football transfer review 2012 by prime time sport eng

1

Barcelona- Spain,

September 13th 20119-

2

1. Technical sheet

2. European football finances

3. Summer transfers window 2011/12

4. Squads review La Liga

5. Barça vs Real Madrid

6. Conclusions

7. Annexes:

Tables

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Football Transfer Review 2012

3

About Football Transfer Review

Content

Mission

Football Transfer Review by Prime Time Sport provides

relevant data and insightful and independent analysis on the

variables that influence squad designs and player transfers at

main European Clubs, with special focus on Spanish La Liga

• 2 releases published every year, related to Summer and

Winter transfer windows

• Combines content produced by Prime Time Sport and

content from other relevant football industry studies

• The objective is to combine the available data in a way that

helps to come-up with insightful analysis, rather than the

publication of the information itself

• Addressed to both football industry professionals and those

that follow it with special interest

4

Technical sheet

Team

Specifications

• Data included refer to main division of Spanish La Liga and the other top 4 European

leagues (English Premier League, Italian Serie A, German Bundesliga and French Ligue 1)

• Transfer figures include guaranteed amounts only

• It includes player transfers that took place until August 31st 2011

• Player loans with purchase obligation are accounted as a transfer at the time of effective

player exit (examples: Ibrahimovic to AC Milan in 2010/11; Pedro León to Getafe in

2011/12)

• Fabregas transfer to FC Barcelona has been valued at 34mio€, which is the amount that

Arsenal will effectively cash-in. FC Barcelona has announced 5mio€ savings on player

salary

• Transfer figures are gross of agent fees or revenue share with other stakeholders

• It is considered that teams where players are landing have paid for transfer fees,

irregardless of the participation of other investors

• Transfer fees paid on managers have not been taken into consideration (Villas Boas to

Chelsea)

• Squads review includes only players registered as first team members

• Sign-up means new player arrivals (not total number of registered players) and Exit means

players leaving a team (even if on loan)

• Director: Bruno Batlle

• Analyst: Aleix Piqué

• Collaborates: ESADE Business School

5

1. Technical sheet





6. Conclusions

7. Annexes:

Tables




6

Revenue trend top European leagues

Mio€

Source Deloitte Annual Review of Football Finance, June 2011

Big five leagues have experimented a moderate revenue growth.

Revenue ranking remains

unchanged and clearly led by Premier League, followed by Bundesliga and La Liga

with very similar sizes

2.441

1.438 1.438 1.421

989

2.326

1.575 1.501 1.494

1.048

2.479

1.664 1.622 1.532

1.072

2007/08 2008/09 2009/10

http://3.bp.blogspot.com/--0TP7u_ypXY/TjBfLJsLXPI/AAAAAAAABSo/_H9q87--fHE/s1600/cover_serieA_2011.jpg

7

Loss trend at top European leagues

Mio€

Source: Report from Professor JM Gay, from Barcelona University

Losses situation is recurrent among all big European leagues.

In Spain, losses have slightly decrease for second year in a row.

The financial strength of club owners, crucial

-186 -216

-241

-92

-335

-236 -233

-109

-513

-410

-263

-208 -185

2007/08 2008/09 2009/10


8

Club European ranking by revenues

Mio€

Source: Deloitte Football Money League 2011

While we wait for all teams publishing their 2010/11 results, season 2009/10 saw the same teams in

top 6 positions in a ranking lead once again by Real Madrid

401

366

327

290

263 242

197 217

197 203

439

398

350

323

274 256 236

225 225 205

Real Madrid FC Barcelona ManU Bayern Arsenal Chelsea AC Milan Liverpool Inter Juventus

2008/09 2009/10

9

Anticipated top 5 teams in revenues 2010/11

Mio€

Source: Deloitte Football Money League 2011 (seasons 07/08 to 09/10).

Revenues 10/11 announced by FCB and ManU. Real Madrid season forecast)

FC Barcelona would lead for first time in history European clubs revenue ranking of 2010/11 season,

overtaking Real Madrid (should Real not surpass season forecast)

Manchester United would remain in 3rd position

309

366

325

295 264

366

401

327

290

263

398

439

350

323

274

473 450

384

FC Barcelona Real Madrid ManU Bayern Arsenal

2007/08 2008/09 2009/10 2010/11

10

Profit/loss top 3 clubs 2010/11

Mio€

Source: FC Barcelona, Manchester United & Real Madrid (forecast 2010/11)

Results recently released by Manchester United place red devils as the most profitable

football club in Europe. FC Barcelona intends to abandon losses in 2011/12 season

-9

19

34

11

% s/ total revenues top 2 clubs in each league

Mio€

Source: Calculated with Deloitte Football Money League data

La Liga has the most polarized revenue distribution, as Real Madrid and FC Barcelona combined

income represents more than half of total

51,1%

25,4% 27,7% 26,0%

26,8%

51,6%

30,1% 28,2% 26,8%

25,2%

2008/09 2009/10


12

1. Technical sheet





6. Conclusions

7. Annexes:

Tables




13

1. Background

2. European football

3. La Liga

Summer transfers window 2011/12

14

Market background

Market

• Arrival of new club owners with major investment targets (PSG, AS Roma,

Anzhi)

• Important clubs need to improve results from last season (Chelsea, Juventus)

• Manchester City achieved Campions League spot and Manchester United

continues process of decreasing average age of its squad

• High level of debt at clubs with no major investors that back them, which has

translated in 5 La Liga clubs having filed for bankruptcy

• The list of clubs missing payments to players continues to grow

• Increase in the number of free players as a result of squad rationalization

process that is taking place in European football

• “Financial Fair Play” regulation launched by UEFA has come into force as of

July 1st 2011. As a result, all clubs must abandon losses and show clean

balance sheets in 3 years time to be able to participate in European

championships

• Italian market has been open again to register one non European player per

team, following prohibition from last year

Regulation &

others

15

1. Background


3. La Liga


16

Player acquisition spending- top 5 European

leagues

Mio€

Total investment in new players recuperates growth trend and is back to levels of 2008/09

season. Growth is concentrated in few teams

1.713 1.855

1.322

1.721

2008/09 2009/10 2010/11 2011/12

+30%

17

510

400

470

245 230

435

327

262

140 157

553

465

358

194

151

2009/10

2010/11

2011/12

Mio€

All big European leagues have experimented again growth in new players spending, with the

exception of Bundesliga.

Premier League continues to lead investment and La Liga stays in 3rd position

+27% +42%

+37%

+39%

-4%

Player acquisition spending- top 5 European

leagues


18

% of total investment by top 4 in each league

Mio€

Concentration of investment in few teams with no financial problems or with high income

from player sales is hiding difficulties experimented by the majority to sign new players

68,1% 64,4%

56,9% 55,0% 54,0%

Atlético Madrid

FC Barcelona

Málaga

Real Madrid

Juventus

AS Roma

Napoli

Inter

Bayer (29%)

Wolfsburg

B. Leverkusen

Mainz

PSG (45%)

Lille

S. Etienne

Toulouse

Mancity

Chelsea

Arsenal

Liverpool


19

3 year accumulated investment top 5 leagues

(2009/10-2011/12)

Mio€

1.498

1.1921.090

579 538

* Winter window transfers not included


20

Player sales- Top 5 European leagues

€Mio

Italian Serie A has experimented the highest income from player sales,

overtaking Spanish La Liga, which maintains same level of season 10/11

269

187

287

176

141

438

336

290

152 128

2010/11

2011/12


21

€Mio

After deducting income from player sales, Premier League spending leadership is even stronger.

La Liga follows but at significant distance

248

-24 -36

58

16

217

68

42 27 23

2010/11

2011/12

Net spending- Top 5 European leagues


22

# of player signings- Top 5 European leagues

Nº. of players

One more year, Serie A shows the highest number of player arrivals

with an average of 14 new players by team

215

111 133

113 107

57

36 12

18 14

Loans

Signings

272

147 131 121

145


23

# of player exits- Top 5 European leagues

Nº of players

275

164 146 164 131

247

82 58 35

49

Loans

Transfers

522

246 204 199 180

# of exits confirms Serie A as the league with highest players circulation.

47% of exits have been in loan format


24

Net # signings vs exits- Top 5 European leagues

Nº.of players

For 2nd consecutive season, all leagues have experimented a net players reduction.

Teams are tryining to reduce squad wages costs

-285

-75

-38 -54

-94

-250

-115

-59 -57 -54

2010/11

2011/12


25

Average cost per player signed-

Top 5 European leagues

3,62

2,13

1,48 1,37 1,32

4,57

2,40

1,70 1,48

1,04

Mio€

* Loans included in calculation

2010/11

2011/12


26

9387 86 86

74 7165 62 62 60

Man.City PSG Juventus Chelsea AS Roma At. Madrid Liverpool Anzhi Arsenal FC Barcelona

Mio€

Top 10 spending ranking

Manchester City leads ranking for second year in a row.

First time that neither Real Madrid nor FC Barcelona are in top positions.

Top 9 of clubs* represents 40% of total investment of European football

* Anzhi not included as it does not show in totals

27

145

7873

56 5343 41 39 38 37

Man.City R.Madrid FCBarcelona

Juventus AC Milan RubinKazan

Genoa Wolfsburgo Chelsea Marsella

Mio€

Top 10 spending ranking 2010/11

28

140

4829

43

13

112

44

265

51

83

15

145

5638 30 23

73

27

78

0 9

93 86 8665 62 60 57 55

4433 23

2009/10

2010/11

2011/12

Mio€

Manchester City is still at the top despite a 36% spending reduction

All teams with higher investment need to improve sporting results.

Manchester United invests in decreasing average age of squad.

Barça (-18%) and Real Madrid (-30%) have spent less in new players for 2nd year in a row

Top European teams spending ranking

53

29

Top 5 spending clubs in each league

Manchester City 92,5

Chelsea 85,7

Liverpool 65,2

Arsenal 61,6

Manchester United 57,3

Atlético Madrid 71,5

FC Barcelona 60,0

Málaga 58,0

Madrid 55,0

Valencia 32,0

Juventus 85,8

Roma 73,9

Napoli 59,3

Inter 32,5

Genoa 31,9

Bayern Munich 43,8

Wolfsburgo 19,9

B.Leverkusen 11,3

Mainz 05 11,0

Hamburgo 10,9

PSG 86,7

Lille 14,0

Saint-Étienne 13,0

Toulouse 11,3

O.Marseille 11,0

Mio€


30

398 378

245

190

153 138 128 125

98 95 91

Real Madrid leads 3 year ranking thanks to major investment made at season,

closely followed by Manchester City

Accumulated 3 year spending of top teams

Mio€


31

Mio€

8573 70 68

5445 42 39 39

33

At. Madrid Palermo Arsenal Udinese Genoa Porto Aston Villa Benfica Valencia Tottenham

Top 10 teams in player sales income

Atlético de Madrid takes over from Valencia to lead player sales income European ranking.

Udinese, Genoa, Porto, Benfica and Valencia repeat at top 10

Arsenal back top positions thanks to sales of Fabregas and Nasri

32

Mio€ 84

69

53

40 38 36 34 33 3226

Valencia FCBarcelona

Inter Milan Liverpool Porto Man City Juventus Genoa Udinese Lazio

Top 10 teams in player sales income 2010/11

33

46

84

3

22 22

38

78

89

15

103

27

9

53

17

69

36 38

1911

35

178

70

3325 24 23 21 18 17

12 115

2009/10

2010/11

2011/12

Mio€

Top European teams player sales ranking

Arsenal is the team with highest income from player sales among the top ones.

Barça reaches highest figure ever in home grown players sales (21mio€, 87% of total)

Real Madrid makes 17mio€, 6 more than previous season

34

Arsenal 70,2

Aston Villa 42,0

Tottenham 32,9

Blackburn Rovers 25,6

Chelsea 25,3

Atlético Madrid 85,0

Valencia 38,9

Villarreal 23,9

FC Barcelona 23,8

Espanyol 20,0

Palermo 73,2

Udinese 68,3

Genoa 53,7

Inter 32,6

Roma 25,6

Shalke 04 24,3

Hamburgo 18,1

B.Leverkusen 14,0

Werder Bremen 12,5

Mainz 05 11,8

Saint-Étienne 27,9

Lille 25,9

O.Lyon 22,0

Lorient 16,0

Girondins 12,5

Mio€

Top 5 clubs in player sales in each league


35

170

131 125

117 115 115

97

81

62

45 40

Accumulated 3 year player sales of top teams

Mio€


36

Top European teams net sales ranking

Mio€

34

118

26

-60

524

176

90

-63

-2

-33

22

109

2210

-6 -8

67

4

34

-44

14

74 7061

46 44 39 38 36

5 0

-8

2010/11

2011/12

Juventus is the team with highest net investment, as it needs

to urgently improve sporting results and is moving to a new stadium.

Arsenal is the only top team with more sales than spending in players

2009/10

37

Accumulated 3 year net sales of top teams

Mio€

297281

130 130109

55 43

-4-24 -27

-46

* Winter window deals not included

38

European club ranking in # of signings

Players

19 19 18

17 17 17 16 16

14 14

Parma Chievo Bologna Juventus Palermo Siena Genoa Roma Cesena Lecce

Italian teams top ranking of number of player arrivals and exits

39

European club ranking in # of exits

Players

49

45 42

38 35 34

31

27 26 23

Genoa Udinese Parma Chievo Siena Palermo AC Milan Napoles Inter Milan Juventus

40

Top 10 most expensive players 2011/12

€Mio

4543

40

3430

28 27 26 2623

Agüero Pastore Falcao Fábregas Coentrão Nasri Mata Eto'o Alexis Downing

Kun Agüero signing is the most expensive of the summer.

Arrival of new owner provides fresh cash to PSG to sign Pastore

Both signings by Barça and Real’s Coentrao are in top 10

41


€Mio

40

30 29 29

25 2422 23 22 22

Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Ramires Milner

Gourcuff


42

Top 5 most expensive players in each league

Agüero 45

Nasri 28

Mata 27

Downing 23

Lukaku 22

Falcao 40

Fábregas 34

Coentrão 30

Alexis 26

Cazorla 21

Inler 18

Cavani 16

Matri 16

Lamela/Osvaldo/Vucinic 15

Bojan 12

Neuer 22

Boateng 16

Träsch 9

Schürrle 8

Perisic/Rafinha 6

Pastore 43

Gameiro 11

Payet 9

Matuidi/Ménez 8

Sissoko 7

Mio€


43

Ranking most expensive transfers ever

94

7266 65 60 59

51 47 46 46

C.Ronaldo Zidane Ibrahimovic Kaka Figo Fernando Torres

H.Crespo Buffon Ferdinand Vieri

€Mio

Fernando Torres signing at winter transfer window is the only player

that joined historical top 10 during last 2 seasons

http://1.bp.blogspot.com/_tVg7XFxzu0E/R0xYljW8ZLI/AAAAAAAAAVE/eTvbIhKblPE/s320/Lazio-Roma.png

44

Usage top 10 European signings 2010/11

91%85%

79% 78%72%

66%60%

56% 55%48%

34%

% Minutes

Yaya Touré and David Villa are among most profitable signings. Balotelli, is the least profitable.

Mascherano is in the bottom of the list as he did not play much at beguinning of the season

* Winter window transfers not included. Calculated on domestic league minutes

45

Continuity of top signings of last season

6/6 2/2 1/1 2/2 2/2 2/2 3/3 2/2

*Signings of more than 15mio€, including both summer and winter transfers

All top sigings of previous season continue in their respective teams

100% 100% 100%

0%

100%

0%

50% 50%

100% 100%100% 100% 100% 100% 100% 100% 100% 100% 100%

2/2 5/5 1/1 5/5

0/2

3/3

0/1

1/2 1/2

2/2 1/1

46

Results trend of clubs with highest spending

in 2010/11

Team Spending*

2010-11

Position Liga

2009-10

Position Liga

2010-11

Position

Champions

2009-10

Position

Champions

2010-11

Valuation

145 5º 3º - -

78 2º 2º 1/8 final Semifinal

73 Champion Champion Semifinal Champion

61 7º 7º 1/16 final -

53 3º Champion 1/8 final 1/8 final

43 3º 4º 1/16 final 1/16 final

*Mio €. Manchester City and Real Madrid won FA Cup and Copa del Rey respectively

One more season it is proven that investment in new players does not guarantee immediate pitch

results. Juventus fails again despite having spent 61mio€ at previous season

47

Highlights- European football (1 of 3)

Although it may be unexpected, European transfers market is back to growth, as at

summer window it reached 1,721mio€ (up 30% vs season ago). Total investment in player

signings is similar to 2008/09 season

4 out of 5 top European leagues have experimented significant spending growth. English

Premier League continues to lead investment ranking, followed by Italian Serie A. La Liga

remains in 3rd position. French Ligue 1 has taken 4th position from German Bundesliga

driven by investment made by new owners of PSG

At all 5 top leagues there has been a major concentration of investment, as just for teams

have accounted for at least half of total spending

La Liga, with player sales of 290mio€, moves from 1st position last season into 3rd now.

Italian Serie A leads players sales ranking (438mio€) followed by Premier League

(336mio€)

All leagues have spent more in new players than collected in sales. Net investment is still

lead by Premier League (248mio€), followed by la Liga BBVA (68mio€) at distance

48


For 2nd consecutive season, all leagues have reduced total amount of players, in search

of squad costs reduction. Once again, Italian market is the most active both in arrivals and

exits

Manchester City is one more year the team with highest investment in new players,

although it has spent 36% less than last season to 93mio€. PSG (2nd) and AS Roma (5th)

have new owners. Juventus (3rd) and Chelsea (4th) need to immediately improve pitch

results (additionally, Juventus is moving to a new stadium)

Atlético de Madrid reaches 6th position by reinvesting most of money collected in player

sales. For the first time in a while, neither Barça (10th at ranking) nor Real Madrid (14th)

show at top positions after ac reduction in spending of 18% and 30% respectively

Once again a team from La Liga tops European players sales ranking. Atlético de Madrid is

first with 85mio€ in sales, followed by Palermo with 73mio€. Udinese, Genoa, Porto and

Valencia repeat presence at top 10, which is rejoined by Arsenal (3rd with 70mio€ in player

sales)

Barça reaches highest ever sales of home-grown players, cashing-in 21mio€ (87% of

24mio€ in total) gracias a las ventas de Bojan, Romeu y Jeffren. El Real Madrid

incrementa la cifra de negocio en 6mio€ al vender jugadores por valor de 17mio€

49


Regarding net investment (thus after deducting income from player sales), Juventus tops

European ranking with 74mio€, closely followed by Manchester City (70) and Chelsea (61)

Real Madrid leads accumulated investment of last 3 seasons (summer windows) with a

total expenditure in player transfers of 398mio€, ahead of Manchester City (378) and

Barça (245). Inter Milan is the team with highest income from player sales since season

2008/09 after cashing-in 170mio€. With respect to 3 season accumulated net investment

(after deducting sales), Manchester City is at the top with 297mio€, with Real Madrid right

after (281mio€)

Kun Agüero signing by Manchester City is the most expensive of the summer in Europe

(45mio€), followed by Pastore acquisition by PSG (43). Both Barça new player signings

(Fábregas y Alexis) and Coentrao by Real Madrid are among European top 10

Yayá Touré is the most profitable signing of those most expensive of season 2010/11,

having player 91% of available minutes, followed by David Villa (85%). Balotelli is the least

top 10 fielded player (only 34% of minutes). Just 5 out of 10 most expensive signings of

last season have played more than 70% of available minutes

50

1. Background


3. La Liga


51

Total player acquisition spending- La Liga

Mio€

270

470

262

358

2008/09 2009/10 2010/11 2011/12

La Liga clubs have spent 37% more in new players to 358mio€.

Trend of last years shows significant inestability

+37%

52

Player acquisition spending- La Liga

Mio€

470

94

262

111

358

243

Total Liga Liga excl. FCB & RM

2009/10

2010/11

2011/12

Signings by Barça and Real Madrid have represented only 32% of total value

(57% in 2010/11 and 80% in 2009/10)

53

New players investment R. Madrid vs

FC Barcelona

Mio€ 265

112

78 73 55 60

2009/10

2010/11

2011/12

Both Real Madrid and Barça have decreased investment for second year in a row.

They represent 15,4% and 16,8% of total in La Liga respectively

54

New players spending by team

Mio€

23

73

17

78

27

11 7

3 3 1 4

1

71

60 58 55

32

22

12 11 8 8 8 7

3 2 2

2010/11

2011/12

Atlético de Madrid is the highest spending team, thanks to high income from player sales.

For the first time neither Barça nor Real Madrid are in the first position.

Málaga joins top 3 investment ranking.

5 teams concentrate 83% of investment. 8 equipos have spent 3mio€ or less

55

Top 10 on 3 year accumulated investment

Mio€

398

245

102 76 65 49 41 19 16 14


56

Sign-ups of teams on bankruptcy

Players 12 10

8 7

4

The 5 teams in official bankruptcy situation managed to sign a total of 41 players,

most of them on loan or free agents.

Astonishing acquisition power by Zaragoza, which has brought new players for 12mio€

Abraham

Edu Oriol

F. Meira

Roberto

E.Juárez

Zucullini

D. Mateos

Juan Carlos

Ruben Micael

P. Barrera

Luis García

H. Postiga

0

0

0

8,6

ced

ced

ced

2,5

ced

ced

0

1

Tamudo

Michu

Trashorras

Labaka

J.Figueras

A.Perea

S.Pereira

P.Botelho

Pacheco

R. Bravo

0

0

0

0

0

0

0

ced

ced

0

J.Chica

Mario

Fabri

Amaya

Matilla

Sta Cruz

Montero

Ustaritz

0

0

0

0,28

1,35

ced (1,5)

ced

ced

Zuiverloon

Hemed

Calatayud

Alfaro

Chico

Cáceres

Tissone

0

0

0

0,6

ced

0,4

ced

Acosta

Stuani

Tziolis

Espinosa

ced

ced

0

0

57


€Mio

40

3430

26

21

12 11 10 10 9

Falcao Fábregas Coentrão Alexis Cazorla Arda Turan Toulalan Sahin Varane Zapata

Falcao signing by Atletico is the most expensive of the summer at La Liga and third in Europe.

5 of top 10 are made by Barça or Real Madrid (vs 8 last season)

58


€Mio

40

2522

15 1412 11,5

10 108

Villa Di Maria Mascherano Ozil Khedira Filipe Luis Adriano Soldado Pedro León Carvalho

Godín

59

Total value of player sales- La Liga

Mio€

245

286

2009/10 2010/11 2011/12

Player sales value is slightly above last season and reaches 290mio€,

one of the highest of last seasons

290

60

Player sales by team

Mio€

22

84

13

69

12 16

6 6 10

85

39

24 24 20 18 17 14 13

10 8 8 5 5

2

Atlético de Madrid leads player sales activity in Spain and in Europe.

Valencia has sold players for 123mio€ in 2 years.

5 teams could not make any revenues from player sales

2010/11

2011/12

61

Top 10 on 3 year accumulated player sales

Mio€

143124 117 115

51 48 40 3826 24

Valencia is La Liga team with highest income from player sales over a 3 year period.

Atlético, Barça and Real Madrid have collected similar amounts


62

Total net spending- La Liga

€Mio

225

-24

68

2009/10 2010/11 2011/12

After last year exception, total value of player acquisitions is higher than player sales,

resulting in a net investment of 68mio€

63

Net players spending by team

€Mio

58,0

38,5 36,3

7,5 6,6

0,0 0,0

-0,2 -0,7 -2,3 -3,0 -3,1

-5,8 -6,5 -6,6 -9,3 -10,4

-12,0 -14,2

Málaga is undisputed leader on net investment, as it could not sell any players

Atlético de Madrid, Espanyol and Getafe cash-in and do not reinvest all income from player sales

64

Net players investment by team 2010/11

€Mio

67,0

17,1

5,4 4,5 4,0 2,7 2,2 1,3 0,8 0,0

-3,4 -4,7 -5,2 -6,1 -8,8 -10,3 -12,0

-18,5

-56,9

65

# of signings- La Liga

Nº of players

95

53

31

28 36

37

58

2009/10 2010/11 2011/12

Loans

Signings

126 122

# of new players is up 20% to 147 (7 by team in average).

64% of signings have been on free transfer (39%) or loan (36%)

57

147

Signings 0€

* Data of free signings at season 2009/10 not available

66

Average cost per player signed- La Liga

Mio€ 3,73

2,13 2,40

2009/10 2010/11 2011/12

67

# of exits- La Liga

Nº of players

133 126 146

46 50

58

2009/10 2010/11 2011/12

Loans

Signings

176

# of player exits has grown 17% to 204 (10 exits by team in average)

204

179

68

Net # of signings vs exits- La Liga

Nº of players

-53 -54 -57

2009/10 2010/11 2011/12

For third consecutive season La Liga teams have taken advantage

of a transfers window to decrease number of players in squads

69

# of signings by team

Nº of players

7

5

7

11

9

7

5

4

6 6

5

2

8

5

7

3

2

14

13 13

12

11

10

9 9

8 8

7

6

5 5 5

4

3

2 2

1

2010/11

2011/12

Granada is the team with highest # of arrivals (14). 6 teams have brought more than 10

new players. Athletic, Barça and Real Sociedad, the teams with least number of new players

*does not include registration in first squad of home grown players

70

# of signings by team and category

1

6

2

0

2

8

3

6

2 2

4 4 3

2 2 1

5

4

6

3

2

4

0

1

1 0 0

10 7

4

7

8

3

1

2 1

3 1 2

1

1

Signings 0€

Loans

Signings

Nº of players

4

3

3

3

2

3 2

12 teams have made more than half of signings at 0 cost or on loan

71

# of exits by team

Nº of players

7

12 12

10

9

8

9

10

9

8

5

9

8

4

15

14 14 14 14

13

12

10 10 10 10 10

9 9 9

8

7

6

2010/11 2011/12

17 teams have released 9 players or more.

Atlético de Madrid leads releases ranking. Real Sociedad is the team with less player exits

72

Net # of signings vs exits

Nº. of players

3

2

0

-1 -1

-2 -2 -2

-4 -4

-5

-6 -6 -6 -6 -6

-9

Sevilla is the team with highest reduction of players in first team squad,

with a negative balance of 9 players. Only 5 teams did not decrease number of players

73

Continuity of signings of last season

100% 100% 100% 100% 100%

85% 83% 83% 83% 80% 75% 71% 67% 67%60% 57%

50% 50% 50%

33%

*Includes transfers made at winter window

7/7

5/6

4/4

3/4

5/5 5/5

4/5 5/6 5/6 5/7 4/6 2/3 3/5

2/4

11/13

Only 5 teams have kept all new players from previous season

2/2

4/7 4/8 3/6

2/6

74

Managers La Liga season 2011/2012

Team Manager Arrival Contract

exp.

Manolo Preciado 2006 2012

Fabri 2010 2012

Marcelo Bielsa 2011 2015

Unai Emery 2008 2012

José Luis Mendilibar 2011* 2012

Pep Guardiola 2008 2012

Mauricio Pochettino 2009 2014

Luis García Plaza 2011 2014

Gregorio Manzano 2011 2012

Héctor Cúper 2011 2012

Team Manager Arrival Contract

exp.

Javier Aguirre 2010* 2012

José Ramón

Sandoval 2010 2012

Juan Carlos

Garrido 2010 2014

Marcelino 2011 2012

José Mourinho 2010 2014

Manuel Pellegrini 2010 2015

Michael Laudrup 2010 2012

Philippe Montanier 2011 2013

Juan Ignacio

Martínez 2011 2012

Pepe Mel 2010 2014

Up to 7 teams start the season with a new manager (vs only 2 last season).

60% of contracts will expire at the end of this season

*Started during season 2010/11

http://www.transfermarkt.de/en/real-madrid/startseite/verein_418.html

http://www.transfermarkt.de/en/fc-malaga/startseite/verein_1084.html

http://www.transfermarkt.de/en/rcd-mallorca/startseite/verein_237.html

http://www.transfermarkt.co.uk/en/real-betis-balompie/startseite/verein_150.html

http://www.transfermarkt.co.uk/en/rayo-vallecano/startseite/verein_367.html

http://www.transfermarkt.co.uk/en/granada-cf/startseite/verein_16795.html

75

Highlights- La Liga (1 of 3)

Total investment in new players at La Liga has reached 358mio€, up a significant 37%

vs previous season

Atlético de Madrid leads Spanish ranking with 71mio€ expenditure, as it has

reinvested most of player sales income. For the first time neither Barça nor Real

Madrid top the list. Combined player acquisition investment of both giants represent

only 32% of total spent in Spain (vs 57% in 2010/11 and 80% in 2009/10). Málaga

joins top 3 with 58mio€ spent by new owners from Middle East

5 teams concentrate as much as 83% of total spending, which translates in an

investment growth at La Liga that hides difficulties experimented by the majority of

teams to be able to bring new players. Up to 8 teams have not spent more than 3mio€

in signings and 3 of them not even one euro (Rayo, Real Sociedad and Racing)

Zaragoza, Rayo Vallecano, Betis, Mallorca and Racing have filed for bankruptcy.

However, this circumstance has not been an issue for these teams to be able to get as

much as 41 new players

76

Falcao acquisition by Atlético (40mio€ paid to Porto) is the most expensive at La Liga

and 3rd in Europe. The number of players in Spanish top 10 signed by Barça or Real

Madrid has decreased from 8 to 5

La Liga teams have sold players for a combined value of 290mio€, in line with

previous season. 4 teams concentrate 59% of total player sales value

Atlético de Madrid leads player sales activity both in Spain and in Europe. Valencia is

second with 39mio€, accumulating 143mio€ in player sales in 3 years. As much as 5

teams have not been able to generate any revenues with player sales

Malaga becomes undisputed leader in net players investment (58mio€), followed at

distance by Real Madrid (39) and Barça (36). Atlético de Madrid, Espanyol and Getafe

cash-in and do not reinvest 100% of player sales income

Total number of new players has grown 20% up to 147 (7 by team in average). 64%

have been free players or loans


77

For third consecutive season, just like it happened at other top European leagues, La

Liga teams have seen more player exits than arrivals, which will translate in a

reduction of wage costs. Sevilla shows the highest negative balance (9 players less).

Only 5 teams have not decreased the number of players in the squad

Once again a newly promoted team (Levante was last year), Granada, experiments

the highest number of player arrivals (14). 6 teams have brought more than 10

players. Athletic (1), Real Sociedad (2) and FC Barcelona (2) are the teams with

lowest number of new players

12 out of 20 teams have strengthened their squads with at least half of new player

arrivals with free players or loans

17 teams have released 9 players or more. Atlético de Madrid is the team with highest

number of player exits (15); Real Sociedad, the one with the lowest (6)

8 teams start the season with new manager. 60% of manager contracts will expire at

the end of current season


78

1. Technical sheet





6. Conclusions

7. Annexes:

Tables




79

% of non national players by league

63,2%

49,7%

44,9%

40,3% 37,9%

63,3%

48,6% 47,3%

39,4% 38,8%

Non-national players

La Liga is still the league that has the highest % of national players.

English Premiership, the lowest

2010/11

2011/12


80

Average age of players in squad- Top 10

Age

28,1 27,5

26,9 26,7 26,7 26,6 26,6 26,6 26,5 26,2

Levante Osasuna FC Barcelona

Rayo Granada Villarreal Málaga Getafe Sporting Sevilla

81

Average age of players in squad- Bottom 10

Age

24,4 24,5 24,9

25,2 25,2 25,3 25,6 25,6 26

26,2

Espanyol Atlético Real Sociedad

Real Madrid Valencia Athletic Mallorca Racing Zaragoza Betis

82

15

1211

98 8 8

76

5 5 5 5 54 4

32

0 0

Players

* Players having participated in any youth teams of the club, including reserves (B teams)

Home grown players by squad

83

Clubs that registered home grown players

in 1st team

Players

3

2 2 2

1 1 1 1 1

R.Santander Sevilla Atletico FC Barcelona Betis Real Sociedad

R.Vallecano Osasuna Valencia

84

U21 players in each team

Nº of Players

6 6

4 4 4

3 3 3 3

2 2 2 2 2 2 2

1 1 1

85

Average stability of squad- Top 10

Years*

* Average time of stay in the club

3,8

3,2 3,1

2,42,1 2,0 2,0

1,8 1,7 1,6

Barça repeats as the team with most stable squad, well ahead the rest

86

Average stability of squad- Bottom 10

Years*

0,8 0,8

1,0 1,0 1,0

1,1

1,2 1,2

1,3

1,4

Granada Zaragoza Betis Levante Rayo Málaga At.Madrid Espanyol Getafe Mallorca

* Average time of stay in the club

87

Highlights- Squads review

Spanish La Liga remains as the league (among top 5) with highest number of national

players (61,2%). On the other side, English Premier League has only 36,7%

Levante (28,1), Osasuna (27,5) y Barça (26,9) are the teams with highest squad

average age. Espanyol (24,4), Atlético (24,5) and Real Sociedad (24,9), have the

lowest. Real Madrid has also one of the youngest squads of La Liga with 25,2 years

old as average (vs 25,5 of last season)

Real Sociedad (15), Athletic Bilbao (12) and FC Barcelona (11) have the highest

number of home grown players in the first squad. On the other extreme, Granada (0),

Getafe (0) and Zaragoza (2)

14 is the total number of home grown players that joined first team squads this

season. Racing Santander has promoted the highest number (3). Up to 11 teams have

not promoted any young players to the first team

FC Barcelona repeats as the team with most stable squad (3,8 years average stay per

player). On the other side, Granada and Zaragoza have an average of less than 1

year per player

88

1. Technical sheet


3. Summer market 2011/12



6. Conclusions

7. Annexes:

Tables




89

Players movement

2010/11 2011/12 2010/11 2011/12

Revenues* (mio€) 473 461 450 N/A

Profit/Loss* (mio€) -9 20 19 N/A

Signings investment (mio€) 73 60 78 55

Player sales (mio€) 69 24 11 17

Net signings investment

(mio€) 4 36 67 39

# of signings 3 2 6 5

# of exits 9 9 5 10

Average cost per new player 24 30 13 11

Continuity players signed

last season 1/3 4/4 7/7 4/6

Most expensive signing

(mio€) Villa (40) Cesc (34) Di Maria (25) Coentrão (30)

* Forecast Real Madrid 2010/11 and FC Barcelona 2011/12

90

Players movement- accumulated 3 years

2009/12 2009/12

Signings investment (mio€) 245 398

Player sales (mio€) 115 117

Net signings investment (mio€) 130 281

Most expensive signing (mio€) Ibrahimovic (66) C. Ronaldo (94)

Most important sale (mio€) Touré (30) Robben (24)

* Seasons 2009/10, 2010/11 & 2011/12

91

2011/12 2011/12

Nº players in First team 21 23

Average age 26,9 25,2

Average stability of squad

(Average time of stay in the

club) 3,8 2,4

% Foreign players 42.9% 65.2%

Nº Nationalities 6 7

Home grown players by squad 11 5

New home grown players by

squad 2 -

U21 Players 2 1

Squad review

92

1. Technical sheet


3. Summer market 2011/12



6. Conclusions

7. Annexes:

Tables




93

Conclusions FTR 2012 (1 of 4)

Despite difficult global financial environment, all top European football leagues have

managed to grow revenues. However, for 3rd consecutive year top 5 leagues have shown

losses in respective P&L´s

Spanish La Liga shows the highest level of polarization, as Real Madrid & Barça combined

revenues account for 52% of total income (Serie A follows with 30% from top 2 teams AC

Milan & Inter Milan)

European transfers market has grown 30% to 1,721mio€. 4 out of 5 top leagues have made

significantly higher investment on new players

Growth in new players spending is mainly explained by the following circumstances:

1. Investment concentration: 9 teams account for 40% of total expenditure in Europe.

Furthermore, in all leagues 4 teams concentrate at least half of total investment

2. Arrival of new owners

3. Several teams with wealthy owners in bad need of improving sporting results

94


Manchester City is one more year the team with highest investment in players acquisition,

having spent 93mio€ in the summer transfers window. Juventus has made the highest net

investment (74mio€ after deducting player sales income). Real Madrid tops 3-year

accumulated ranking with 398mio€ spent in new players since 2008/09. Inter Milan tops

player sales income with 170mio€ accumulated in 3 seasons; Manchester City has made

highest net investment (297mio€ after player sales deduction)

Atlético de Madrid shows major role at summer transfers window as it leads European

ranking of player sales with 85mio€ income and reaches 6th position at ranking of

investment in new players. Has made most important deal of the summer in Europe (sale of

Kun Agüero to Manchester City) and 3rd most expensive signing by acquiring Falcao from

Porto

Although La Liga total investment in new players has grown 37% to 358mio€, the majority of

such investment (83%) is concentrated in just 5 teams with no financials difficulties or cash

available from player sales. 8 teams have spent 3mio€ or less, 64% of total number of

player arrivals are free transfers or loans and we have seen a reduction of total number of

players in squads. Furthermore, 8 teams have sold players for just 5mio€ or less (5 of them

no player sales at all)

95


Teams with financial restrictions continue to use, among others, the following initiatives to be able

to buy players in difficult times:

‒ Sale of players which were pivotal part of sporting project

‒ Not reinvesting all player sales income in new players acquisition

‒ Take advantage of 3rd party investors in exchange of a % of player rights

‒ File for official bankruptcy (“ley concursal”)

‒ Reduction of number of players in the squad

‒ Search for players that are free agents or that can be released from their contract obligations

In a nutshell, European summer transfers window shows once again the polarization at football

industry, which splits clubs into 2 main groups running at different speeds:

1. On one side, the strongest teams, thanks to having strong owners or corporations backing

them; or thanks to having a big critical mass or simply because have always been in highly

professional hands

2. On the other side, the weakest teams. These teams accumulate problems provoked by bad

management in the past, do not have a wealthy investor behind and keep going by selling their

best players and signing new ones for free or on loan

The new “Financial Fair Play” regulation just launched by UEFA will force clubs to abandon losses

in a 3 year period and is meant to help reducing the “football gap”

96


Relevant data Real Madrid:

‒ This summer has reduced investment in new players by 30% up to 55mio€. For the first time

does not appear at top 10 investment ranking (14th position)

‒ Leads accumulated expenditure ranking of last 3 years, having bought players for 398mio€ in

since 2008/09 (summer windows)

‒ Increases income from players sales by 55% to 17mio€

‒ Places one player (Coentrao) among top 10 most expensive of the summer

‒ Has the 4th youngest squad of La Liga, with an age average of 25,2 (-0,3 vs year ago)

Relevant data FC Barcelona:

‒ Has reduced expenditure in new players by 18% to 60mio€

‒ Reaches highest ever amount in home grown player sales with 21mio€ (87% of total income)

‒ Places its 2 player signings (Fabregas and Alexis) among top 10 most expensive

‒ David Villa, 2nd most profitable signing of previous season top 10 (played 85% of minutes)

‒ Has the 3rd eldest squad of La Liga (26,9 average age)

‒ It is the 3rd team with highest number of home grown players (11)

‒ It has the most stable squad (3,8 years average stay per player)

97

1. Technical sheet





6. Conclusions

7. Annexes:

Tables




98

Arrivals & exits La Liga 2011/2012

Team Arrivals €Mio Exits €Mio

Cesc Fàbregas

Alexis Sánchez

Total

34

26

-60

Keirrison

G. Milito

Jeffrén

Bojan

Henrique

V. Sánchez

M. Cáceres

Hleb

O.Romeu

Total

ced

0

3.75

12

ced

0

3

ced

5

23,75

Altintop

Callejón

Coentrão

Sahin

Varane

Total

0

5

30

10

10

-55

Garay

Dudek

Canales

Mateos

Sarabia

Fran Rico

Juan Carlos

Pedro León

Gago

Drenthe

Total

5

ret.

ced

ced

3

1

2.5

5

ced

ced

16.5

Ander Herrera

Total

7,5

-7,5

Ion Vélez

Urko Vera

Balenziaga

Díaz de Cerio

Ustaritz

Cerrajería

Orbaiz

Total

0

0

0

ced

ced

ced

ced

0


Rúben Micael

Júlio Alves

Tiago

Adrián

Gabi

Sílvio

Miranda

Pacheco

Pizzi

Falcao

Arda Turan

Courois

Diego

Total

5

2.5

0

0

3

8

0

ced

ced

40

12

ced

ced

-70.5

Forlán

Agüero

David de Egea

Ujfalusi

Ibrahima

Valera

Raul García

Rúben Micael

Dani Pacheco

Fran Mérida

Rúben Pérez

Cabrera

Júlio Alves

Elías

Total

5

45

20

2

1

0

ced

ced

ced

ced

ced

ced

3.1

8.85

84.95

Mariga

Carlos Vela

Total

ced

ced

0

Diego Rivas

Tamudo

Esnaola

Sarasola

Paco Sutil

Labaka

Total

0

0

0

0

0

0

0

99


C.Pereira

Piatti

Rami

Dani Parejo

Diego Alves

Sergio Canales

Victor Ruiz

Barragán

Total

0

7,5

6

6

3

ced

8

1.5

-32

Vicente

Sunny

Renan

Níguez

N. González

Míchel

D. Navarro

M. Fernandes

Joaquín

Moyà

César

Domínguez

Del Horno

Mata

Isco

Total

0

0

0

0

0

ced

0

2

4.2

ced

0

0

0

26.7

6

38,9

Trochowski

Manu del Moral

Spahic

Coke

Cáceres

Total

0

4,5

2

1,8

3

-11,3

Dragutinovic

José Carlos

Alfaro

Zokora

Diego Capel

Sergio Sánchez

Rodri

David Prieto

Cala

Acosta

Koné

Dabo

Romaric

Total

0

0

0,6

5

3,5

2,8

1,5

0

ced

ced

ced

1

ced

14,4


Zuiverloon

Hemed

Calatayud

Alfaro

Chico

Cáceres

Tissone

Total

0

0

0

0,6

ced

0,4

ced

-1

Corrales

Rubén

Ayoze

Lux

Trejo

Tuni

Webó

Sergi Enrich

De Guzmán

Total

0

0

0

0

1

0

1.25

ced

8

10.25

Diego Castro

Mehdi Lacen

Lopo

Juan Rodríguez

Dani Güiza

Sarabia

Valera

Míchel

Masilela

Moyà

Albertazzi

Pedro León

Rubén Pérez

Total

0

0

0

0

0

3

0

0

ced

ced

ced

5

ced

-8

Boateng

Ibrahim Kas

Pallardó

Dani Parejo

Mario

Albín

Manu del Moral

Arizmendi

Sardinero

Borja

Total

4.87

0

0

6

0

3

4.5

ced

ced

ced

18.37


100


Ricardo León

Damián Suárez

Trejo

Total

0

0,5

1

-1,5

Diego Castro

Sastre

Jorge García

José Ángel

Total

0

0

0

4,5

4,5

Abraham

Edu Oriol

F. Meira

Roberto

Efraín Juárez

Zucullini

David Mateos

Juan Carlos

Ruben Micael

Pablo Barrera

Luis García

Hélder Postiga

Total

0

0

0

8,6

ced

ced

ced

2,5

ced

ced

0

1

-12.1

Uche

Pablo

Boutahar

Jorge Lopez

Jarosik

Diogo

Gabi

Edmilson

Ander Herrera

Goni

Laguardia

Doblas

Contini

Total

2.3

ced

0

0

0

0

3

0

7.5

ced

ced

ced

ced

12.8

Javi Chica

Mario

Fabri

Amaya

Matilla

Santa Cruz

J. Montero

Ustaritz

Total

0

0

0

0,28

1,35

ced

ced

ced

-1,6

Odonkor

Razak

Israel

Pavone

Juande

Arzu

Rodri

Emaná

Belenguer

F. Vega

Total

0

0

0

0

0

0

0

4,5

ret.

0

4,5


Tamudo

Michu

Trashorras

Labaka

Jordi Figueras

Alberto Perea

Sueliton Pereira

Pedro Botelho

Dani Pacheco

Raúl Bravo

Total

0

0

0

0

0

0

0

ced

ced

0

0

De la Vega

Salva

Yuma

Provencio

Bryan Angulo

Borja

Coke

Aganzo

Juli

Quero

Total

0

0

0

0

0

0

1.8

0

0

0

1,8

Van Nistelrooy

Monreal

Isco

Buonanotte

Joaquín

Sergio Sánchez

Mathijsen

Cazorla

Toulalan

Total

0

6

6

4,5

4,2

2,8

2,5

21

11

-58

Manu

Gaspar

Toríbio

Edu Ramos

Jordi Pablo

Sandro Silva

D. González

Arnau

Mtiliga

Fernando

Javi Lopez

Total

0

0

0

0

0

ced

0

ret.

0

0

ced

0


101


César Sánchez

Zapata

Camuñas

Uche

De Guzmán

Total

0

9

2,3

2.3

8

-21.6

Oliva

Cristóbal

Capdevila

Marcano

Cazorla

Altidore

Matilla

Jefferson

Montero

Juan Carlos

Uche

Total

0

0

0

ced

21

1,5

1,35

ced

ced

ced

ced

23,85

Rui Fonte

Héctor Moreno

Albín

Luna

Didac Vilà

Weiss

Pandiani

Romaric

Total

0

4

3

1

ced

ced

0

ced

-8

Román

Ángel

Ben Sahar

Iván Alonso

Chica

Callejón

De la Peña

David García

Lola

Luna

Luís García

Coro

Osvaldo

Molina

Total

0

0

ced

0

0

5

ret.

0

0

ced

0

0

15

ced

20


Rubén

Marc Bertrán

Lamah

Ibrahima

Nino

Raúl García

Raitala

Total

0

0

1,5

1

0

ced

ced

-2,5

Soriano

Aranda

Camuñas

Oier

Zabal

Josetxo

Monreal

Pandiani

Galán

Esparza

Vadócz

Rúper

Total

0

0

2,3

ced

ced

ret.

6

0

ced

0

0

ced

8,3

Barkero

Farinós

Del Horno

Aranda

El Zhar

Caicedo

Pallardó

Keylor Navas

Gustavo Cabral

Aruna Koné

Total

0

0

0

0

0

1

0

ced

ced

ced

-1

Reina

Xisco

David Cerra

Larrea

Miguel Pérez

Xisco Nadal

Robusté

Caicedo

Sergio

Total

0

0

0

0

0

0

0

7.5

0

7.5


102


Boateng

Toti

Mollo

Juanjo

Pamarot

Akinsola

David Cortés

Romero

Anya

Siqueira

Diakhaté

Uche

Hurtado

Jara

Yebda

César

Ribeiro

De Coz

Fran Rico

C. Martins

Total

0

0

1

0.09

0

0

0

ced

0

0

4.5

ced

0

ced

0

ced

0

0

1

ced

-6.59

Jonathan

Rafa

Toti

Granada

Oscar

Álex Cruz

Juanjo

Juan José

Pedro

Akinsola

Murillo

De Coz

Anya

Matías

Total

0

0

ced

0

0

ced

0

0

ced

ced

ced

ced

ced

0

0

Acosta

Stuani

Tziolis

Espinosa

Total

ced

ced

0

0

0

Coltorti

Lacen

Iván Bolado

Mario Ortiz

Pablo Pinillos

Total

0

0

0

0

ret.

0


103

Club Home grown players

Betis Casto, Juanito, Isidoro, Cañas, Ezequiel

Athletic Amorebieta, G.Iraizoz, Gurpegui, Iraola, Iturraspe, Iñigo Pérez, F.Llorente, Muniain,

Susaeta, Aurtenetxe , Ekiza, Raul Fernandez

Atlético Joel, Antonio López, Koke, Domínguez, Mario Suárez, Pulido, Gabi, Borja González

Barcelona Fontás, Busquets, Iniesta, Messi, Pedrito, Piqué, Puyol,

Thiago, Valdes, Xavi, Cesc

Granada -

Espanyol Álvaro Vázquez, Baena, Corominas, Didac Vilà, Galán, Javi Márquez, Amat, Raul

Rodríguez

Getafe -

Málaga Jesús Gámez, Juanmi, Recio, Francisco Portillo

Mallorca Cendrós, Crespí, Lluis Martí, Nsue, Tomás Pina, Ramis,

Casadesús, Tejera

Osasuna Kike Sola, Flaño, Puñal, Timor, Annunziata, Echaide, Roberto, Raul Garcia

Home grown players by team

104

Home grown players by team

Club Home grown players

Racing Cristian F, Edu Bedia, Julián Luque, Munitis, Mario, Jose Picón, Osmar Barba,

Álvaro González,

R. Madrid Arbeloa, Granero, Casillas, Adán, Callejón

Sevilla Javi Varas, Gómez Campaña, Luna, Jesús Navas, Espinosa, Perotti

Sporting Canella, Lora, Luis Morán, Sergio Alvárez,

Nacho Cases

Levante Hector Rodas, Iborra, Juafran, Marc Mateu

Valencia Albelda, Guaita, Pablo Hernández, Bernat, Jordi Alba

Rayo Vallecano Raul Garcia, Bangoura, Arribas

Villarreal Mussachio, Joan Oriol, Català, Mario Gaspar, Bruno

R.Sociedad Zubikarai, A.Ramírez, Mikel González, Iñigo Martínez, C.Martínez, Elustondo,

Aranburu, Maikel Bergara, Zurutuza, Illarramendi, X.Prieto, Estrada, Griezman,

J.Llorente, Aguirretxe

Zaragoza Lacruz, Lafita

105

# of exits by team and category

8

11 11

9

6

8 8

10

8 7

8

6

9 8

5 5

3

6 5

4

7

3 3

5

8 5

4 0

2 2

4

0 1

4 3

4

0

0

Loans

Tranfers

Nº of players

106

Players exits R. Madrid 2004-2012

9,3

45,0

15,230,8

66,0 87,5

11,0 16,5

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Morientes (9,3) Figo (0) Zidane (-) Helguera (0) A. Gonález (-) Heinze (1,5) Metzelder (0) Garay (5)

Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0) Pedro León (5)

Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0) Sarabia (3)

Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0)

Van der

Vaart (11)

Juan Carlos

(2.5)

Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5) Fran Rico (1)

César Sánchez

(0) Borja (-) Beckham (0) Soldado (6) Cannavaro (0)

Juanfran (0,4) R. Carlos (0) Baptista (10)

Klaas-Jan

Huntelaar (15)

Gravesen (3)

Diego López

(7) Robinho (43) Negredo (15)

Jurado (3) Cicinho (9)

Rubén de la

Red (-) Sneijder (15)

González (-)

R. De la Red

(3) Robben (24)

Ronaldo (7,5) Émerson (5) Torres (2)

Salgado (0)

Van Nistelrooy

(0)

107

Player exits FC Barcelona 2004-2012

14,8 10,0 13,0 14,0

55,0

22,0

69,0

23,8

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Cocu (0)

Rochemback

(1,5) Larsson (0)

Van

Bronckhorts

(0) Edmílson (0) Eto’o (20) Touré (30) V.Sánchez (0)

Santemaría (0) Ros (0) Gabri (0) Saviola (0) Oleguer (3)

Gudjohnsen

(2)

Chygrynskiy

(15) Milito (0)

Luis García

(8,75) Albertini (-) Damià (1) Giuly (4,5)

Ronaldinho

(25) Jorquera (0) R. Márquez (0) Jeffren (3.75)

Overmars (-) Riquelme (7) Recber (0) Máxi lópez (2) Ezquerro (0) Sylvinho (0) Henry (0) Bojan (12)

Kluivert (0) Gérard (0) López (-) Belletti (5,5) Deco (10)

Ibrahimovic

(24) Cáceres (3)

Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-) O.Romeu(5)

Dani (0) Rodri (0)

G. dos Santos

(6)

Luis Enrique (-

)

Mark van

Bommel (6)

Zambrotta

(10,5)

Reiziger (0) Crosas (0,54)

Tortolero (0)

Enke (-)

108

1. Technical sheet





6. Conclusions

7. Annexes:

Tables




109

Prime Time Sport business areas

Players representation

Image rights

Media & social

networks consultancy

Club revenue

development

International player

transfers

Football Marketing Premium content

Sponsors

recruiment

Sponsorship activation

for top brands

Sports rights

exploitation

Sponsorship programs

design

Strategic

consultancy

Sports marketing

courses SMPro*

Football Transfer

Review*

Conferences

Opinion articles and

collaboration in media

Blog

estevecalzada.com

*Methodology exclusive to Prime Time Sport

110

Mission and USP’s

USP’s

Mission

statement

To inspire and help clients to maximize value around their

professional sport practice and their sport related activities.

Prime Time Sport develops selected strategic consultancy and

business development projects with sports entities, sports rights

holders, athletes and large corporations that leverage sport

relationship to develop effective and unique marketing plans

1. Independence and objectivity

2. Experience, professionalism and quality of work

3. Global high profile contacts network

4. Rigorous client selection base on high quality and value

111

Contact details Prime Time Sport

Esteve Calzada

CEO

[email protected]

blog: www.estevecalzada.com twitter: @estevecalzada

Bruno Batlle

Director of Football & Marketing

[email protected]

Aleix Piqué

Content Manager

[email protected]

Luiz Rocha

CEO Brasil

[email protected]

C/ Tuset 20, 8-5, 08006 Barcelona-Spain

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112

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