good food & where to find it

� Alexa Andrzejewski Cofounder�&�CEO�

Ted Grubb � Cofounder�&�CTO

� Soraya Darabi� Cofounder�&�CMO

http://www.foodspotting.com

Foodspotting�is�a�visual�guide�to�good�food�&�where�to�find�it.�Instead�of�reviewing�restaurants,�people�recommend�specific�dishes.

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Finding a recommendation is�as�easy�as�looking�in�a�bakery�window.�You�can�see�what’s�good�nearby�or�at�a�particular�restaurant.

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Sharing a recommendation�is�as�easy�as�snapping�a�photo�or�voting�up�someone�else’s�recommendation.

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Over�1 million�people�use�the�Foodspotting�site�&�apps�to�find�dish�recommendations�from�spotters, friends and experts like...

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Businesses, media, & brands�can�share�location-based�recommendations,�build�a�following�&�incentivize�desired�actions.

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Opportunities:�Build�a�FollowingThe�easiest�way�to�get�your�brand�on�Foodspotting:�Start�sharing�recommendations�and�building�a�following!

Whether you represent a media company, a tourism board, a CPG brand or a celebrity chef, you can enable your fans to find the dishes you recommend wherever they go by simply sharing them on Foodspotting! All you have to do is:

Post recommendations to Foodspotting • using the website or apps.

Attract followers by promoting your feed • via social media and traditional media channels you have access to.

Your recommendations will appear in • users’ following feeds and nearby results.

You can upgrade to a branded channel • to add your own banner and colors.

You’ll have the opportunity to be featured • on the Foodspotting site, app and social media channels!

Treating Foodspotting as another social media channel like Twitter, Foursquare or Instagram is the easiest way to start a Foodspotting presence.

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Opportunities:�Create�Location-Based�GuidesMake�your�content�available�via�mobile�and�engage�fans�in�deeper�ways�by�publishing�location-based�guides.

A guide is essentially a checklist of foods or drinks, but is much more fun and useful. They’re easy to create: You don’t even need photos of each dish to create a guide!

People can:

Access guides from the Foodspotting • website and mobile apps

Follow their favorite guides•

See and be alerted when items in the • guide are nearby

Take photos of guide items•

Complete guides by taking pictures of all • of the items

Earn badges and rewards for completing • guides

Following are some ideas for how guides can be used, and we can work with you to understand your needs and brainstorm new ways to engage fans via guides.

OVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Join our Summer Golden Ticket Giveaway!

We’re actively seeking one or more prize sponsors to be part of the debut of instream rewards on Foodspotting! This is a first-to-market opportunity.

By supplying a range of prizes, large and small, ideally redeemable by email, you’ll receive valuable exposure and meaningful impressions over the course of 3 months: Homepage and instream logo placement, media attention, and calls to action encouraging our users to seek out your product, generating demand & excitement!

Give�our�users�something�to�seek�out�and�target�people�based�on�their�location.Foodspotting enables users to stumble upon good things in the world around them. While it’s user- and partner-generated content today, we’ll be introducing other surprises into the stream in the near future, such as:

Location-based offers, not just coupons • but also exclusive food experiences.

Promoted items such as daily specials or • secret menu items available nearby.

“Golden tickets” that represent prizes.•

We can surface these promotions randomly, or we can target a particular action or location.

Opportunities:�In-stream�Rewards�&�OffersOVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES

Reach�potential�customers�where�and�when�it�matters�by�surprising�them�with�messages�delivered�at�clever�moments.We don’t believe in slapping ads onto pages. Instead, we’ll work with you to understand the message you want to convey and develop a campaign that will deliver it to a passionate community in an engaging, rewarding and memorable way.

What actions do you want to target and how will you reward these actions?

Prompts can be triggered whenever a user:

Spots a particular food or type of food•

Adds a particular tag to their posts•

Launches the app in a particular place•

Gets X people to spot an item (Flash Mob)•

Completes a scavenger hunt•

And more... Let’s brainstorm!•

Prompts should include incentives such as rewards, a chance to win, a tip, an offer, or even an opportunity to donate to a cause.

Opportunities:�Target�Desired�BehaviorsOVERVIEW� PRESS� AUDIENCE� OPPORTUNITIES� EXAMPLES