for retail and consumer goods promotion coordination tool ... trade promo management.pdf · trade...
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HandshakePromotion Coordination Tool for Retail and Consumer Goods
This presentation and its contents are proprietary to Insolar. Provided information may be disclosed, reproduced, distributed and otherwise used only under a written permission by Insolar. No implied licenses are intended.Copyright © 2019 Insolar. All rights reserved.
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Promo management today is a high-friction manual process
ERP
CRM
Warehouse Management
Retail Execution
Automated internal management systems
TP calendar
CPGs
BLACK BOXof manual interaction
TP calendar
TPM/TPO
ERP
Warehouse Management
CRM
Automated internal management systems
Retailers
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As a result, promo performance and P&L suffer
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Lack of a single source of truth Unapproved events
Manual data gathering
■ 20% of trade promo events are not approved in the system before the event starts
■ 30% of available time is spent following up on unapproved events
■ Using emails/excel for workflow reduces transparency and hampers effective follow-ups
■ Proof of Performance data from external 3rd parties
■ Bill of landing and shipping details from warehouses
■ Spreadsheets with order and shipment data
■ Up to 40% of contracts are incorrect or out-of-date when retailer starts making reductions
■ Costly delays and failures with emails and data exchange
■ Lack of common information base used by parties’ legal departments
■ 3 months needed to reconcile affects trade promo cycle
■ Fragmented, unstructured, distributed trade promotion data
■ Many manual steps: review by analysts, reconciling against contract, proof of performance data to make judgment
Manual claim validation
Source: Forrester, Promotion Optimization Institute, IBM
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All campaignproperties can be approved separately
KAM and Buyer can see the same campaigns
All negotiation details are recorded in a secured manner
Introducing Handshake promo coordination toolAll details can be recorded as a smart contract and tracked automatically
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With Handshake, CPGs and Retailers can manage their promo activities seamlessly
Retail Execution
ERP
CRM
Warehouse Management
Automated internal management systems
TP calendar
CPGs
TP calendar
TPM/TPO
ERP
CRM
Warehouse Management
Automated internal management systems
Trade Promo Handshake Data
✓ Single blockchain-based trusted calendar records
✓ Stakeholder consensus on approved event plans
✓ Hybrid Data Governance - Retailer and CPG see their relations only
Retailers
✔ ✔ ✔✔
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Handshake feature set
▪ KAM-Buyer interaction system
▪ Convenient way to capture negotiation and approvals
▪ Keep using current Planning and Analytics tools
▪ Will be integrated with internal and external systems
▪ Will be extended to Field Sales, POS, Marketing interaction
▪ Cloud-based or on-premise hosting
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Handshake creates tangible win-win for both CPGs and Retailers
Benefits for CPGs
✓ Trade promo transparency
✓ Manual process automation
✓ Improved ROI
✓ Reduced loss from inefficient trade promos
Benefits for Retailers
✓ OPEX optimisation
✓ More promos
✓ Retailer proactively prevents conflicting promos
✓ More transparency in terms of free promo slots
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By strengthening control over the trade promo cycle CPGs and Retailers can create up to 15% upside — through improved trade promotion efficiency
And addresses key challenges faced by most CPGs and Retailers in trade promo
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of trade promo spending has negative ROI
of CPG companies are dissatisfied with trade promo capabilities
of organizations still rely on spreadsheets and emails
Source: Forrester, Promotion Optimization Institute, Booz & Company
33%85%90%
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Insolar is a fully committed technology partner with Retail and Consumer Goods expertise
One of the largest blockchain teams
Team’s Consumer Retail expertise
Technology experience
70employees
35developers
10researchers
5product
20other
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Peter FedchenkovFounderEmail: [email protected]: pfedchenkov
Let’s discuss how Insolar Handshake can improve your promo activitiesDrop us a note to [email protected] or visit insolar.io