© 2016 IBM Corporation

Forecasters of Feeling.Influencers of Behavior.

Bryson Koehler

Vice President & Distinguished Engineer, IBM

CIO & CTO, The Weather Company

For businesses and governments, actionable insights are a powerful tool.

The Weather Company, an IBM Business 2

When we don’t act…

The Weather Company believes we could all benefit from data-driven insights that predict future behavior.

The Weather Company, an IBM Business 4

100TB Daily - IoT & Weather Data

Over 530M Personal

Weather Station

reports each day

Over 9M webcam

uploads each day

Over 2M Crowd

Reports each month

Over 20M IoT

Barometric Pressure

Reports each day

We gather rich data from aircrafts in real time…

Onboard

computers

measure

turbulence

objectively

Onboard

computers

send a message

to ground when

turbulence

threshold exceeded

Data is assimilated

into forecasts of

flight route hazards

Flight routes

projected to fly

through “hazardous”

airspace are

identified

Alerts sent to planes

scheduled to fly

through that space

to re-plan their route

© 2016 IBM Corporation

7100TB a day, 800+ data sources and 345,000 API calls every second…

A data agnostic, 100% cloud-based platform for

Data Ingestion, Transformation, Storage,

Analytics, Insights, Triggering and Distribution.

Then, we

aggregate

151 forecast

model runs

To create forecasts on demand:

- 2.2B precise locations

- Updated every 15 minutes

Translating Weather Forecasts into Business Outcomes

Insurance:Hail Alerts

Precise, hyper-local forecasts

Hail detected in next 30 minutes

Actionable Alerts

52%of potential claim costs avoided

Retail:Weather-based Advertising

Precise, hour-by-hour data by location

Correlate weather & retail sales data to determine sales effect

Weather-triggered, geo-located ads

24%increase in sales YoY

Retail:Supply & Demand Planning

Historical data to calculate impact

Risk profiles by region/store to evaluate Wx impact

Foot traffic – real-time and future

10%reduction in out-of-stock frequency

Aviation:Turbulence Alerts

Real-time observations from the aircraft

Translate obs into predicted areas of flight risk

Reroute planes to avoid severe flight hazards

50%reduction in crew injuries & maintenance inspections

Aviation:Airport Congestion

Precise forecasts of weather and flight capacity by airport

Predict capacity imbalance, taxi time, & runway config 12 hours in advance

Make decisions to raise or lower aircraft fuel load

$4.3Mestimated annual savings

in fuel and flight time

Energy & Utilities:Load Forecasts

Short-term, high resolution accuracy

Translate forecast into prediction of electricity demand

Source generation of energy to meet demand vs. procuring at higher cost

$3Mreduction in operating costs

in the imbalance markets

Government:Emergency Management

15-day probabilistic forecasts

Understand impact –timing, location and significance

Better planning, positioning & logistical decisions

1 ½days of extra lead time

If we do this right…

www.weather.com/datafeeds

Come join the other 25,000 developers using Weather Data…

Thank You

@brysonkoehler