forget to remember- book ii: method

7/23/2019 Forget to Remember- Book II: Method

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CONTENTS

INTRODUCTION / 4

PROPOSAL / 6

GOALS / 8

RESEARCH / 13PRODUCTION / 24

POSTERING / 35

BRANDING / 43

CONCLUSION / 51

WORKS CONSULTED / 52


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THE WALKUP TO THE

MOUNTAIN TOTHE RUINS ISALSO PART OF

THE RUIN-FLORENCE M. HETZLER


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PROPOSAL

Abstract

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Context

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Audience Demographic

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WRITTEN IN SEPTEMBER, THIS PROPOSAL ILLUSTRATESTHE EARLY FOUNDATION OF THE PROJECT AS WELL AS THEPROGRESSION THE PROJECT UNDERWENT


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PROJECT GOALS

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HOW DOES COLLECTIVE MEMORY AFFECT CITYSCAPE?

DOES THE EFFORT OF RECALL AFFECT THE WAY WE REMEMBER?

HOW MUCH OF HERITAGE LIES IN THE IMAGINATION VERSUS IN RECORDED HISTORY?

WHAT IS THE RELATION BETWEEN PLACE AND MEMORY?

QUESTIONS

WHAT IS INVOLVED IN THE PROCESS OF A SOCIETY OR COMMUNITITY COLLECTIVELYFORGETTING SOMETHING/SOMEPLACE/SOMEONE? WHAT ARE THE IMPLICATIONSOF THIS?

HOW DOES A CITYS CONNECTION TO ITS PAST INFORM ITS FUTURE?

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TOPIC 1: MEMORY

Memory was the theme . I , I I ,

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HISTORY, MEMORY, FORGETTINGPAUL RICOEUR, 2004

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MEMORY & MIGRATIONEDITED BY JULIA CREE

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LA JETEA FILM BY CHRIS MARK

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TOPIC 2: RUINS & EPHEMERA

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IRRESISTABLE DECAY: RUINS RECLAIMEDEDITED BY MICHAEL S. ROTH, 1998

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THE RUINS OF MEMORYEUGENIO DONATO, 197

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CAUSALITY: RUIN TIMEFLORENCE M. HETZLER

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TOPIC 3: TORONTO & CITYSCAPE

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A GLIMPSE OF TORONTOS HISTORY: OPPORTUNITIES FOR THECOMMEMORATION OF LOST HISTORIC SITESTORONTO HISTORICAL ASSOCIATION, 2001

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THE CITY OF TORONTO 255 SPADINA ROAD

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TORONTO STAR: PAGESPAGESOFTHEPAST.CA

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PRODUCTION

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PROTOTYPES

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I HAD ALWAYS NOTICED THAT AFTER HEAVY RAIN FALL, CERTAIN FLYERS POSTED

IN MY NEIGHBORHOOD WOULD FADE FAR MORE QUICKLY THAN OTHERS.

SIGN VINYL LETTERS / INKJET / UNCOATED PAPER

Uncoatedpaperwastooporous,trappedtoomuchink

Vinylhadgoodadhesion,verylittlebleedingwhensprayedwithwater

ADHESIVE DURALAR LETTERS / INKJET / PHOTO PAPER

Anaccidentalprintonthereversesideofphotopaperyieldedbest

Strengthofadhesiveintheduralardidnotmeetthatofthesignvinyl

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SPRAY VARNISH & STENCIL

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FEBRUARY 12 FEBRUARY 14 FEBRUARY 15

he second prototype , - . I . T

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THE FINAL DESIGN OF THE POSTER WAS A PRODUCTOF EVERYTHING I HAD LEARNED THROUGH PREVIOUSEXPERIMENTATION

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BY-LAWS BUSINES

Recognizing and - . I I

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Business Improvement Ar BIA, I B I

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SECONDA

Especially after xBO., I I , I

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AFTER THE POSTEGETTING A SIGNI


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LOGOI WANTED TO ENSURE THE LOGO WOULD VISUALLY JUXTAPOSE THE IDEAS OF PASTAND PRESENT, OLD AND NEW.

I chose a Miso . I . I ,I Fairax Station

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PRIMARY MARK

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THE DRIPPING CIRCLE WASCREATED BY HAND USINGINK AND A BOTTLE CAP. THEDRIPPING TIES THE LOGO WITHTHE RUNNING INK OF THEPOSTERS.


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TYPOGRAPHY

MISOABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

MINION PROABCDEFGHIJKLMNOPQRSTUVWXYZqx 1234567890 !@#$%^&*()

MISO WAS RESERVED FOR HEADLINES. BOTH WEIGHTS, LIGHT & REGULAR, WERE USED.

MINION PRO WAS USED FOR BODY COPY WITHIN THE PUBLICATION.

COLOUR

he visual identity . H ,

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WEBSITE

he purpose of

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BETWEEN FEBRUARY AND MID-APRIL...

THERE WERE 367 UNIQUE VISITORS

THERE WERE 2660 TOTAL PAGE VIEWS

60% OF USERS ARRIVED VIA DIRECT URL(THE MAJORITY OF THESE WERE MOST LIKELY VIA THE POSTERS)

THE LOCATION THAT TRACKED THE MOST HITS WAS THE ODETTE HOUSE

WWW.FORGETTOREMEMBER.CA
http://www.forgettoremember.ca/http://www.forgettoremember.ca/


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WORKS CONSULTED


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B, H, A M. C E,.N Y: M L, 1944. P.

B, J. T M D M. C-: C UP, 2008. P.

C, J, A K. M M-: M A M S.: U , 2011. P.

D, E. T R M: A

F x A. MLN 93.4 (1978): 575-96. JSOR. W. .

D, M. H M A. N Y:G, 1961. P.

F, M. R M : I A /. O,1992. P.

F, S. F H M: A R M D H M A. E- M A J 3 (2008). W. .

G, A. C R I- F: A C D C. PL Sq J. D A G, 2011. W. .

G, F, R H. T I Witness:Trauma,MemoryandVisualCulture.London:W, 2007. P.

H, J, C M. C M, L J.L: A, 2009. P.

H, F M. C: R R.L 21.1 (1988): 51-55. W.

H, M A. D. A R. B M-

riteDuras,SachaVierny,TakahashiMichio,HenriColpi,J C, G D, G F, P. ,. C. P. S H E. P. E- R, E O, S D, P B,andBernardFresson.[ZenithInternationalFilmCorp.Presents],1959.DVD.

LaJetee;SansSoleil.NouveauxPictures,2003.DVD.

L, B. W C M R.S E L 1500-1900 42.4 (2002): 675-92. JSOR. W. .

L, A. A K/P C: M,M M. L: T & H,2007. P.

L, C. M A: C M, L

J S S. 2007. P.

WORKS CONSULTED

M, J. H H233.13 (2011). W.

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