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How to Use

Mobile Rewards

To engage with the Forecourt Customer

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• Perfect correlation of mobile device & vehicle

• Improved data networks = improved data

• Creates the preferred medium for duel sector marketing in the 21st

century

Mobile & Transportation

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Rewards Defined

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Video Clip

Lecture Clip: Incentives Matter

http://www.youtube.com/watch?v=zgckEYUC-Tk

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Reach

Do you know where subscribers buy airtime?

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Response Rates

It takes 90 minutes for the average person

to respond to an email

It takes just 90 seconds for the average person

to respond to an SMS

@

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Response Rates

Which social media platforms are subscribers using?

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Preferred Channel

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Preferred Channel

Preferred method of receiving mobile coupons

according to US mobile phone owners

Sent via text message

Sent via email on mobileText to receive them

while at store

Find them using app

Scan QR code to receive

Get them to exchange for checking

in

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Preferred Channel

Billboards

Flyers

Posters

Radio

Magazine

Newspaper

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Viral

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Viral

• True = included in send to list

• Viral = not included in send to list

• Viral respondents completed surveys

more than true respondents (80% vs

73%)

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Profiling and Data Insights

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Value of Analytics

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Uses

Customer Lifecycle Stage

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Case Studies

Objective:

Training of Caltex forecourt attendants

Results:

• 85% of registered forecourt attendants consistently participated in the mobile training project.

• Training costs amounted to less than 1% of the traditional training cost per person.

• Chevron was able to train twice as many attendants throughout South Africa, including remote areas.

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Case Studies

Objective:

Connect with their core target market using the Mobile phone as the key medium

Results:

• Real-time reporting proved invaluable in monitoring responses to each campaign and the effect of

changes in text accompanying the communications – 1 of which unexpectedly doubled the response rate

• Contact had been made with 55 000 consumers in 38 days, using 9 campaigns

• The rate of people using their vouchers to enjoy a free coffee ranged from 5.8% to 13.7%.