forming an argument: logos ethos pathos

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Logos Logos Ethos Ethos Pathos Pathos

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LogosLogos

EthosEthos

PathosPathos

Who is Aristotle?Aristotle (384-322 BCE) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethics to physics, biology, psychology, politics, and rhetoric.

What is rhetoric?Rhetoric is the art of persuasion.

The goal of persuasion is to change others’ point of view or to move others to take action.

Logos = Logic

Ethos = Ethics, Image

Pathos = Emotions (Passion)

What is logos, ethos, and pathos?

Using logos, ethos, and pathos will help you to master the art of persuasion.

• Through language, you will be able to change the point of view of others!

• Through language, you will be able to motivate others to take action!

Logos, Ethos, Pathos

Logos: Logic To make the audience think about what is presented

to it Statistics, facts, authorities, etc… Very straightforward, and not “fluff”. It has a very

scientific, factual approach.

Logos

Ethos: Ethics To make the audience decide right or wrong about

what is being presented to it Political issues, national beliefs, religious issues,

etc… Typically has contrasting colors symbolizing the

difference between good and evil.

Ethos

Pathos: Emotion To make the audience feel something about what is

presented to it Children, animals, illness, memories, etc… “Tugs at your heart strings”

Pathos

Logos

Ethos

Pathos

ReviewLogos = logic

Logos is an argument based on facts, evidence and reason.

Using logos means appealing to the readers’ sense of what is logical.

ReviewEthos = Ethics / Image

Ethos is an argument based on character.

The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

ReviewPathos = argument

based on feelings

Using pathos means appealing to readers’ emotions and feelings.