importantly—one that’s growing rapidly!

Fort Belvoir is a unique military post with large numbers of DoD civilians, military students and a high retiree population, in addition to its active duty military. It also houses active duty families from all branches of the military.

2010 Community Sponsorship & Advertising Opportunities Fort Belvoir Family and Morale, Welfare and Recreation

Supporting Fort Belvoir Signature Events

Oktoberfest

Celebrated the fi rst weekend of October, Fort Belvoir’s Oktoberfest is one of the largest cel-ebrations in the DC area. Th is four-day festival features German food, music, a Volksmarch and carnival. Oktoberfest begins with the offi cial keg-tapping ceremony hosted by the Instal-lation Commander and a Commander from the German Army. “O’zapft is!” (“It’s tapped!” in the Austro-Bavarian language) is shouted and four-days of fun begins.

Oktoberfest is open to the public and sees up to 10,000 people per day. Some sponsorship opportunities include logo inclusion on Fort Belvoir’s web site, www.belvoirmwr.com, logo inclusion in advertisments sent to several local papers, as well as logo inclusion in a special Oktoberfest insert published in the Belvoir Eagle, which has a circulation rate of 19,000. Please see the Oktoberfest Sponsorship Levels Card for speci� c sponsorship opportunities.

Member/Guest Golf Tournament

When the Fort Belvoir Golf Club hosts its annual Member/Guest Golf Tournament in October, participants enjoy two full days of quality golf, food and entertainment. Th is year’s tournament is scheduled to take place on Friday, October 8th and Saturday, October 9th. Sponsorship opportunities include participation in the tournament. Please see the Member/Guest Sponsorship Levels Card for speci� c sponsorship opportunities.

Keg Tapping at Oktoberfest’s Opening Ceremony

Sponsors at OktoberfestEnjoying refreshments after gol� ng in the Member/Guest Golf Tournament.



Opportunity, visibility and choice are yours when you sponsor events or programs at Fort Belvoir. You have...

• Direct access—to our hard-to-reach 45,957 community members.• Choice—you choose the program or community event(s) that best matches your promotional objectives.• More Choice—you choose how to best support your events with in-kind products, services, or cash for the program of your choice.• Opportunity—you can promote your business on Fort Belvoir via signage, print and electronic media prior to and during your sponsored event.• More Opportunity—you can conduct product sampling or on-site marketing research prior to and during your special event. • Visibility—some opportunities exist for industry category exclusivity for the program or event.

Demographics

2008Active duty military–4,558 Military Family members–5,845Civilians–19,031Retirees*–16,523TOTAL POPULATION–45,957**

2013Active duty military–10,967Military Family members–16,669Civilians–36,772Retirees*–16,523TOTAL POPULATION–80,931**

Current Demographics Projected Demographics

Fort Belvoir MWR

*Within 40 miles**Does not include military and civilian Family members living o� post

Freedom Fest

Every July 4th, Fort Belvoir hosts one of the largest fi reworks shows in Northern Virginia. Foot traffi c on the Parade Field for Freedom Fest averages around 4,000–5,000 people who enjoy live entertainment, food, games and, of course, the fi reworks display.

New Advertising Opportunity for 2010

Get even more exposure for your company! We will exclusively produce 5,000 pairs of special � reworks glasses* to be given out FREE to Freedom Fest attendees.

• One-color logo: $250.00• One-color “Bounce Back” coupon: $500.00

Sponsorship Opportunity begins at $500.00 and includes:• Your company logo on promotional posters• Banner at the Freedom Fest site• A booth at the event to hand out informational materials. Activities at table must relate to event, i.e. drawings, giveaways, games, entertainment for military Families and must be approved by MWR prior to the event.

*Example only—actual glasses may be slightly diff erent.

Freedom Fest–fun before the Fireworks! Sponsors at Freedom FestSponsors at Freedom Fest

Supporting Army Community Service


Supporting Community Recreation

Fort Belvoir Army Volunteer Corps (AVC)

Volunteers are Fort Belvoir’s unsung heroes. Most organizations rely heavily on volunteer participation. To thank them for their service an Army Volunteer Corps Installation Recognition Ceremony is held each spring. Th is luncheon often supports over 1,000 participants.

Fort Belvoir Army Family Team Building (AFTB)

AFTB contributes to the Army mission by educating and training the Army family to be self-suffi cient leaders within their communities. Courses are off ered throughout the year.

Fort Belvoir Army Family Action Plan (AFAP)

A process that lets Soldiers, Families, retirees and DoD civilians say what’s working, what isn’t and what they think will fi x it. It alerts Commanders and Army leaders to areas of concern that need their attention and it gives them the opportunity to quickly put plans into place to work towards resolving the issues. An annual forum, known as the AFAP Symposium, occurs annually for issues to be brought up in working groups and narrowed down to top issues to present to the Garrison Commander.

Sponsorship Opportunities start at $500.00 per activity and helps underwrite the cost for refreshments, awards, recognition & incentives and giveaways to participants.

AFTB Instructor Training Graduates ACS Family Readiness Fair Giveaway time at the ACS Birthday!

Special Program at the Pool Outdoor Movie Series Bounce & Splash - a Family Fun day!

All Sponsorship Opportunities for Community Recreation start at $500.00 per event and help underwrite the cost of food, games, activities, crafts and door prizes. Choose one event that makes sense for your company or sponsor multiple events throughout

the year. We can customize your sponsorship based on your needs.

Show and Shine EventLibrary Reading Awards



Month of the Military Child

April is the Month of the Military Child and Child Abuse Prevention Awareness Month. MWR provides a variety of activities to honor the military child and off ers education on Child Abuse Prevention. Activities—such as a free dinner, guest speakers and workshops for parents—take place throughout the installation. Attendance averages from 300–400 for the dinner and hundreds participate in Parent University. April 2010 saw over 600 participants at Kid Fest, a MOMC event celebrating Military Child Appreciation.

Military Family Appreciation Month

November is Military Family Appreciation Month, when Fort Belvoir honors those families with a month-long celebration. MWR’s Army Community Service has events at the Community Center and hosts a free dinner with games, prizes, and entertainment. On average, 300–400 military Families participate in the events.

Supporting Military Families

Military Family Appreciation Dinner

Door Prize Time! Sponsors at Military Family Appreciation Night

Van Noy Library

MWR supports children’s love of books and the adventures they hold. To help grow this interest, Fort Belvoir’s Van Noy Library will celebrate National Library Week in April. Th e celebration of reading continues June through August with Van Noy Library’s Summer Reading Program when children are encouraged to track the amount of books read during the summer. At the end of the program children receive prizes based on the number of books they read. Last summer, a total of 3,480 books were read.

Aquatics and Pools

Fort Belvoir has four pools—three outdoor and one indoor—available for all MWR patrons. Pool Programs are held throughout the year and include Float and Movie Parties (about 6 per year) where Families can enjoy a current blockbuster movie from the comfort of their fl oating lounger.

Fort Belvoir Aquatics created a Swim, Run, Walk for Your Life Program, which is a cardio Fitness Incentive Program. Participants receive incentive awards based on achieving specifi c mileage goals.

Automotive Crafts

Fort Belvoir’s fi rst annual Show & Shine car show was a huge success with over 150 cars entered to win a variety of categories. If your target audience includes members of the auto industry then this sponsorship opportunity is hard to pass up. Opportunities include, but are not limited to, a banner to be hung at event or a sponsor presence at the event.

Bowling Center

Th e Bowling Center off ers many fun Family events throughout the year, such as their New Year’s Eve Cosmic Bowling and Fall Festival. In addition to events, the Bowling Center has over 700 league bowlers and hosts many tournaments for players of all ages.Advertising opportunities are also available at the Bowling Center.

Sponsorship Opportunities start at $500.00 per event and helps underwrite the cost of food/beverage, games/toys, entertainment and door prizes for participants.

Supporting Sports, Fitness and Wellness Programs

Physical fi tness is an intricate part of any military force—the Army is no exception and off ers its members a variety of programs to increase a Soldier’s well being. Sponsorship of Sports, Fitness and Wellness Programs off er you an opportunity to help maintain various MWR programs to support the physical fi tness of Soldiers, their Families and DoD civilians. All sponsorships include a sponsor banner to be hung at the event, inclusion of company logo on some promotional materials, and many off er a sponsor presence at the events. Advertising opportunities are also available at Graves Fitness Center, Specker Field House, Wells Field House and � e Body Shop.

Intramural Sports Programs

Off ers various Fort Belvoir units an opportunity to compete against each other in a variety of sports activities. Winning teams receive the coveted Commander’s Cup at the end of the season. Intramural Sports include: Flag Football, Table Tennis, Billiards, Basketball, Racquet-ball, Volleyball, Softball, Soccer, Cross Country, Tennis, Swimming, Bowling, Golf and Unit Formation Runs.

Varsity Sports

Fort Belvoir has three Varsity Sports teams: • Men’s Basketball • Women’s Basketball • Women’s Softball Participants must be active duty military and compete against other military installations.



Formation Run Awards Banners at Graves Fitness CenterCommander’s Cup Ceremony

Sponsorship of Community Recreation off ers you an opportunity to reach a targeted audi-ence of Soldiers and their Families. Many sponsorships include a sponsor banner to be hung at the event, inclusion of company logo on some promotional materials and a sponsor pres-ence at the events.

Better Opportunities for Single Soldiers (BOSS)

Supporting the overall quality of Single Soldiers’ lives, the BOSS program originated in 1989 to respond to the recreational needs of Single Soldiers ages 18–25 who make up 35% of the Army. BOSS encourages and assists Single Soldiers in identifying and planning for recreational and leisure activities. MWR develops events throughout the year to cater to their Single Soldier. In addition, a Single Soldiers Appreciation Day celebration is held annually.

Special Events

Pooch Plunge—we all know most dogs love the water and what better way to cool off than to take a dip in a full-size swimming pool! Th is one-day fall Family fun event is the ideal way to spend the afternoon with your furriest Family member. Th is event includes a doggy ice cream eating contest, best dressed and best trick competitions. Attendance averages 150 dogs and 400 people.

BUNCO—a dice game, a parlor game, a social event and just plain FUN! Th is extremely popular event is held two Tuesdays a month through the end of May. Prizes are awarded each night for most Bunco’s, most wins and most losses.

Family Fun Days—Fort Belvoir MWR also hosts quarterly family fun days. Each event is catered to the season and off ers Families a chance to relax and just enjoy spending time with each other in a safe and fun atmosphere. Past events have included Bounce and Splash, Fall Fest, Spring Fest and Phone Home for the Holidays.

Supporting Outdoor Recreation Programs



Sponsorship of Outdoor Recreation (ODR) Programs off ers you an opportunity to reach active duty military, DoD civilians, retirees and their Families. Sponsorships include a sponsor banner to be hung at the event, inclusion of company logo on some promotional materials and many off er a sponsor presence at the events.

Special ODR Programs

Programs include Family Fun Weekends where Families are invited to pitch their tents and camp overnight at Tomkins Basin, overlooking the Potomac River. Daytime features activites like fi shing, archery lessons, canoe and kayak usage and a scavenger hunt with prizes. Family Fun Weekends are held throughout the summer and fall.

Pampered pooches celebrate Doggie Days. Th is one-day event gives Families a time to recreate with their canine Family members. Th e event has fun pooch-friendly activities, informational vendors and human-friendly entertainment.

Fort Belvoir also provides other outdoor activities like canoe/kayaking lessons, fi shing lessons, archery lessons, hiking and a Geocaching Scavenger Hunt. Outdoor Recreation also hosts many adventures and outings throughout Virginia and the surrounding area. Advertising opportunities are also available at the Outdoor Recreation building.

Sponsorship Opportunities start at $500.00 per program or $1,500.00 for the calendar year and help underwrite the cost of supplies, food, beverages and giveaways!

Outdoor Recreation Building Doggie Days Archery Lessons

Fitness and Wellness

To continue providing fi tness and wellness to the Fort Belvoir community, MWR holds monthly fi tness classes, runs and fi tness events planned to stress the importance of a healthy lifestyle and well being to enhance the total Army community. Th is program ties directly to the Army’s mission to support Soldier readiness and retention.

During fall 2009, the fi rst ever Turkey Trot had over 240 participants and is scheduled to be held again in 2010. A similar event, Spring into SPRING, had 200 participants. Other sponsorship possibilities include: Aerobathon, Health Fair, Fitness Week, Tennis Mixer, Breast Cancer Awareness, as well as other developing programs.

Youth Sports Programs

Sponsorship of Child and Youth Sports and Fitness Programs off ers you an opportunity to reach children of active duty military and their Families. Youth Sports and Fitness targets children ages 3–18. All sponsorships include one sponsor banner to be hung at the event, inclusion of company logo on some promotional materials and many off er a sponsor presence at the events.

Youth Sports Programs include: Flag Football, Tackle Football, Basketball, Baseball, Softball, Soccer, Cheerleading, Tennis, Wrestling, Bowling, Golf, Track & Field.

Turkey Trot 2009 Enjoying the Aerobathon!Aerobathon in Specker Field House


Sponsorship Opportunities for our Sports & Fitness Packages are as follows: $500.00 for two events

$1,500.00 for the calendar year $1,500.00 for team sponsorship


Physical fi tness is an intricate part of any military force—the Army is no exception and off ers its members a variety of programs to increase a Soldier’s well being. Sponsorship of Sports, Fitness and Wellness Programs off er you an opportunity to help maintain various MWR programs to support the physical fi tness of Soldiers, their Families and DoD civilians. All sponsorships include a sponsor banner to be hung at the event, inclusion of company logo on some promotional materials, and many off er a sponsor presence at the events. Advertising opportunities are also available at Graves Fitness Center, Specker Field House, Wells Field House and � e Body Shop.

Intramural Sports Programs

Off ers various Fort Belvoir units an opportunity to compete against each other in a variety of sports activities. Winning teams receive the coveted Commander’s Cup at the end of the season. Intramural Sports include: Flag Football, Table Tennis, Billiards, Basketball, Racquet-ball, Volleyball, Softball, Soccer, Cross Country, Tennis, Swimming, Bowling, Golf and Unit Formation Runs.

Varsity Sports

Fort Belvoir has three Varsity Sports teams: • Men’s Basketball • Women’s Basketball • Women’s Softball Participants must be active duty military and compete against other military installations.



Formation Run Awards Banners at Graves Fitness CenterCommander’s Cup Ceremony

Sponsorship of Community Recreation off ers you an opportunity to reach a targeted audi-ence of Soldiers and their Families. Many sponsorships include a sponsor banner to be hung at the event, inclusion of company logo on some promotional materials and a sponsor pres-ence at the events.

Better Opportunities for Single Soldiers (BOSS)

Supporting the overall quality of Single Soldiers’ lives, the BOSS program originated in 1989 to respond to the recreational needs of Single Soldiers ages 18–25 who make up 35% of the Army. BOSS encourages and assists Single Soldiers in identifying and planning for recreational and leisure activities. MWR develops events throughout the year to cater to their Single Soldier. In addition, a Single Soldiers Appreciation Day celebration is held annually.

Special Events

Pooch Plunge—we all know most dogs love the water and what better way to cool off than to take a dip in a full-size swimming pool! Th is one-day fall Family fun event is the ideal way to spend the afternoon with your furriest Family member. Th is event includes a doggy ice cream eating contest, best dressed and best trick competitions. Attendance averages 150 dogs and 400 people.

BUNCO—a dice game, a parlor game, a social event and just plain FUN! Th is extremely popular event is held two Tuesdays a month through the end of May. Prizes are awarded each night for most Bunco’s, most wins and most losses.

Family Fun Days—Fort Belvoir MWR also hosts quarterly family fun days. Each event is catered to the season and off ers Families a chance to relax and just enjoy spending time with each other in a safe and fun atmosphere. Past events have included Bounce and Splash, Fall Fest, Spring Fest and Phone Home for the Holidays.



Month of the Military Child

April is the Month of the Military Child and Child Abuse Prevention Awareness Month. MWR provides a variety of activities to honor the military child and off ers education on Child Abuse Prevention. Activities—such as a free dinner, guest speakers and workshops for parents—take place throughout the installation. Attendance averages from 300–400 for the dinner and hundreds participate in Parent University. April 2010 saw over 600 participants at Kid Fest, a MOMC event celebrating Military Child Appreciation.

Military Family Appreciation Month

November is Military Family Appreciation Month, when Fort Belvoir honors those families with a month-long celebration. MWR’s Army Community Service has events at the Community Center and hosts a free dinner with games, prizes, and entertainment. On average, 300–400 military Families participate in the events.

Supporting Military Families

Military Family Appreciation Dinner

Door Prize Time! Sponsors at Military Family Appreciation Night

Van Noy Library

MWR supports children’s love of books and the adventures they hold. To help grow this interest, Fort Belvoir’s Van Noy Library will celebrate National Library Week in April. Th e celebration of reading continues June through August with Van Noy Library’s Summer Reading Program when children are encouraged to track the amount of books read during the summer. At the end of the program children receive prizes based on the number of books they read. Last summer, a total of 3,480 books were read.

Aquatics and Pools

Fort Belvoir has four pools—three outdoor and one indoor—available for all MWR patrons. Pool Programs are held throughout the year and include Float and Movie Parties (about 6 per year) where Families can enjoy a current blockbuster movie from the comfort of their fl oating lounger.

Fort Belvoir Aquatics created a Swim, Run, Walk for Your Life Program, which is a cardio Fitness Incentive Program. Participants receive incentive awards based on achieving specifi c mileage goals.

Automotive Crafts

Fort Belvoir’s fi rst annual Show & Shine car show was a huge success with over 150 cars entered to win a variety of categories. If your target audience includes members of the auto industry then this sponsorship opportunity is hard to pass up. Opportunities include, but are not limited to, a banner to be hung at event or a sponsor presence at the event.

Bowling Center

Th e Bowling Center off ers many fun Family events throughout the year, such as their New Year’s Eve Cosmic Bowling and Fall Festival. In addition to events, the Bowling Center has over 700 league bowlers and hosts many tournaments for players of all ages.Advertising opportunities are also available at the Bowling Center.

Sponsorship Opportunities start at $500.00 per event and helps underwrite the cost of food/beverage, games/toys, entertainment and door prizes for participants.

Supporting Army Community Service



Fort Belvoir Army Volunteer Corps (AVC)

Volunteers are Fort Belvoir’s unsung heroes. Most organizations rely heavily on volunteer participation. To thank them for their service an Army Volunteer Corps Installation Recognition Ceremony is held each spring. Th is luncheon often supports over 1,000 participants.

Fort Belvoir Army Family Team Building (AFTB)

AFTB contributes to the Army mission by educating and training the Army family to be self-suffi cient leaders within their communities. Courses are off ered throughout the year.

Fort Belvoir Army Family Action Plan (AFAP)

A process that lets Soldiers, Families, retirees and DoD civilians say what’s working, what isn’t and what they think will fi x it. It alerts Commanders and Army leaders to areas of concern that need their attention and it gives them the opportunity to quickly put plans into place to work towards resolving the issues. An annual forum, known as the AFAP Symposium, occurs annually for issues to be brought up in working groups and narrowed down to top issues to present to the Garrison Commander.

Sponsorship Opportunities start at $500.00 per activity and helps underwrite the cost for refreshments, awards, recognition & incentives and giveaways to participants.

AFTB Instructor Training Graduates ACS Family Readiness Fair Giveaway time at the ACS Birthday!

Special Program at the Pool Outdoor Movie Series Bounce & Splash - a Family Fun day!

All Sponsorship Opportunities for Community Recreation start at $500.00 per event and help underwrite the cost of food, games, activities, crafts and door prizes. Choose one event that makes sense for your company or sponsor multiple events throughout

the year. We can customize your sponsorship based on your needs.

Show and Shine EventLibrary Reading Awards



Opportunity, visibility and choice are yours when you sponsor events or programs at Fort Belvoir. You have...

• Direct access—to our hard-to-reach 45,957 community members.• Choice—you choose the program or community event(s) that best matches your promotional objectives.• More Choice—you choose how to best support your events with in-kind products, services, or cash for the program of your choice.• Opportunity—you can promote your business on Fort Belvoir via signage, print and electronic media prior to and during your sponsored event.• More Opportunity—you can conduct product sampling or on-site marketing research prior to and during your special event. • Visibility—some opportunities exist for industry category exclusivity for the program or event.

Demographics

2008Active duty military–4,558 Military Family members–5,845Civilians–19,031Retirees*–16,523TOTAL POPULATION–45,957**

2013Active duty military–10,967Military Family members–16,669Civilians–36,772Retirees*–16,523TOTAL POPULATION–80,931**

Current Demographics Projected Demographics

Fort Belvoir MWR

*Within 40 miles**Does not include military and civilian Family members living o� post

Freedom Fest

Every July 4th, Fort Belvoir hosts one of the largest fi reworks shows in Northern Virginia. Foot traffi c on the Parade Field for Freedom Fest averages around 4,000–5,000 people who enjoy live entertainment, food, games and, of course, the fi reworks display.

New Advertising Opportunity for 2010

Get even more exposure for your company! We will exclusively produce 5,000 pairs of special � reworks glasses* to be given out FREE to Freedom Fest attendees.

• One-color logo: $250.00• One-color “Bounce Back” coupon: $500.00

Sponsorship Opportunity begins at $500.00 and includes:• Your company logo on promotional posters• Banner at the Freedom Fest site• A booth at the event to hand out informational materials. Activities at table must relate to event, i.e. drawings, giveaways, games, entertainment for military Families and must be approved by MWR prior to the event.

*Example only—actual glasses may be slightly diff erent.

Freedom Fest–fun before the Fireworks! Sponsors at Freedom FestSponsors at Freedom Fest

Fort Belvoir MWR

By partnering with Fort Belvoir, not only are you giving your business high visibility to a large target audience, but also improving the mind and spirit of your local troops.

MWR Philosophy

Soldiers are entitled to the same quality of life as is aff orded the society they are pledged to defend. Keeping an Army ready to fi ght and win takes more than hard work and training. Soldiers need a balance of work and play. Th e MWR mission is to create and maintain “First Choice” MWR products and services for America’s Army, essential to a ready, self-reliant force.

Why Fort Belvoir?

Because we off er you direct access to a very diverse, fi nancially stable, educated, loyal target audience. And more importantly—one that’s growing rapidly!

Fort Belvoir is a unique military post with large numbers of DoD civilians, military students and a high retiree population, in addition to its active duty military. It also houses active duty families from all branches of the military.



Oktoberfest

Celebrated the fi rst weekend of October, Fort Belvoir’s Oktoberfest is one of the largest cel-ebrations in the DC area. Th is four-day festival features German food, music, a Volksmarch and carnival. Oktoberfest begins with the offi cial keg-tapping ceremony hosted by the Instal-lation Commander and a Commander from the German Army. “O’zapft is!” (“It’s tapped!” in the Austro-Bavarian language) is shouted and four-days of fun begins.

Oktoberfest is open to the public and sees up to 10,000 people per day. Some sponsorship opportunities include logo inclusion on Fort Belvoir’s web site, www.belvoirmwr.com, logo inclusion in advertisments sent to several local papers, as well as logo inclusion in a special Oktoberfest insert published in the Belvoir Eagle, which has a circulation rate of 19,000. Please see the Oktoberfest Sponsorship Levels Card for speci� c sponsorship opportunities.

Member/Guest Golf Tournament

When the Fort Belvoir Golf Club hosts its annual Member/Guest Golf Tournament in October, participants enjoy two full days of quality golf, food and entertainment. Th is year’s tournament is scheduled to take place on Friday, October 8th and Saturday, October 9th. Sponsorship opportunities include participation in the tournament. Please see the Member/Guest Sponsorship Levels Card for speci� c sponsorship opportunities.

Keg Tapping at Oktoberfest’s Opening Ceremony

Sponsors at OktoberfestEnjoying refreshments after gol� ng in the Member/Guest Golf Tournament.

2010 Community Sponsorship & Advertising Opportuni ties

Legal and Admin

� e US Army has de� ned speci� c guidelines regarding the selection of sponsors and the responsibilities of both the installation and the sponsors:

• Th is program authorizes the underwriting of MWR events via cash, goods or services, or a combination of all three in exchange for stipulated marketing, promotional and merchandising activities.

• All sponsors and/or co-sponsors will be competitively solicited and selected; individual contracts will be negotiated with each sponsor on a per-event basis.

• Disclaimers must be announced and/or posted on all printed materials stating that the Department of Defense does not offi cially endorse the sponsor’s name, products or services.

• Finally, we are required to notify you that the US Army commercial sponsorship isn’t: - A promise to award future business. - An offi cial endorsement of a product or service. - Th e solicitation of alcohol or tobacco companies. - Th e suppression of existing policies regarding the unsolicited.

Contact Information

Please contact us with any questions you may have. We look forward to working with you!

Robyn MartinCommercial Sponsorship and Advertising Coordinator5820 21st Street, Suite 109Fort Belvoir, VA 22060Phone: 703.805.4138Fax: 703.805.3987E-mail: [email protected]

Additional Information Fort BelvoirFamily and Morale, Welfare and Recreation

Advertising Opportunities&Commercial Sponsorship

Below you will � nd a simpli� ed price list for our Fort Belvoir sponsorship opportunities. For more details about each event, please reference the Sponsorship and Advertising Opportunities packet.

Events and Programs Starting Cost

• Sports and Fitness–Intramural Sports/Varsity Sports/Physical Fitness $500 for 2 events

• Sports and Fitness–Sponsor a Team $1,500

• Youth Sports–Basketball, Soccer, Baseball, Football, Softball $1,500/calendar year

• Outdoor Rec–Doggie Days/Family Fun Weekends/other programs $500 per event $1,500/calendar year

• Month of the Military Child (April)–Spaghetti Dinner/Family Fun Day $500

• Military Family Appreciation Month (November)–Dinner/Family Fun Day $500

• Army Volunteer Corps Luncheon–honors all installation volunteers $500

• Army Family Action Plan Symposium–held once a year $500

• Army Family Team Building–leadership classes for Soldiers and Family $500

• Community Recreation–Library Week/Car Show/Pool Parties/More $500 per event • Family Fun Weekends • Doggie Days • Van Noy Library’s Summer Reading Program • Swimming Pool Events and Programs • Bowling Center Events • Community Events–Various events throughout year $500 per event • Bunco • Show and Shine Car Show • Outdoor Movie Series • Better Opportunities for Single Soldiers (BOSS) • Pooch Plunge

• Fort Belvoir Signature Events • Freedom Fest–Fourth of July Celebration $500 • Oktoberfest–Four-day event, fi rst weekend in October see attached rate card • Member/Guest Golf Tournament–October 8-9, 2010 see attached rate card

Fort Belvoir 2010 Events and Programs

Fort Belvoir Family and Morale, Welfare and Recreation

• Munich Level: $4,000Th is level receives all benefi ts of Hofbräu and Bavarian levels plus: • Largest booth space* in highest traffi c area will be provided to sponsor during the 4-day event for use of display and promotional materials. Four tables and two benches will be provided by Fort Belvoir MWR.** • A total of 3 sponsor banners to be hung at Fest site. One at each entrance and one to be hung in the most prominent space inside the fest tent. Sponsor must provide banners, no larger than 3’x 5’. • Sponsor may provide a company logo (160 x 76 pixels) and link for the rotating digital banner on the Belvoir MWR web site from September 1–November 30, 2010 (value of $600). • Sponsor will receive FIVE wristbands for the carnival and EIGHT dinner/lunch tickets for the four days. • Sponsor logo to be placed on all printed materials. Munich Level Sponsor logos will be larger than the lower level sponsors.

• Bavarian Level: $3,000Th is level receives all benefi ts of Hofbräu level plus: • A larger booth space* will be provided to sponsor during the 4-day event for use of display and promotional materials. Two tables and one bench will be provided by Fort Belvoir MWR.** • Sponsor will receive TWO wristbands for the carnival and FOUR dinner/lunch tickets for the four days.

• Hofbräu Level: $1,500 • A booth space* will be provided to sponsor during the 4-day event for use of display and promotional materials. One table and one bench will be provided by Fort Belvoir MWR.** • One sponsor banner to be hung inside the fest tent. Sponsor must provide banner, no larger than 3’x5’. • Sponsor logo to be placed on all printed materials. • Sponsor will be listed as a sponsor in the Fort Belvoir Eagle, circulation 21,000. Sponsor will be recognized on the Fort Belvoir MWR fest web site, www.belvoirmwr.com, as a sponsor of Oktoberfest 2010. • Sponsor name and logo will be included on approximately 3,000 MWR Oktoberfest fl yers, and 100 Oktoberfest posters which are distributed around Fort Belvoir. Sponsor will also be recognized in the MWR Belvoir Buzz Publication, circulation 7,000. • Sponsor representatives are invited to attend the Opening Day VIP Ceremony hosted by the Fort Belvoir Garrison Commander. Sponsor will receive verbal recognition as a sponsor at the VIP ceremony.

Oktoberfest Sponsorship Levels


September 30–October 3, 2010

*Booth, banner space and location will be determined by level of sponsorship and at the discretion of MWR. **Sponsor is able to conduct drawings and other like promotions in order to gain potential customer data base; however, no sales can take place on Fort Belvoir property. All entry forms must include an opt out statement.

Past weekend activities for this event have included: A round of golf for each day of the tournament, continental breakfast Friday morning, cocktail bu� et and live evening entertainment Friday evening, breakfast bu� et Saturday morning, bu� et lunch/dinner and awards presentation Saturday afternoon, refreshments on course.

• Title Sponsor: $3,500Th is level receives all benefi ts of lower levels plus: • 2010 Fort Belvoir Golf Tournament named after sponsor. Sponsor name on all marketing materials regarding event. • Sponsor receives EIGHT passes for golf each day and invitation to all weekend activities at the Golf Club. • A booth* space at the event in a high visible area, where Sponsor can present promotional materials, information and/or giveaways. • Sponsor placard on all tournament golf carts. • Sponsor banner placed in most prominent position on gazebo at front entrance to Golf Club.

• Eagle Sponsor: $1,500Th is level receives all benefi ts of lower levels plus: • Sponsor receives SIX passes for golf each day and invitation to all weekend activities at the Golf Club. • Sponsor name and logo placed on T-signs at the 1st and 10th tees.

• Birdie Sponsor: $1,000Th is level receives all benefi ts of lower levels plus: • Sponsor receives FOUR passes for golf each day and invitation to all weekend activities at the Golf Club. • Sponsor name and logo placed on all promotional materials—including Golf Tournament program of events and on schedule of events � yer. Sponsor name and logo also placed on a moveable sponsor board—which will be displayed at all indoor activities at the Golf Club. • Sponsor banner placed on gazebo at front entrance to Golf Club. • Placard with sponsor name and logo placed at all skills challenge sites on golf course and at the entrance circle to the Golf Club.

• Par Sponsor: $500Th is level receives all benefi ts of lower levels plus: • Sponsor receives a TWOSOME pass for golf each day and invitation to all weekend activities at the Golf Club. • Sponsor name included on tournament page on www.belvoirmwr.com website.

• Hole Sponsor: $200 • Sponsor name and logo placed on Golf Tournament program of events. • Placard with Sponsor name and logo will be placed at the t-sign at one hole. • Sponsor recognized at awards ceremony and as a hole sponsor of the event.

Member/Guest Golf Tournament Sponsorship Levels


October 8–October 9, 2010

*Booth, banner space and location will be determined by level of sponsorship and at the discretion of MWR. Sponsor is able to conduct drawings and other like pro-motions in order to gain potential customer data base; however, no sales can take place on Fort Belvoir property. All entry forms must include an opt out statement.

� e Commercial Advertising Program on Fort Belvoir o� ers you the opportunity to advertise in our print publications, in our facilities or on our website.

Advertise in the Belvoir Buzz� e Belvoir Buzz is a quarterly publication, with a circulation of 7,000. � e Buzz is hand delivered to over 2,000 residences on Fort Belvoir every 3 months. It is also available at our facilities: Army Community Service (ACS), Better Opportunities for Single Soldiers (BOSS), Community Center, O� cer’s Club, Child, Youth and School Services (CYSS), Fitness Centers, Benyuard Indoor Pool, Arts and Crafts, Fort Belvoir Golf Club and the Van Noy Library.

Black and White Inside Pages Per Issue 1 YearFull Page 4 1/8 x 8 $1,200 $3,600Half Page 4 1/8 x 4 5/16 $800 $2,400

Cover Rates Per Issue 1 YearBack Cover (full color) $2,000 $6,000Inside Back Cover (full color) $1,400 $4,200Inside Front Cover (full color) $1,400 $4,200

Advertise on belvoirmwr.comFort Belvoir communities’ � rst stop to � nd out what’s happening on the installation! Advertise on the front page of the belvoirmwr.com website. Banners are sold for three month increments. You provide an electronic banner; no larger than 250 x 250 pixels. Click through option available to page of your choice. Rate: $200 per month

Advertise in our FacilitiesAdvertise with your company banner in one of our MWR facilities: Graves Fitness Center, � e Body Shop, Wells Field House, Specker Field House, Outdoor Recreation, the Bowling Center, or Benyuard Indoor Pool. Maximum banner size allowed is 3’ x 6’ (larger sizes will be charged an additional fee).Rate: $600 per quarter/per location

New for 2010Table Tents! � e Community Center is the information center for Fort Belvoir recreation resources. Ad-vertise your business on our table tents at Bozelli’s Deli located in the Community Center. Ad size is 4”x 6” with full color. Rate: $500 per quarter

3D Fireworks Glasses! Fort Belvoir MWR will be the exclusive provider of 3D glasses at our Freedom Fest celebration. We will be producing 5,000 pairs of the glasses to be given away free to our spectators. Place your logo on the glasses or buy a bounce-back coupon space. Contact the Commercial Sponsorship Coordinator for more information.Rates: $250 for logo placement $500 bounce-back coupon (only two spaces available, � rst-come, � rst-served basis)

Fort Belvoir 2010 Advertising Rates


fort belvoir mwr - sponsorship and advertising oppurtunities

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