Mini Campaign by Trinity Schlabach

CHIPOTLEFood with Integrity

Chipotle’s commitment is to finding the very best ingredients raised with respect for the animals, the

environment and the farmers.

Food with Integrity?

Sustainability. It means they support family farmers who

respect the environment and

care for their animals without the

use of GMOs.

It means that they will buy their ingredients organic and locally

produced.

• Increase consumer awareness on Chipotle’s organic and sustainable food ingredient choices

• Make Chipotle the choice restaurant over it’s competitors

• Make consumers aware of Chipotle’s vegetarian and gluten free options

• Focus on using more traditional media methods

BIG IDEA

• 18-30 year olds, male and female• The health conscious • Those who care about organic

and sustainable foods• Gluten-free• College students

Target Audience

Billboard

Magazine

• Food Network Magazine, QSR Magazine, Eating Well

• Gluten-Free Living, Greenability Magazine

• Sports Illustrated, People Magazine

Magazine Buying

• Email promotions to customers to bring in more people to the restaurant (ie: Chipotle Booritos during Halloween)

• Email coupons as well

Direct Response

Social Media