FORD INDIA

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Presenter :- GROUP 1

History & Background Founded by Henry Ford and incorporated

on June 16, 1903

Came to India in 1995 by forming joint venture with Mahindra & Mahindra

Now Ford India Pvt. Ltd. Is wholly owned subsidiary of the Ford Motor Company in India

At present Ford motors company manufactures automobiles under the name of Ford, Lincoln and Mercury

8th rank in fortune 500 list (biggest vehicle company in term of gross revenue)

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FORD AND FORDISM

Model T The first assembly line

Maruti Suzuki,48%

Hyundai Mot-ers,20%

Tata Moters15% General Moters

6%

Honda Siel Cars, 4%

Toyota

Kirloskar

0.6%

Hindustan Motors

0.5%

Mahindra Renaults

0.3%

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Ford India Performance

Registered 25000 sales booking in close to 100 days

Figo has had drive growth in all markets across India

Ford India recorded more then double the volume of 235% YoY in half year sales

2005-06 2006-07 2007-08 2008-09

Vehicle sold(in nos.)

28912 41835 36385 28741

Sales and other income (in d cr)

1807.66 2722.33 2488 2120

SWOT Analysis

STRENGTH

Experience of more than 100 years

Financial back-up

Grand entry of Figo in the Indian market

WEEKNESS

High maintenance of the cars

Low production capacity

Loss after loss in the initial eight years

OPPORTUNITY

Indian automobile market is growing

Consumer’s purchasing power is increasing

THREATS

Tough competition in the domestic market

Entry of new foreign players

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SIR HENRY FORD(1863-1947)

Founder

MICHAEL BONEHAMPresident and Managing

Director

NIGEL WARK Executive Director

KULJIT RANAVice President,

SANDIP SANYALExecutive Director 

Key Persons

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Business overview

Chennai based plant, manufacturing capacity of 150,000 unit per year

Product Portfolio

Ford Endeavour SUV segment

Ford Ikon C - segment Ford Figo B - segment

Ford Fiesta C - segment

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Mexico,Figo

Brazil,Figo & components

China,Components

Indonesia,Figo & Engines

South Africa,Figo & Components

Export and supplier base for cars and components

Back office hub ( FBSC )

Software development source ( FITSI )

New Business Initiatives

Technologies• Curve control• SyncAPP• EcoBoost

Quality Care

Mechanical training centers

Plans to train Indian racers to compete in Ford Rally Championship

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Current Challenges

Sustainability

Reluctance of Indian consumers to upgrade cars

More focus on sales volume in the C-Segment.

Wide product portfolio

Tough competition from foreign Brands

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THANK YOU