ford social media and safety - ghsa presentation
Post on 12-Sep-2014
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DESCRIPTION
Presentation to the Governors Highway Safety Association annual meeting on September 27, 2010 on how Ford uses social media, and for Ford's Driving Skills for Life program.TRANSCRIPT
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Scott MontyGlobal Digital Communications
@ScottMonty
Social Media & Safety @Ford
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We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?
Source: Edelman Trust Barometer, 2009
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Ninety percent of social media is just showing up.
It’s the other half that’s hard.
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“If you wish to persuade me, you must think my
thoughts, feel my feelings and speak my words.”
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fiestamovement.com
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Effective?
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Fiesta Movement stats:
750,000
7+ million
4 million
100,000
58%58%97%
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Explorer Reveal Stats:• 74MM – blogs• 11MM – Twitter• 3.3 MM – "Like" Impressions via Newsfeeds• 3.8 MM – Facebook Wall Post impressions• 300K – Video impressions• Total impressions – 92.4MM• #1 Trending Topic on Twitter; #2 in Google Trends for the day • 500,000-plus 2011 Explorer site visits versus daily average of
7,000 for 2010 Explorer • Hit 50,000 Facebook "likes" of the Ford Explorer by end of day
July 26 - added over 10,000 likes in a single day
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Ford Driving Skills for Life & Social Media
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