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FORGET EVERYTHING YOU KNOW ABOUT PENS. PARKER SETS A REVOLUTION, NOW. City, date - An innovative new writing system from PARKER is set to revolutionise how we feel about writing. PARKER aims to gain a new generation’s interest in fine writing by creating a new pen that is as beautiful to use as it is to look at. The innovation consists of a cutting-edge refill tip and an engraved metallic hood – together they constitute Parker 5 TH Technology, the next generation in pens. THE PARKER 5 TH TECHNOLOGY The Parker 5 TH Technology – so named as it offers a genuine fifth way of writing, following decades of fine writing being led by the fountain pen, ball point, roller ball and the mechanical pencil – was born out of extensive research into consumers’ needs. This work revealed an expectation for a single pen that combines the value of a metallic modern hood design, the superior experience of a soft writing feel and the convenience of a clean refill. Parker 5 TH Technology is the world’s first writing system that answers these needs. The result of this ground-breaking innovation is an effortlessly smooth, smart gliding feeling that adjusts to your writing style after just a few words. The innovation behind Parker 5 TH Technology combines the ease and pleasure of writing with a stylish, high-end design, creating the perfect on-the-go pen that can travel with you anywhere. Dr Leighton DAVIES-SMITH, Vice-President of Global Research and Development says, “We spoke to our consumers to understand the barriers to using fine writing pens. After considerable development work, we have created a new writing mode to meet the demands of these discerning future users. We have invented an easy usage and flexible refill system that interacts with a unique hood design - together they are the Parker 5 TH Technology.” 1 For further information - Press contact: Name* Tel no., Fax no., e-mail address* www.parkerpen.com - facebook.com/parkerpens

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FORGET EVERYTHING YOU KNOW ABOUT PENS. PARKER SETS A REVOLUTION,

NOW.

City, date - An innovative new writing system from PARKER is set to revolutionise how we feel about writing.

PARKER aims to gain a new generation’s interest in fine writing by creating a new pen that is as beautiful to use as it

is to look at. The innovation consists of a cutting-edge refill tip and an engraved metallic hood – together they

constitute Parker 5TH Technology, the next generation in pens.

The Parker 5Th Technology

The Parker 5TH Technology – so named as it offers a genuine fifth way of writing, following decades of fine writing

being led by the fountain pen, ball point, roller ball and the mechanical pencil – was born out of extensive research

into consumers’ needs. This work revealed an expectation for a single pen that combines the value of a metallic

modern hood design, the superior experience of a soft writing feel and the convenience of a clean refill. Parker 5TH

Technology is the world’s first writing system that answers these needs.

The result of this ground-breaking innovation is an effortlessly smooth, smart gliding feeling that adjusts to your writing

style after just a few words. The innovation behind Parker 5TH Technology combines the ease and pleasure of writing with

a stylish, high-end design, creating the perfect on-the-go pen that can travel with you anywhere.

Dr Leighton DAVIES-SMITH, Vice-President of Global Research and Development says, “We spoke to our consumers to understand

the barriers to using fine writing pens. After considerable development work, we have created a new writing mode

to meet the demands of these discerning future users. We have invented an easy usage and flexible refill system

that interacts with a unique hood design - together they are the Parker 5TH Technology.”

1

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens

2

The Parker IngenuITy collecTIon

The new writing system from PARKER is not only a technological breakthrough, it is also a must-have example

of contemporary accessory design. The Parker Ingenuity Collection has been created for exclusive use with the Parker

5TH Technology; this collection of unparalleled style and elegance makes this writing system the ultimate accessory for

today’s stylish man and woman.

The Parker Ingenuity Collection, which comes in two sizes, bold large and elegant slim, draws design inspiration from

the latest premium trends. The daring mix of Metal and texturized soft-touch Rubber effect with ring detailing offers

a breakthrough pen design that references the latest trend in the prestigious watch industry. The subtle and feminine

iridescent Pearl Lacquer finish echoes themes from luxury jewellery this season. Whilst the sandblasted deep metallic

Pink Gold PVD* finish is inspired by the latest looks in high-end cosmetic trends. Other up-to-the-minute designs

in the collection include a bold and sleek Chrome PVD* finish as well as classic and timeless Black Lacquer.

Jean-Charles HITA, Global President of PARKER Brand says “PARKER has been changing people’s lives through its

innovations in the fine writing category for more than 120 years. Now we are doing it again. Combining style with

technology, PARKER offers a solution for those who have not yet entered the world of fine writing pens, but once tried,

they will definitely become fans forever!”

With the pioneering Parker 5TH Technology and modern, elegant Parker Ingenuity Collection, the world of fine pens

is about to change forever. The new generation won’t have to choose between ease and design – now they can have both.

Parker Ingenuity Collection and the Parker 5TH Technology are available at exclusive and prestigious locations.

List here your key pop-up & concept stress contacts (names/addresses/locations).

* PVD (Physical Vapor Deposition) is an ultra resistant coating process revealing underlying texture while providing color and luster. It is used

in top luxury or technology industries like the watch, the glasses or the phone industry.

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens

3

PARKER 5TH TECHNOLOGY

WHAT IT IS:

The breakthrough Parker 5TH Technology features a flexible writing tip designed to interact with the engraved metallic

hood. This new innovation creates an unparalleled writing experience featuring an effortlessly smooth, smart gliding

feeling. The unique tip adjusts to your own writing style in just a few words producing pleasurable and beautiful

penmanship.

INNOVATION HIGHLIGHTS:

Smart glide tip rapidly adjusts to your personal writing style after writing just a few words

A simple, clean refill process

Ink is designed to produce an intense, clear rendering and prevent hand-smudging on the page

Parker 5TH refill design eliminates pressure, impact and temperature-induced ink leaks

Refill tip is designed to maximize cap-off time

Available in size Fine or Medium and Black or Blue ink

Parker 5TH Refill

*VAT included

Pricing information to be updated locally

Recommended Retail Price in €*

6,50 €

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens

PARKER INGENUITYDARING COLLECTION - LARGE MODELS

WHAT IT IS:

The Parker Ingenuity Daring Collection – Large models draws design inspiration from the latest luxury trends. The daring

mix of Metal and texturized soft-touch Rubber effect offers a breakthrough pen design that references the prestigious

watch industry; meanwhile the sleek Chrome PVD* provides an up-to-the-minute trendy design.

PRODUCT FEATURES:

Metal and texturized soft-touch Rubber effect finish with ring detailing, offered in Black and Brown

with Chrome Trims

Texturized soft-touch Rubber effect in a full Back finish, offered with Chrome Trims

Sleek Chrome PVD* finish, offered with Chrome Trims

Features a slender engraved metallic hood

Emblematic PARKER arrow clip

Emblematic engraved ciselé pattern section and large metallic ring on the cap

Presented in its premium PARKER Gift box

Available in one new mode: Parker 5TH Technology

4

Parker Ingenuity – Black Metal & Rubber CT, Large

Parker Ingenuity – Brown Metal & Rubber CT, Large

Parker Ingenuity – Black Rubber CT, Large

Parker Ingenuity – Chrome PVD* CT, Large

**VAT included

Recommended Retail Price in €**

160 €

160 €

160 €

160 €

*PVD (Physical Vapor Deposition) is an ultra resistant coating process revealing underlying texture while providing color and luster.

It is used in top luxury or technology industries like the watch, the glasses or the phone industry.

Pricing information to be updated locally

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens

PARKER INGENUITYDARING COLLECTION - SLIM MODELS

WHAT IT IS:

The Parker Ingenuity Daring Collection – Slim models is available in texturized, soft-touch Rubber effect finishes for

a prestigious feeling and uncommon design. The subtle and feminine iridescent Pearl Lacquer finish echoes themes

from luxury jewellery this season. Whilst the sandblasted deep metallic Pink Gold PVD* finish is inspired by the latest

looks in high-end cosmetic trends.

PRODUCT FEATURES:

Texturized, soft-touch Rubber effect finish, offered in Black or Brown with Pink Gold PVD* Trims

Pearl Lacquer finish, offered with Pink Gold PVD* Trims

Sandblasted and chiseled Pink Gold PVD* finish, offered with Chrome Trims

Features a slender engraved metallic hood

Emblematic PARKER arrow clip

Elegant engraved section with PARKER design and logo

Presented in its premium PARKER Gift box

Available in one new mode: Parker 5TH Technology

Parker Ingenuity – Black Rubber PGT PVD*, Slim

Parker Ingenuity – Brown Rubber PGT PVD*, Slim

Parker Ingenuity – Pearl Lacquer PGT PVD*, Slim

Parker Ingenuity – Pink Gold PVD* CT, Slim

**VAT included

Recommended Retail Price in €**

160 €

160 €

160 €

160 €

*PVD (Physical Vapor Deposition) is an ultra resistant coating process revealing underlying texture while providing color and luster.

It is used in top luxury or technology industries like the watch, the glasses or the phone industry.

Pricing information to be updated locally

5

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens

PARKER INGENUITYCLASSIC COLLECTION – LARGE MODELS

WHAT IT IS:

The Parker Ingenuity Classic Collection – Large models provides an elegant look with either Chrome or Gold Trims.

PRODUCT FEATURES:

Classic Black Lacquer finish, offered with Chrome or Gold Trims

Features a slender engraved metallic hood

Emblematic PARKER arrow clip

Emblematic engraved ciselé pattern section and large metallic ring on the cap

Presented in its premium PARKER Gift box

Available in one new mode: Parker 5TH Technology

Parker Ingenuity – Black Lacquer CT & GT, Large

*VAT included

Pricing information to be updated locally

Recommended Retail Price in €*

135 €

6

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens

PARKER INGENUITYCLASSIC COLLECTION – SLIM MODELS

WHAT IT IS:

The Parker Ingenuity Classic Collection – Slim models provides an elegant look with either Chrome or Gold Trims.

PRODUCT FEATURES:

Classic Black Lacquer finish, offered with Chrome or Gold Trims

Features a slender engraved metallic hood

Emblematic PARKER arrow clip

Elegant engraved section with PARKER design and logo

Presented in its premium PARKER Gift box

Available in one new mode: Parker 5TH Technology

Parker Ingenuity – Black Lacquer CT & GT, Slim

*VAT included

Pricing information to be updated locally

Recommended Retail Price in €*

135 €

7

For further information - Press contact: Name* Tel no., Fax no., e-mail address*

www.parkerpen.com - facebook.com/parkerpens