formaty reklamowe facebook
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TRANSCRIPT
![Page 1: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/1.jpg)
![Page 2: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/2.jpg)
1 Facebook Story in Poland
2 Facebook Advertising Strategy – Targeted Reach
3 Driving Engagement & Connections
4 Facebook Pages
5 Summary
Agenda
![Page 3: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/3.jpg)
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![Page 4: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/4.jpg)
Active User Growth in Poland continues
Source: Facebook internal data, Dec 2009Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days.
Over 2.0m
![Page 5: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/5.jpg)
Facebook Today - Poland
Over 1.8 billion monthly page views
Over 10% penetration of the online population
Over 200k users access Facebook on mobile in Poland 74 Average number of friends on Facebook in Poland
Over 51% of users return to the site daily
Huge Growth and Engagement
31st Largest country across the globe
Over 78% of users come back to Facebook every week
![Page 6: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/6.jpg)
Facebook Polish Audience ProfileMainstream Audience
Source: Total Poland active audience, Facebook internal, data Jan 2010
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Our Ad Strategy From Targeted Reach to Driving Connections
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Beyond InteractiveAegis Media
OMD
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Targeted ReachDriving the User away from Facebook
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What Facebook Advertising isn’t
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No More BannersBanners phased out in Q1 2010
As of Q1 2010…
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Communication in media is shifting
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![Page 15: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/15.jpg)
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Standard Homepage Ad
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Video Homepage Ad
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Driving EngagementFacebook advertising is about Engagement and Connections
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Comment
Fan
Poll Event
Gift
Sampling
Engagement AdsEncourage users to interact & share your advertising
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Engagement Ad formatsEncourage users to interact & share your advertising
Fan Ad
Event Ad
Comment Ad
Gifting Ad
Polling Ad
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your brandEngagement Ad impression
engagement
organicimpression
connection
Social branding: distribution
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An efficient way to serve impressions to as many users (in your target) as possible
Logged-in users will see your ad up to five times (frequency cap)
Poland: x million daily users, x million impressions guaranteed
Reach block onthe home page
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Creating a Dialoguethrough FacebookPages
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Facebook PagesA unique dialogue between brand & audience
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Your Facebook Page allows you to develop deep relationship with consumers
Once you make a connection, you can message them whenever you want
Foster a two-way dialogue
An efficient way to reach and share information with your audience
BRANDBRAND
![Page 28: Formaty Reklamowe Facebook](https://reader034.vdocuments.mx/reader034/viewer/2022051609/546f9429af79595b488b4693/html5/thumbnails/28.jpg)
Use Wall to distribute to fans Newsfeeds Brands & fans can distribute text, photo & video
The Wall is the primary communication tool between
brand & user. Use advertising to actively drive your fanbase then Post content for them to
interact with
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advertising helps make connections publish messages
to your fans via your Page
encourage feedback and purchase
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Connections: Lasting marketing asset
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Custom Tabs deliver Rich media experienceHTML, Flash & Applications can be embedded into Tabs
Rich Media Tabs can be used to deliver a wide variety of
content, photo, video, promotional & competitions that
can be linked to directly from your Facebook Ads
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Facebook ‘Native’ AppsNative Apps generate significant organic impressions
Video App. core video
Favourite Pages App.
Creates links
Photo App. core images Events for
important
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Analytics by PostTrack impressions & interactions against each Post
Admins of Pages can track the impressions served in user’s News Feeds & Live Feeds combined with the engagement rate
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2010 Brand X Facebook Conversational Calendar
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relationships
InitiativeThemes, key
messages, major events/sponsorships
Purchase Intent
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Best in ClassLocal/Global pages achieving success
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Vodafone International variations
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(c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0