EVERY BUSINESS IS UNDER PRESSURE

© Hitachi Data Systems Corporation 2016. All rights reserved.

NEW COMPETITION FROM DIGITAL DISRUPTORS

DISRUPTION IN THE HOSPITALITY BUSINESS

# of I.T. Staff >1,000 5

Market Cap $13B$23BMike Curtis

Airbnb VP EngNov 2013

$25B

?

Nov 2015

Why Digital? To Keep YOUR Business Relevant by…

Accelerate cost efficiency and time to market by

rethinking

OPERATIONS AND PROCESSES

PROCESS AUTOMATIONWORKFORCE MOBILITY

SUPPLY CHAIN EFFICIENCY

Increase loyalty and grow revenue by improving

MOBILE COMMERCEREAL-TIME INFORMATION

PERSONALIZED ENGAGEMENT

CUSTOMEREXPERIENCE

Unlock new revenue streams and reach new markets with

NEW BUSINESSMODELS

DATA-CENTRIC SERVICESGLOBAL EXPANSIONDIGITAL COMMERCE

© Hitachi Data Systems Corporation 2016. All rights reserved.4

GAP

WHAT HINDERS DIGITAL TRANSFORMATION?

Network

Storage

Server

Virtual Machine

Operating System

Database

Middleware

ApplicationI.T. PARADIGM

BUSINESS PARADIGM

DIGITAL TRANSFORMATIONRETHINK

OPERATIONS AND PROCESSESAccelerate cost efficiency and time to market

IMPROVE CUSTOMER EXPERIENCE

Increase loyalty and grow revenue

ADOPT NEW BUSINESS MODELS

Unlock new revenue streams and reach new

markets

DATAFOUNDATION TO ACCELERATE

DIGITAL TRANSFORMATION

© Hitachi Data Systems Corporation 2016. All rights reserved.

• Data Landscape evolution

Big Data Today and Tomorrow

HUMAN DRIVEN

EMAIL

WEB LOGS

DOCUMENTS

SOCIAL

BUSINESS DRIVEN

OLTP

I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA WITH MORE COMPLEX RELATIONSHIPS IN REAL TIME AT SCALE

1X 10X 100X

BIG DATA TODAY

BIG DATA TOMORROW

Prediction

Accelerate Your Digital Transformation With the Right Data Foundation

DATA SOURCES Structured Data Unstructured Data IoT Data

Mobile

101100101010010101010011010101001001100101

DATA MANAGEMENT

Abstract

Automate Accelerate

Access

Data Independence

DATA MOBILITY

Any Cloud Any App

Anywhere Any Use

Data Access

DATA ANALYTICS

Data Driven Insight

DATA GOVERNANCE

Data Control

© Hitachi Data Systems Corporation 2016. All rights reserved.8

Create Business Value With the Right Data Strategy

OUTCOMES

Structured

Apps Database

Unstructured

IoT

MachineData

Mobile

SaaS

SOURCES

Operational and Process

Customer Experience

New Business Models

Enterprise Data Strategy

DataManagement Data

GovernanceData

Mobility

MONETIZATION CAPABILITIES

AGILE I.T. ENVIRONMENT

Hitachi’s Agile IT Infrastructure

Converged, Hyper-Converged, Flash Accelerated, Virtualized

© Hitachi Data Systems Corporation 2016. All rights reserved.9

Unlock the Business Value in YOUR DataYO

UR

STRA

TEGY

YOU

R DA

TABR

IDGI

NG

THE

GAP

Big Data Analytics

Deep Data Exploration

Video, Image and Audio

Email and Documents

Transactional Data IT, Sensor andMachine LogsSocial Media

Data silos today: Difficult to correlate and analyze – hidden intelligence (“dark data”)

TX TX

NEED FOR BETTER INSIGHTS TO ACHIEVE BETTER OUTCOMES

Foster Innovation Through Data-Driven Insights

BUSINESS OUTCOMES

Better Fraud Detection

Faster Applications

New Services Development

DATA BLENDING AND

INTEGRATIONDATA

VISUALIZATION

© Hitachi Data Systems Corporation 2016. All rights reserved.

DATA ANALYTICS

18

DATA SOURCES

101100101010010101010011010101

DATA DRIVEN INSIGHTS

~ 5 M Decos

Data Lake

~ 10 M Registros/hora

Empresa proveedora de servicios de televisión por cable

3,5 M

LOG

CRM

~ Tiempo Real

Usar herramientas existentes

Sin esfuerzo de programación

Data Lake

CRM

3 minutos

PDILOG

Esfuerzo de programación=0

Data Analytics - Case

~ 15 M Registros(hora y media de medicion)

Resultado para el negocio:• Medicion Raiting On Line• Vision 360º de cada Cliente• Oferta Cutomizada de productos• Tendencias de consumos por grupo etario• Etc. Etc. Etc.

Herramientas Existentes

ARE YOUREADY TOGET STARTED?

© Hitachi Data Systems Corporation 2016. All rights reserved.41

Gracias.