Retail Futures New rules – same old emotions

Darwin Insight Seminar

29/05/12

Understanding the retail context

Technology killed my shop!

Brand as showroom

Marketing and delivery merge

Faster routines – deeper relationships

Expert friends not experts

Better engagement

needed!

What makes people behave the way they do?

We are not thinking machines that feel - we are feeling machines that think

Daniel Kahneman

The brain likes an easy life

Behaviour changes attitudes not vice versa

We respond to feelings more than facts

Mapping our emotions

FaceTrace® - measuring emotions

We are emotional – and mostly happy - shoppers

®

Shopping makes us feel good

But along the way it can be an emotional rollercoaster

Making the emotional connections

Still to come

Mapping emotions online

New pilot research underway …..

Thank you