Scandinavia’s most inspiring trade show for design, interior and home accessories has changed its name from Formland to UP/. UP/ as in UP/GRADE, COMINGUP/, UP/TIMISM and WHAT’SUP/. Join us from Saturday 2 to Tuesday 5 February 2013.

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Scandinavia’s most inspiring trade show for

design, interior and home accessories is now

called UP/. UP/ because the show is about

everything that’s ’up’ right now. Up here at

home. Up elsewhere. What will be up before

too long. And most importantly, it’s about the

knowledge and inspiration that pushes your

sales up.

At UP/2013 you can come in contact with

everyone who has the last word in pass-

ing judgement over your products – namely

the buyers. One new addition is a panel of

consumers who - together with retail experts

- will be active participants at the trade show

to help, comment, inspire and advise you.

The new UP/ considers your products all the

way. From your display to the retailers and

up onto the shelves, where they are met by

the consumers. Because it’s in customer

retail that your product is ultimately sold, the

show is organised like a department store:

with departments for the newest products for

the living room, bedroom, kitchen, children’s

room, etc.

We kick off with a grand PARTY’S UP/

after the first day of the trade show on

2 February, where we will party away

together to bid farewell to Formland and

welcome to UP/.

So mark the date in your calendar

– more information coming shortly!

SATURDAY 2/2 - TUESDAY 5/2, 2013

GROWUP/ The latest and

trendiest for the youngest

interiors furnishings

clothes toys

equipment

UP/FRONT Trend spot at UP/ 

Mads Arlien-Søborg has selected the latest and sharpest brands in all categories

UP/COMING: The best of new talent from the country’s design schools

LIVEITUP/ ETHNO MARKET

Interior design for living rooms with the following DNA

hippie hip Asia/Arabia/Africa/South

America/Eastern Europe home accessories

fair trade recycled

natural products

DINNER’SUP/ Here is where good

kitchenware and sublime cooking meet. Yummy…

gourmet food table top hardware aprons and other kitchen articles tea, coffee, chocolate handicrafts

LOOKUP/ Department for fashion, accessories and other life

essentials

clothing shoes

jewellery accessories

HANDSUP/ The best of the

best made by hand

art textiles ceramics

handicrafts leather

wood

LIVEITUP/ MODERN FUSION Interior design for living rooms with the following DNA

contemporary hip creative colourful

functional urban

LIVEITUP/ NORDIC ATELIER Interior design for

living rooms where the DNA says

vintage classic

luscious rustic the Hamptons

OPENUP/ The most

inspirational, for the outdoor home.

Plants, outdoor furniture, flowers, flower arrangements and

equipment to the

garden terrace balcony indoor garden

WHAT’SUP/: inspiration from the entire

world/stores/design/personalities

UP/TIMIZE: Expert help/advice/legal/retail/franchise

HELP’S/UP: service centre

UP/LOAD:

network café with books/films/magazines/surf/take

a break/relax

We hope that you will take part in the changes from the start and join us to create the new UP/. Therefore, we can offer a special rate at the spring show:

DKK 495 per sq mPlease note that this is a special net price (VAT not included), discount or bonus will not be granted.

The reduced rate is only valid if you also book a stand for UP/2013 Autumn at the same time. For the autumn show the price will be back at the usual rate DKK 795 per sq m.

From autumn we’re bringing in a new loyalty discount, where we reward your engagement throughout the time.

Interested? Signup@up.mch.dkFurther details: www.up.mch.dk

SIGNUP/

NEW TRADE SHOW / NEW RATE