Food Packaging

Our likes and dislikes

Likes

we enjoyed these packaging designs as they are fun, different and colourful yet they are also informative as by the packaging you

can immediately tell what is inside.

Likes

They cut away glass we found interesting as it gives you the impression of drinking from the coke bottle when you are not. The dark red shadows the

drink within the glass therefore only leaving the impression that you are drinking from the iconic

Coke bottle.

We liked these cans as they were a limited edition of summer cans. None of the cans are the same but even

with the difference on the cans it is hard to miss the Coke branding we all know.

LikesThese are a range of bottles we found

interesting due to there different shapes or there intriguing prints. Unlike the previous

slides you would not immediately know their contents but they would catch your eye in a

supermarket

LikesHere we showed packaging that as well as being aesthetically pleasing is also functional and innovative.

The caned shoes eliminates the old style shoe box and is a lot more functional for a second life product i.e. this can could be used for storage like shoeboxes are

know but is a lot more impressive to look at.

The wine carry box we thought was very nice packaging and add to the elegance and sophistication that would be felt when purchasing expensive wine.

The box looks expensive and adds to the over all experience for the consumer.

The popcorn pack we thought was quite interesting as it uses the concept of the

microwave bags but brings it one step further by also supplying the bowl. We

thought this was a very smart idea and it also looks

appealing also.

Likes Here are the paper bottles we liked these as they are 100% recyclable and

biodegradable which means when a person throws away their water bottle

here unlike plastic it will not create unattractive litter.

With this product we enjoyed how the fresh fruit or vegetable juice could be fully resealed and airtight by the lid which would keep the juice

fresher for longer while it also looks quite interesting on the bottle and it something a

person would notice in a supermarket.

Dislikes

The coconut package we did not like as we felt it was totally seasonal, also uncessecary as the packaging within the nut to keep its produce fresh would have been enough.

Also the coconut would start to go off on the shelves which lessens the shelf time of the

product .

The tobacco pouches here although useful need a resalable functionality as once open as you can see they cannot be closed which will lead to the tobacco falling out of its pouch and also to keep the tobacco

useable.

DislikesThese two packages are examples of over excessive packaging they are both totally

useless and unattractive .

DislikesThese bottles are examples of people not

paying attention in their design packaging . In order to now use these bottles u need to turn

them upside down and for shelving they would be unstable as the are siting on the neck of the bottle. Also the complete lack of any branding is

apparent therefore know one will no the company that sells this product

This bag on the other hand is excessive branding. It is very clear and obvious who the company is yet the bag is so plain and boring

you wouldn’t think to look at it twice. Functionality doesn’t have to come take from

aesthetics

The End•These are packages that we either

liked or disliked we would greatly appreciate if your group could make one of these for us showing us what your ideas are and also if you could to give us some feedback on our presentation.

•Thank you from Jon, Marjolein and Merja