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Leaders. for Newsroom. @ stevebuttry Gazette Communications Mid-America Press Institute Feb. 13, 2010 # mpichange. Resources to help journo tweeps. “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com “Breaking news” and “ Twitter”categories on my blog - PowerPoint PPT PresentationTRANSCRIPT
for Newsroom
@stevebuttryGazette Communications
Mid-America Press InstituteFeb. 13, 2010#mpichange
Leaders
Resources to help journo tweeps
• “Twitter tips for journalists” on my blog: stevebuttry.wordpress.com
• “Breaking news” and “Twitter”categories on my blog
• These slides (and other Twitter slideshows) at slideshare.net/stevebuttry
• #mpichange
What’s your social media strategy?
Why should you use Twitter?
Let’s ask the tweeps
Why should you use Twitter?
It improves your journalism It connects you with the community It changes your newsroom culture You can use it quickly It shows that you are learning and
changing, too
How Twitter helps journalists
Quickly locate eyewitnesses & participants in breaking news
Connect with sources, journalists Monitor community discussion, get
story ideas Promote content Write tight (no lead longer than a
tweet)
How do I get started?1. Open account2. Be sure to fill in bio, location, picture3. Decide how to use phone4. Start Twittering5. Follow some people
Twitter terminology Tweet, an update (noun or verb), up to
140 characters Tweeps, your followers Retweet (RT), to pass on a link or
thought (can be quote, paraphrase, starting point)
Tweetup, a physical gathering of tweeps
An editor to follow
An editor to follow
Mid-Am newsroom leaders@carolynwashburn (DM Register)@kgreenbaum (Waterloo Courier)@dennisedit (Lawrence Journal-World)@JoeHight (Oklahoman)@SCJMitchP (Sioux City Journal)@amestribeditor (Alexandra Hayne)@henryhoward (Lafayette Journal &
Courier)@DaleAlison (Burlington Hawk Eye)
What should I tweet about? Link to a new blog post, story, video,
photo Retweet (with a comment) a link from a
colleague Reply to someone from your
community Tweet an unfolding story Tweet something insightful or funny
Linking with Twitter Use compressed links: bit.ly, tinyurl.com,
is.gd, tr.im, etc. Write a headline or a comment; give
tweeps a reason to click Credit (RT or via) Use Publish2
People to follow
• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to
see whether you should follow back• When you follow someone, check whom
they follow• Tweeps mentioned in interesting tweets
Tips from Nancy Newhoff
• “Short quick sentences and get it sent. The whole idea is to be an instantaneous as possible.”
• “Hit send and then start typing right away again.”
• “It teaches you to paraphrase in a tight way. Tweeting is great for tight writing.”
Quakes show Twitter’s value• Indonesia• Twitter HQ• Lists• Location search• Term or hashtag search
Great crowdsourcing tool
Great crowdsourcing tool
Great crowdsourcing tool
Examples from one day in Iowa Click trends Search hashtag #iagaymarriage @tdorman from Supreme Court, press
conference @DM_in_the_PM from rally @dianeheldt from court
Twitter’s value in breaking newsnot happening in Iran, Haiti
Emergency landing DC Metro crash @jkrums on Hudson emergency landing @2drinksbehind on Denver plane crash Fargo flooding
Twitter twists Tweetbeep & Tweetscan Interface w/other social media Publish2 TweetDeck, Tweetie, etc. Twitpic Lists, favorites, retweets
Ways to use Twitter Follow people on the beat (put their
feeds on beatblog) Crowdsource (“Does anyone know
anything about …?”) Story ideas (ask, monitor chat) Connect with eyewitnesses Drive traffic to blog posts, stories
Ethical considerations
• How do you identify yourself?• Separate personal and professional
Twitter feeds?• How do you verify?• What language is acceptable (WTF)?• What, if any, opinions are OK?
Let’s check advice from the tweeps
Wrapping up
• These slides at slideshare.net/stevebuttry• Follow me on Twitter: @stevebuttry• Twitter tips, time management tips, links
to journalists & helpful resources on Twitter on my blog: stevebuttry.wordpress.com
• Make Twitter part of social media strategy
Final advice
From @mathewi (GigaOm):Don’t answer, “What are you doing?” Answer, “What am I thinking?”
And from @stevebuttry:“What do I want to know?”