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MikeMikeHannayHannay

DirectorDirector

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Force 4 ServicesForce 4 ServicesForce 4 ServicesForce 4 Services

Website Advice, Planning & ConsultationWebsite Advice, Planning & Consultation

Domain Reg, Hosting & Email ServicesDomain Reg, Hosting & Email Services

Website Design, Creation & MaintenanceWebsite Design, Creation & Maintenance

Mobile Website CreationMobile Website Creation

eNewsletter Creation & ManagementeNewsletter Creation & Management

Search Engine OptimisationSearch Engine Optimisation

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Mobile / Smartphone TrendsMobile / Smartphone TrendsMobile / Smartphone TrendsMobile / Smartphone Trends

The number of The number of Smartphone owners Smartphone owners has reached has reached 72% in the UK72% in the UK, growing by 14 per cent in the last , growing by 14 per cent in the last 10 months. 10 months. **Mobile Marketing Magazine

Local Information Seekers: Local Information Seekers: 95%95% of Smartphone of Smartphone users have looked for users have looked for local informationlocal information, 88% of , 88% of these users take action within a day, indicating these users take action within a day, indicating these are immediate information needs, 77% these are immediate information needs, 77% have have contacted contacted a business, with a business, with 61% calling 61% calling and and 59% visiting 59% visiting the local business. the local business. * Google Smartphone Study

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Mobile / Smartphone TrendsMobile / Smartphone TrendsMobile / Smartphone TrendsMobile / Smartphone Trends

Over a third of all traffic Over a third of all traffic is now on a handheld is now on a handheld mobile or tablet device. mobile or tablet device. * www.intelligentpositioning.com

76%76% of the UK's highest spending of the UK's highest spending retail advertisersretail advertisers now have a mobile site. now have a mobile site. * Google March 2014

““In the UK, people are increasingly using their In the UK, people are increasingly using their Smartphones for researching products, locating Smartphones for researching products, locating

stores and making purchases. stores and making purchases. That’s why it is now essential for businesses to That’s why it is now essential for businesses to

ensure their sites are mobile-ready.”ensure their sites are mobile-ready.” Ian Carrington, Director of Performance Solutions & Innovation at Ian Carrington, Director of Performance Solutions & Innovation at

GoogleGoogle

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Mobile / Smartphone TrendsMobile / Smartphone TrendsMobile / Smartphone TrendsMobile / Smartphone Trends

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A full desktop version

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The Smartphone Experience!

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Mobile Site Benefits

Visitors looking for Local Visitors looking for Local Websites are looking for key Websites are looking for key information such as:information such as:

-Services OfferedServices Offered-Business HoursBusiness Hours-Your Location Your Location (with “nearest location” functionality)

-Contact DetailsContact Details

Simplify their experience and Simplify their experience and offer them:offer them:

-Single ‘Click to Call’ buttonsSingle ‘Click to Call’ buttons-Single Click Mobile MapsSingle Click Mobile Maps

Don’t loose prospective customers – they don’t want to pinch and slide the screen to view your content. Let us create a simplified, user friendly site which works for all Smartphone users.

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Example StatisticsExample StatisticsFor a Mobile SiteFor a Mobile Site

Example StatisticsExample StatisticsFor a Mobile SiteFor a Mobile Site

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eNewsletter ServiceeNewsletter Service

Create Initial DesignCreate Initial Design Receive Content, Personalise Receive Content, Personalise

& Create Initial Version& Create Initial Version Test (Spam & Email Clients)Test (Spam & Email Clients) Draft to client for sign-offDraft to client for sign-off Send out campaignSend out campaign Monitor ResultsMonitor Results Send Performance ReportSend Performance Report

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One Source of Emails: Website Forms

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Email Newsletter Links

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Email Mailing Statistics

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Email Opening Statistics

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Email Bounce Statistics

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Email Unsubscribes

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Check for and avoid spam (complaints / server blocking)

Subject Lines (Relevant, Intriguing, Succinct)

Message

• Professional, Credible, Reinforce Brand, Useful / Valuable

Permission Based Email

• Recipients know about / want / expect the email

Unsubscribe link

Monitor Performance Statistics and build on success

Tips for Email SuccessTips for Email SuccessTips for Email SuccessTips for Email Success

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Mike HannayMike HannayDirectorDirector

01934 830679www.force4computing.co.uk

Web Design…

Hosting…

SEO…

eNewsletters…

& Email Services