FOR IMMEDIATE RELEASE 29 March 2016

MTN BACKS CAMEROON CAMPUS CAREER DAY Telecommunications giant MTN is the latest sponsor of the Cameroon Career Day. A joint brainchild of Better Breed Cameroon in conjunction with Cameroonian institutions of learning and starting with the University of Buea, the event, which aims to smooth the transition between school and the world of work, is a first of its kind. “Our aim is facilitate students’ transition from school to work by offering professional and practical career orientation from employers, career counsellors and young professionals,” explained Better Breed Founder, Monique Kwachou. Due to take place on Friday 1

st April 2016, the Cameroon (Campus) Career Day will present students and

recent graduates with the opportunity to interact with employers, career counsellors and young professionals. Cameroon Career Day will also showcase the work of young entrepreneurs. “Students and recent graduates who have created startups need a space where they present their ideas and products to potential customers and investors. It is very important that these future leaders make the right connections,” said Kwachou. MTN remains at the forefront of championing forward thinking projects that benefit Cameroonian youth through Entrepreneur-focused programmes like the MTN Innovation Challenge which saw 3 Cameroonian innovators winning 1 million CFA each towards the development of their applications and MTN's Y’ello Care annual employee volunteer programme won by MTN Cameroon staff. The programme invests in community projects, as recognition of the outstanding and selfless work of its employees. This year, MTN Cameroon employees received 100,000 dollars which constructed eight classrooms and a dormitory at two schools for visually impaired learners. The team also constructed and equipped three libraries in centres for the disabled. These activities are estimated to have impacted more than 4500 beneficiaries.

MTN Cameroon employees also raised more than $18 000 towards the project activities.

“The strength of every winning organisation is its employees, and that is our strength at MTN Cameroon. Winning the 21 Days trophy is a truly humbling experience, and proof of the selflessness and Can-Do spirit of our staff who tirelessly commit to better the livelihood of communities every year,” MTN Cameroon CEO, Philisiwe Sibiya said.

The Cameroon Career Day event has generated a buzz on social media, and attracted interest from various Cameroonian businesses and professionals at home and in the diaspora including US based speaker, author and educator, Dr Nicoline Ambe of Nicoline Ambe International.

Student entrepreneurs who attend this event will be automatically entered into Project GOLA - a competition launched by Kinnaka’s Blog- and two enterprising students stand a chance to win 500 USD each. In addition, other types of funding, mentoring and business tools will be available for the most forward-thinking young people. with beauty treat tickets provided courtesy of at Buea’s luxurious Belle & Glam salon and spa. Interested student-entrepreneurs are required to email an expression of interest to Better Breed Cameroon at betterbreed@gmail.com no later than Thursday 31st March 2016. Mails must contain the following information:

the name(s) of business owner(s)

the company name

a mission statement of said enterprise

achievements thus far and

contact information.

NOTE TO EDITORS Better Breed Cameroon is an apolitical, non-profit youth focused organisation which aims to develop responsible citizens and leaders. For sponsorship, media enquiries and images: Email: betterbreed@gmail.com Facebook: facebook.com/betterbreedcameroon Twitter: @betterbreedCMR Register at: bit.ly/CameroonCareerDay Event hashtag: #CameroonCareerDay Visit: https://betterbreedcameroon.wordpress.com/about/