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FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of Agriculture and Rural Development 2012 Genesee County Health Department Public Health Week Conference April 3, 2012

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Page 1: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

FOOD SAFETY – A COMMUNITY PERSPECTIVE

FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY

Lisa Hainstock, R.S.Michigan Department of Agriculture and Rural Development2012 Genesee County Health Department Public Health Week Conference April 3, 2012

Page 2: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

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FOODBORNE ILLNESS IN THE US (CDC, 2010)

Estimated 48 million cases of foodborne diseases annually in the US

1 out of every 6 people 128,000 hospitalizations 3,000 related deaths

annually Most never able to

identify pathogens

Page 3: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

HEALTHCARE COST OF FOODBORNE ILLNESS Foodborne disease still costs the US up

to $77.7 billion a year The most expensive foodborne

diseases are associated with: Salmonella, $11.39 billion per year Campylobcter, $6.88 billion Norovirus, $3.68 billion Toxoplasma gondii, $3.46 billion Listeria monocytogenes, $2.04 billion Escherichia coli O157:H7, $635 million Non-O157 strains of Shiga toxin–producing E coli, $154

millionScharff RL. Economic burden from health losses due to foodborne illness in the United States. J Food Protect 2012;75(1):123-31

Page 4: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

www.stopfoodborneillness.org/content/stop-honor-wall

Page 5: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

Multistate Outbreak of Listeriosis Linked to Whole Cantaloupes, 2011

Page 6: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

LISTERIA INFECTIONS The disease primarily affects older adults,

persons with weakened immune systems, and pregnant women and their newborns.

Symptoms :N, D, muscle aches, fever Incubation from a few days to 2+ months

Stillbirths, abortions, neonatal deaths (25-50%) Meningitis Septicemia Endocarditis pneumonia

Page 7: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

September 2: The Colorado Department of Public Health and Environment (CDPHE) notifies the Centers for Disease Control and Prevention (CDC) of seven ill persons with listeriosis (Listeria infection) reported since 8/29/11.

September 5: Cantaloupes are collected by CDPHE for Listeria testing from the home of an ill person.

September 6: PulseNet defines outbreak strains in CO patients and identifies ill person in NE, another in TX, infected with an outbreak strain of Listeria. Initial interviews of 7 ill persons in CO with standard CDC questionnaire find all ate cantaloupe. Three ill persons report eating cantaloupe from one region in Southeastern CO ("Rocky Ford").

September 7: CDC begins coordinating the multistate investigation.   September 8: CDC asks states to use the supplemental questionnaire

created by CDPHE to learn more about cantaloupe eaten by ill persons. FDA begins investigation with initial information collected by CDPHE to

identify sources of cantaloupe eaten by ill persons. Cantaloupes are collected by CDPHE for Listeria testing from retail locations where ill persons reported buying cantaloupes.

Page 8: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

September 9: CDPHE announces that cantaloupes are the likely cause of illness and warns high-risk CO residents not to eat them. Cantaloupes are collected by FDA for Listeria testing from retail locations where ill persons reported buying cantaloupes.

September 10: FDA and CDPHE visit Jensen Farms for an inspection and to collect environmental and product samples. The broker for Jensen Farms stops distribution of cantaloupes and tells grocery stores to remove Jensen Farms cantaloupes from shelves.

September 11: Preliminary traceback investigation suggests that cantaloupe produced at Jensen Farms was sold at several retail locations where ill persons reported buying cantaloupe marketed as coming from one region in Southeastern CO.

September 12: CDC posts initial web announcement about the investigation, saying that the multistate outbreak of listeriosis is linked to cantaloupes marketed as coming from one region in Southeastern CO, and warning persons at high risk nationwide not to eat them.

Page 9: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of
Page 10: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of
Page 11: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

SUMMARY DATA

Onsets July 31, 2011 through October 27, 2011. A total of 146 persons infected with any of the four

outbreak-associated strains of Listeria monocytogenes were reported to CDC from 28 states.  

Thirty deaths were reported (probably closer to 34 deaths) Ages ranged <1 to 96 years, median age of 77 years.

Most ill persons were over 60 years old. Fifty-eight percent of ill persons were female. Among the 144 ill persons with available information on

whether they were hospitalized, 142 (99%) were hospitalized.

Seven illnesses related to a pregnancy; three were diagnosed in newborns and four were diagnosed in pregnant women.

One miscarriage was reported.

Page 12: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

October 19th - FDA released report detailing unsanitary conditions and widespread contamination throughout the Jensen Farms packing facility

Jensen Farms has just scored a 96 on a scale of 100 during a food safety audit conducted by a third-party private company days before the outbreak was announced. 

Page 13: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

BENEFITS OF BEING FAST AND BEING RIGHT The number of deaths would have been higher had it

not been for an effective, coordinated response by: CDC state and local health departments & regulatory

agencies, FDA

Lives were saved because the outbreak was detected, its source was identified, and a national warning was issued – all in just a matter of days. (CDC)

“It’s the fastest listeria investigation I’ve ever seen,”(Dr. Robert Tauxe, CDC)

Page 14: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

ECONOMIC COSTS TO INDUSTRY

Page 15: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

FOODBORNE OUTBREAKS…HOW MUCH DO THEY AFFECT US PERSONALLY?

May have to throw out a recalled product May not be able to get product on demand May become angry at food industry or

government because they are “not doing their job”.

After a while, it’s common for people may not remember many details

Page 16: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

THE ONE THING WE TYPICALLY REMEMBER Public will continue to feel fearful or uneasy

about eating food implicated in outbreaks, even if it’s not the same brand or type

Page 17: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

“ROCKY FORD MELONS SOURCE OF OUTBREAK “ (WWW.KASA.COM, SEPT 13, 2011)

The victims of a foodborne outbreak are more than just ill people and their families

Listeria leaves Colorado town stunned and scared (P. SOLOMON BANDA - Associated Press | AP – Fri, Sep 30, 2011)

Page 18: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

ROCKY FORD MELONS

$8 million industry Most commercial cantaloupe ~10% sugar Rocky Ford Melons ~ average 12% often

reaching the Extra Fancy status >70% CO acreage planted in

cantaloupes in RF region Known as Melon capital of the world RF high school team is the Meloneers “A melon worth the drive!”

Page 19: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

COMMUNITY AND INDUSTRY EFFECTS Initially, associated with “Rocky Ford”

melons, not “Jensen Farms” cantaloupes Jensen Farms 85 miles from Rocky Ford Acres of melon at other farms not

responsible for the outbreak went un-harvested

People put out of work At least seven lawsuits have already been

filed, totaling in the millions

Page 20: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

www.marlerclark.com

Page 21: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

“Listeria outbreak in cantaloupes is deadliest in a decade:(MARY CLARE JALONICK Associated Press September 28, 2011 6:12AM )

PUBLIC PERCEPTION

"For the public, it's important to know that if you know the cantaloupe you have is not Jensen Farms, then it's OK to eat. But if you're in doubt, throw it out." (Dr. Thomas Frieden, CDC, ABC News, Sept. 28, 2011).

Page 22: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

INDUSTRY STATISTICS

Page 23: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

“OUTBREAK DINGS ALL MELON SALES”

(TOM KARST, THE PACKER, 12/2/2011)

Appeared that people were not only avoiding cantaloupe but ALL melons

Page 24: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

Listeria outbreak devastates Calif. Cantaloupes (USA Today, 10/14/2011)

"We can't sell the fruit," said Rodney Van Bebber, sales manager for Mendota-based Pappas Produce Company. "Retail stores are taking cantaloupes off the shelves, and growers are disking in their fruit because people are afraid to eat them."

Page 25: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

IMPORTANCE OF ‘DOING IT RIGHT’ THE FIRST TIME

Rapid epidemiologic and regulatory investigation and sharing of information’

Not making statements based on incomplete or faulty information that might implicate the wrong food and place people at further risk

Not making statements based on public pressure

Page 26: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

2011 – E. COLI O104 – EUROPE

5/25 - German authorities issue warning on consumption of lettuce, tomatoes or cucumbers5/26 - Germany links OB cucumbers imported from Spain, even though testing was not complete.5/30 - Russia bans import of all vegetables from Germany and Spain5/31 - Germany says it’s not Spanish cucumbers

-Spain and the Netherlands demand EU compensation after their vegetable sales collapse. -Cost to Spanish exporters 200M US$ per week

6/2 - Russia bans imports of fresh vegetables from the 27 EU member states.6/8 - EU Commission raises its offer of compensation to 210 million euros for vegetable farmers, from an earlier 150 million euros.6/10 - Germany identifies contaminated sprouts as the source of the bacteria, lifts its warning on eating raw lettuce, tomatoes and cucumbers.

Page 27: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

WHO IS AFFECTED BY FOODBORNE ILLNESS AND HOW?

Who gets hurt?Sick people and their familiesEmployersFood industryCommunities supporting those industriesTrade –

Interstate & International

Health care/InsuranceTaxpayers/consumers

Who benefits?Food safety consultants and auditorsAttorneysAttorneysAttorneys

Page 28: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

WHAT INVESTIGATORS SHOULD REMEMBER There is always a human cost There is always ‘collateral damage’ What is said or implied can have far-

reaching positive or negative effects By prematurely jumping to conclusions on

the certain foods, officials may unwittingly allowed the outbreak to continue.

We have to be fast and we have to be right

Page 29: FOOD SAFETY – A COMMUNITY PERSPECTIVE FOODBORNE ILLNESS OUTBREAKS AND THEIR EFFECTS ON PEOPLE AND INDUSTRY Lisa Hainstock, R.S. Michigan Department of

If we ever lose sight of why we do what we do, we just have to remember who we do it for.