FOR 36 YEARS, Highway Radio has been broadcasting the VIBE of Las Vegas and Laughlin, reaching the largest single market of tourists heading to Southern Nevada. Highway Radio is a network of strategically placed radio towers that create complete, continuous coverage over 40,000 square miles of the Mojave Desert and the Southern Nevada pipelines—Interstate 15, U.S. Hwy 93/95 and Interstate 40—allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. With 400,000 watts of power to insure high-quality reception throughout the desert and in the local Las Vegas Marketplace, advertisers can have an intimate conversation with tourists over the four- to six-hour period they are en route to Las Vegas and Laughlin. Highway Radio is without peer as the only broadcaster serving this massive influx of travelers, with up-to-the-minute traffic, weather and Las Vegas and Laughlin information, day and night.

ABOUT US

QUICK FACTS• 3.5 million listeners reached per month on the Highway

• Live Traffic and Weather twice and hour

• Live Remote Broadcasts with the Highway Van that include giveaways. Promotional campaigns that utilize all mediums of radio, print and digital

• Bart Torre’s Daily Entertainment Reports on Highway Vibe, The View of Vegas and The Look at Laughlin

• Expanded Las Vegas Connection Radio Show from 7pm – 10pm every Friday night with Bart Torres. Listen for Celebrity Interviews, Inside Tips, Giveaways and Up to Date Entertainment Information for Las Vegas• Morning Show programming on all three formats

• Highway Vibe – The Morning Vibe with Booker and Jamie• Highway Country – Tony & Kris in the Morning

• The DRIVE – Jeremy James in the Morning• Live Announcers on all three formats

• Lowest cost of acquisition compared to competitive advertising mediums serving Southern Nevada tourist destinations

• Daily Highway Country Entertainment Report, The Las Vegas Country Show Report with Nikki Garret • Daily Entertainment Reports on the DRIVE, Vegas Rocks and So Cal Rocks with Jeremy James

• Daily Music News Report on the DRIVE with Sasha Stagg

DEMOGRAPHICS Age: 25-49Split Male/FemaleIncome: 72% >$75,00071% homeowners

COVERAGE40,000 sq mi of the Mojave Desert1,000 mi of I-15, 1-40, I-95, I-93 and other feeder routesApproximately 50 million travelers annually500,000 residents of the Mojave Desert and the Tri-State area

highwayvibe.fm

DEMOGRAPHICS Age: 25-54Female, 60%; Male 40%

COVERAGEI-15 Victorville to Nevada state line1-40 Victorville to LudlowLocal residents of the Mojave Desert

highwaycountry.fm

DEMOGRAPHICS Age: 25-4470% Male; 30% FemaleActive lifestyleFrequent Las Vegas visitor

COVERAGEI-15 Victorville to Nevada state lineI-40 Barstow to Needles

highwayrock.fm

The Highway Vibe has a “HOT AC” Format with a unique mix of contemporary music and information to keep the Las Vegas and Laughlin Visitor entertained and up to date! 9899 FM – The HIGHWAY VIBE. Your favorite HIts, Traffic, Weather and Everything VEGAS and Laughlin.

Highway Country is a mainstream station playing today’s hot new country and all-time favorites from Garth Brooks to Miranda Lambert to Eric Church.

The DRIVE is an “Active Rock” station playing today’s favorite artists mixed with the monster hits of the past, all with a “Highway” rock mix.

Highway Radio is accessible anytime, anywhere.From up-to-the-minute traffic and weather reports to weekly entertainment reports and live broadcast streams, our suite of websites and social media pages keep Las Vegas visitors and locals up to date with what’s happening on The Highway.

OUR IMPACT[coverage]

[highwayradio.com]

@highwayvibe @HWYCountry @thehighwaydrive @bart_torres @johnthevanguy @highwaysean @LVMorningVibe @TonyandKris @jeremyjamesrock @BookerVegasVibe @sashastaggs @VegasHeidi

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HighwayVibe HighwayCountry HighwayRock

highwayvibe.fm • highwaycountry.fm • highwayrock.fm

96% of all visitors from SouthernCalifornia drive to Las Vegas.

Highway Radio and What’s Onreach more than 3 1/2 millionVegas visitors long before they

arrive in Las Vegas througha combination of broadcastand magazine distribution

strategically placed along theI-15 corridor—wherever the

inbound Vegas visitor makes apit stop. Think of us as an in-flightmagazine for the driving market.

[reach]

[contact us]101 Convention Center, Suite P1001 • Las Vegas, Nevada 89109

main: (702) 684-5800www.highwayradio.com • info@highwayradio.com