food speciality facebook strategy sme
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Analysis of FB page – Related to British Food
1. Difference in FB posting between online shop and physical shop
2. Online shop rely on links of the website which are pre-dominantly promoted on FB
3. Physical shop relies on photo of individual product and short and critical text on the wall of the
FB.
4. Rewards for comments and suggestion on posts.
5. Product suggestions eloquently used with a variety of combinations – passionate discussion about
the product – suggested grouping of the product
6. Related links demonstrating the basic essence of the shop front have been eloquently used
7. The entrepreneur talks to the customers as it would if a customer is physically in the shop!
8. Sales talk has been effectively digitalised and presented on the FB page.
9. FB wall post has been effectively used as personal referral for expired products
Shop – I
Category Description1. Promoting link of website Quite prominently used – Seeks recommendation – Unique –
required registration on website – seeking to promote both website and FB page.
2. Special day deals Discounted pricing and clearance3. Promoting online deals on FB Similar to link promotion – Critical information mentioned4. Limited period deals announced on
FBMaybe exclusive to FB but also available on website
Shop – II
Category Description1. Product Suggestions - passionately discuss the product
- in stock- food grouping- what is available- what is finished- supplied on demand- New Arrivals- photo of product- photo of finished food- link weather to food- Intense sampling – discussion- self referral expired product+photo/Ingenious approach
2. Special day deals Discounted pricing and clearance3. Introduction of new products Discussing/discounts/4. Limited period deals announced on
FB exclusive to FBThe deals are announced on FB and mentioned that if you mail order than mention the FB post.- First three comments will get special deal! – Clearance
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
sale-
5. Promoting related events Ticket sale / British essence / - british festivals/days/local days and festivals
6. Wishing on festivals and occasions - British festivals/days/local days and festivals7. Demonstrate social concern Charity8. Seeking Opinion of customer what they expect on fb , Survey, vote poll9. Sold Out Announcement thank the customers10. Tweeting to announce specials
Shop – I Britshop.ch – British Food in Switzerland FB - Started on August 19 – 2009 - has 1727 likes – online retailer – No showroom
Special day dealsPromoting online deals on FB
Special day dealsPromoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Promoting link of website
Limited period deals announced on FBPromoting link of website
Promoting link of website
Promoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Promoting link of websiteSpecial day deals
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Shop – II BRITSFB started on 21st june 2009 - Likes 1850 – Physical + Online shop
Sold Out Announcement
Product Suggestions
Announced on FB exclusive for FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Introduction of New products
Promoting related eventsDemonstrate social concernPromoting link of website
Product Suggestions
Promoting related eventsDemonstrate social concernPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Product Suggestions
Observe how cleverly she is informing stock status
Wishing on festivals and occasions
Try to post some videos of important British days and events on the day.That will portray the very British essence of your shop
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Try to post information about your goodies with photos. People can relate better with photos
Limited period deals announced on FB exclusive for FB with and a special FB CodeSeeking Opinion of customer
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Wishing on festivals and occasions
Mention something important to Hamilton to your page as well
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Analysis of FB page – Related to British Food
Product Suggestions
Product Suggestions
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Product Suggestions
Product Suggestions
Limited period deals announced on FB exclusive for FB
Announced on FB exclusive
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Product Suggestions
Product SuggestionsWishing on festivals and occasions
Product Suggestions
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Product Suggestions
Promoting online deals on FBPromoting link of websiteSpecial day deals
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Product SuggestionsSeeking Opinion of customer
Product Suggestions
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Seeking Opinion of customer
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Promoting online deals on FBPromoting link of websiteSpecial day deals
Promoting online deals on FBPromoting link of websiteSpecial day dealsSeeking Opinion of customer
Special day dealsTweeting to announce specials
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Product Suggestions
Product Suggestions
Product Suggestions
Special day dealsfestivals and occasions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Seeking Opinion of customer
Product SuggestionsIngenious approachDeals announced on FB exclusive for FB
Deals announced on FB exclusive for FB
Deals announced on FB exclusive for FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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Analysis of FB page – Related to British Food
Demonstrate social concern
Deals announced on FB exclusive for FBProduct Suggestions
Promoting online deals on FBPromoting link of websiteSpecial day deals
Product SuggestionsDeals announced on FB exclusive for FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011
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