forget everything you know about pens ... - parker pen … · forget everything you know about...
TRANSCRIPT
FORGET EVERYTHING YOU KNOW ABOUT PENS. PARKER SETS A REVOLUTION,
NOW.
City, date - An innovative new writing system from PARKER is set to revolutionise how we feel about writing.
PARKER aims to gain a new generation’s interest in fine writing by creating a new pen that is as beautiful to use as it
is to look at. The innovation consists of a cutting-edge refill tip and an engraved metallic hood – together they
constitute Parker 5TH Technology, the next generation in pens.
The Parker 5Th Technology
The Parker 5TH Technology – so named as it offers a genuine fifth way of writing, following decades of fine writing
being led by the fountain pen, ball point, roller ball and the mechanical pencil – was born out of extensive research
into consumers’ needs. This work revealed an expectation for a single pen that combines the value of a metallic
modern hood design, the superior experience of a soft writing feel and the convenience of a clean refill. Parker 5TH
Technology is the world’s first writing system that answers these needs.
The result of this ground-breaking innovation is an effortlessly smooth, smart gliding feeling that adjusts to your writing
style after just a few words. The innovation behind Parker 5TH Technology combines the ease and pleasure of writing with
a stylish, high-end design, creating the perfect on-the-go pen that can travel with you anywhere.
Dr Leighton DAVIES-SMITH, Vice-President of Global Research and Development says, “We spoke to our consumers to understand
the barriers to using fine writing pens. After considerable development work, we have created a new writing mode
to meet the demands of these discerning future users. We have invented an easy usage and flexible refill system
that interacts with a unique hood design - together they are the Parker 5TH Technology.”
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For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens
2
The Parker IngenuITy collecTIon
The new writing system from PARKER is not only a technological breakthrough, it is also a must-have example
of contemporary accessory design. The Parker Ingenuity Collection has been created for exclusive use with the Parker
5TH Technology; this collection of unparalleled style and elegance makes this writing system the ultimate accessory for
today’s stylish man and woman.
The Parker Ingenuity Collection, which comes in two sizes, bold large and elegant slim, draws design inspiration from
the latest premium trends. The daring mix of Metal and texturized soft-touch Rubber effect with ring detailing offers
a breakthrough pen design that references the latest trend in the prestigious watch industry. The subtle and feminine
iridescent Pearl Lacquer finish echoes themes from luxury jewellery this season. Whilst the sandblasted deep metallic
Pink Gold PVD* finish is inspired by the latest looks in high-end cosmetic trends. Other up-to-the-minute designs
in the collection include a bold and sleek Chrome PVD* finish as well as classic and timeless Black Lacquer.
Jean-Charles HITA, Global President of PARKER Brand says “PARKER has been changing people’s lives through its
innovations in the fine writing category for more than 120 years. Now we are doing it again. Combining style with
technology, PARKER offers a solution for those who have not yet entered the world of fine writing pens, but once tried,
they will definitely become fans forever!”
With the pioneering Parker 5TH Technology and modern, elegant Parker Ingenuity Collection, the world of fine pens
is about to change forever. The new generation won’t have to choose between ease and design – now they can have both.
Parker Ingenuity Collection and the Parker 5TH Technology are available at exclusive and prestigious locations.
List here your key pop-up & concept stress contacts (names/addresses/locations).
* PVD (Physical Vapor Deposition) is an ultra resistant coating process revealing underlying texture while providing color and luster. It is used
in top luxury or technology industries like the watch, the glasses or the phone industry.
For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens
3
PARKER 5TH TECHNOLOGY
WHAT IT IS:
The breakthrough Parker 5TH Technology features a flexible writing tip designed to interact with the engraved metallic
hood. This new innovation creates an unparalleled writing experience featuring an effortlessly smooth, smart gliding
feeling. The unique tip adjusts to your own writing style in just a few words producing pleasurable and beautiful
penmanship.
INNOVATION HIGHLIGHTS:
Smart glide tip rapidly adjusts to your personal writing style after writing just a few words
A simple, clean refill process
Ink is designed to produce an intense, clear rendering and prevent hand-smudging on the page
Parker 5TH refill design eliminates pressure, impact and temperature-induced ink leaks
Refill tip is designed to maximize cap-off time
Available in size Fine or Medium and Black or Blue ink
Parker 5TH Refill
*VAT included
Pricing information to be updated locally
Recommended Retail Price in €*
6,50 €
For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens
PARKER INGENUITYDARING COLLECTION - LARGE MODELS
WHAT IT IS:
The Parker Ingenuity Daring Collection – Large models draws design inspiration from the latest luxury trends. The daring
mix of Metal and texturized soft-touch Rubber effect offers a breakthrough pen design that references the prestigious
watch industry; meanwhile the sleek Chrome PVD* provides an up-to-the-minute trendy design.
PRODUCT FEATURES:
Metal and texturized soft-touch Rubber effect finish with ring detailing, offered in Black and Brown
with Chrome Trims
Texturized soft-touch Rubber effect in a full Back finish, offered with Chrome Trims
Sleek Chrome PVD* finish, offered with Chrome Trims
Features a slender engraved metallic hood
Emblematic PARKER arrow clip
Emblematic engraved ciselé pattern section and large metallic ring on the cap
Presented in its premium PARKER Gift box
Available in one new mode: Parker 5TH Technology
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Parker Ingenuity – Black Metal & Rubber CT, Large
Parker Ingenuity – Brown Metal & Rubber CT, Large
Parker Ingenuity – Black Rubber CT, Large
Parker Ingenuity – Chrome PVD* CT, Large
**VAT included
Recommended Retail Price in €**
160 €
160 €
160 €
160 €
*PVD (Physical Vapor Deposition) is an ultra resistant coating process revealing underlying texture while providing color and luster.
It is used in top luxury or technology industries like the watch, the glasses or the phone industry.
Pricing information to be updated locally
For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens
PARKER INGENUITYDARING COLLECTION - SLIM MODELS
WHAT IT IS:
The Parker Ingenuity Daring Collection – Slim models is available in texturized, soft-touch Rubber effect finishes for
a prestigious feeling and uncommon design. The subtle and feminine iridescent Pearl Lacquer finish echoes themes
from luxury jewellery this season. Whilst the sandblasted deep metallic Pink Gold PVD* finish is inspired by the latest
looks in high-end cosmetic trends.
PRODUCT FEATURES:
Texturized, soft-touch Rubber effect finish, offered in Black or Brown with Pink Gold PVD* Trims
Pearl Lacquer finish, offered with Pink Gold PVD* Trims
Sandblasted and chiseled Pink Gold PVD* finish, offered with Chrome Trims
Features a slender engraved metallic hood
Emblematic PARKER arrow clip
Elegant engraved section with PARKER design and logo
Presented in its premium PARKER Gift box
Available in one new mode: Parker 5TH Technology
Parker Ingenuity – Black Rubber PGT PVD*, Slim
Parker Ingenuity – Brown Rubber PGT PVD*, Slim
Parker Ingenuity – Pearl Lacquer PGT PVD*, Slim
Parker Ingenuity – Pink Gold PVD* CT, Slim
**VAT included
Recommended Retail Price in €**
160 €
160 €
160 €
160 €
*PVD (Physical Vapor Deposition) is an ultra resistant coating process revealing underlying texture while providing color and luster.
It is used in top luxury or technology industries like the watch, the glasses or the phone industry.
Pricing information to be updated locally
5
For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens
PARKER INGENUITYCLASSIC COLLECTION – LARGE MODELS
WHAT IT IS:
The Parker Ingenuity Classic Collection – Large models provides an elegant look with either Chrome or Gold Trims.
PRODUCT FEATURES:
Classic Black Lacquer finish, offered with Chrome or Gold Trims
Features a slender engraved metallic hood
Emblematic PARKER arrow clip
Emblematic engraved ciselé pattern section and large metallic ring on the cap
Presented in its premium PARKER Gift box
Available in one new mode: Parker 5TH Technology
Parker Ingenuity – Black Lacquer CT & GT, Large
*VAT included
Pricing information to be updated locally
Recommended Retail Price in €*
135 €
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For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens
PARKER INGENUITYCLASSIC COLLECTION – SLIM MODELS
WHAT IT IS:
The Parker Ingenuity Classic Collection – Slim models provides an elegant look with either Chrome or Gold Trims.
PRODUCT FEATURES:
Classic Black Lacquer finish, offered with Chrome or Gold Trims
Features a slender engraved metallic hood
Emblematic PARKER arrow clip
Elegant engraved section with PARKER design and logo
Presented in its premium PARKER Gift box
Available in one new mode: Parker 5TH Technology
Parker Ingenuity – Black Lacquer CT & GT, Slim
*VAT included
Pricing information to be updated locally
Recommended Retail Price in €*
135 €
7
For further information - Press contact: Name* Tel no., Fax no., e-mail address*
www.parkerpen.com - facebook.com/parkerpens