Food & Beverages

Sector

An Introduction to the SectorAn Introduction to the Sector

India is fervently poised for the Food Revolution India is fervently poised for the Food Revolution This will ensure agricultural diversification and large investments This will ensure agricultural diversification and large investments

in food processing.in food processing.The concept of food security has two dimensions – availability of The concept of food security has two dimensions – availability of

food and access to food.food and access to food.30% of the food produced in the country is wasted. 30% of the food produced in the country is wasted. There is a need to increase the range of foods available to improve There is a need to increase the range of foods available to improve

overall nutrition. overall nutrition. Special foods for patients suffering from hypertension, diabetes Special foods for patients suffering from hypertension, diabetes

gives health benefits.gives health benefits.Packaging of food products has become important to ensure safety Packaging of food products has become important to ensure safety

and hygiene. and hygiene.

A comprehensive viewA comprehensive view

The Indian food market is approximately Rs 2,50,000 crore ($69.4 The Indian food market is approximately Rs 2,50,000 crore ($69.4 billion) billion)

Value-added food products comprise Rs 80,000 crore ($22.2 billion). Value-added food products comprise Rs 80,000 crore ($22.2 billion).

The food processing industry is witnessing a 20% annual growth The food processing industry is witnessing a 20% annual growth rate.rate.

Post-Green Revolution, it is essential that agricultural research Post-Green Revolution, it is essential that agricultural research reoriented to address new challenges. Application of reoriented to address new challenges. Application of biotechnology, RNA use, and molecular biology. biotechnology, RNA use, and molecular biology.

Nutritional research and improved cost-effective vaccine Nutritional research and improved cost-effective vaccine

programmesprogrammes

Target Segment ProfileTarget Segment Profile

Higher growth during 2005-06 in almost all the productsHigher growth during 2005-06 in almost all the products belonging belonging to Food and Beverage segmentto Food and Beverage segment

The overall industry has achieved a growth rate of about 8The overall industry has achieved a growth rate of about 8 % in % in terms of value during 2004-05 terms of value during 2004-05

Government’s high priority for development of food processing Government’s high priority for development of food processing industry to encourage commercialization and value addition to industry to encourage commercialization and value addition to agricultural produce.agricultural produce.

Agro based l00 percent export oriented units allowed sale up to 50 Agro based l00 percent export oriented units allowed sale up to 50 per cent in Domestic tariff area.per cent in Domestic tariff area.

India’s middle class segment continues to hold the key to success India’s middle class segment continues to hold the key to success of the processed food market in India. of the processed food market in India.

Continue…Continue…Indian food and beverage companies are making a beeline for regional Indian food and beverage companies are making a beeline for regional

overseas markets like Bangladesh, Pakistan, Nepal, Middle East overseas markets like Bangladesh, Pakistan, Nepal, Middle East

The market is seeing players like Heinz, Mars, Marico, Pepsi, ITC, The market is seeing players like Heinz, Mars, Marico, Pepsi, ITC, Dabur, Britannia, Cadbury, HLL, Pillsbury, Nestle and Amul.Dabur, Britannia, Cadbury, HLL, Pillsbury, Nestle and Amul.

Both public and private players operate in the market, e.g., Hindustan Both public and private players operate in the market, e.g., Hindustan Lever, Nestle and NDDB, NAFED.Lever, Nestle and NDDB, NAFED.

The price stability throughout the year has contributed to the increase The price stability throughout the year has contributed to the increase in domestic liquor sales.in domestic liquor sales.

Branded products are preferred in the Edible oil segment as the urban Branded products are preferred in the Edible oil segment as the urban consumers are increasingly becoming health conscious and looking consumers are increasingly becoming health conscious and looking out for low cholesterol cooking medium.out for low cholesterol cooking medium.

Basic Issues & ConstraintsBasic Issues & Constraints

Lack of adequate infrastructure. Lack of adequate infrastructure.

Absence of a strong and dependable cold chain system which is Absence of a strong and dependable cold chain system which is very vital very vital

There is a need for a review of the Agricultural Produce and There is a need for a review of the Agricultural Produce and Marketing Act to ensure freedom to farmers Marketing Act to ensure freedom to farmers

Some commodities in one segment are used as inputs in another Some commodities in one segment are used as inputs in another segment of the food processing industry segment of the food processing industry

Excise Duty on all Value Added food products like Nutritional Excise Duty on all Value Added food products like Nutritional and health foods and health foods

Ice –creams and Non-alcoholic beverages dispensed by vending Ice –creams and Non-alcoholic beverages dispensed by vending machines are exempt from excise duty machines are exempt from excise duty

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Packaging material for match sticks is exempted from excise Packaging material for match sticks is exempted from excise duty.duty.

The higher railway freight has pushed up cost of raw materials The higher railway freight has pushed up cost of raw materials and inputs such as sugar, edible oil and all these add to cost of and inputs such as sugar, edible oil and all these add to cost of production.production.

FICCI has highlighted some areas of concern impacting the FICCI has highlighted some areas of concern impacting the overall Food and Beverage Industry overall Food and Beverage Industry

The Industry surveyThe Industry survey

India is among the world's major producer of food and produces India is among the world's major producer of food and produces over 600 million tonnes of foodover 600 million tonnes of food products every year products every year

India’s food consumption market is expanding rapidly to attract India’s food consumption market is expanding rapidly to attract global food and drinkglobal food and drink giants giants

India is the second largest producer of rice and wheat and the India is the second largest producer of rice and wheat and the largest producer of pulses.largest producer of pulses.

Indian food processing industry is poised for further growth in Indian food processing industry is poised for further growth in view of the liberal policy measures and government’s view of the liberal policy measures and government’s commitment for reforms and development of food and agro-commitment for reforms and development of food and agro-processing industries.processing industries.

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Health food, health food supplements, Convenient Food and Health food, health food supplements, Convenient Food and Branded Food are rapidly gaining vast popularity with the Branded Food are rapidly gaining vast popularity with the changing life styles of the consumers.changing life styles of the consumers.

The unorganized, small players account for more than 75% of the The unorganized, small players account for more than 75% of the industry output in volume terms and 50% in value termsindustry output in volume terms and 50% in value terms

Since liberalization in 1991 till January 2004 proposals for Since liberalization in 1991 till January 2004 proposals for projects of over Rs.87715 crores have been proposed in various projects of over Rs.87715 crores have been proposed in various segments of the food and agro-processing industry.segments of the food and agro-processing industry.

The Government has provided many liberal incentives to The Government has provided many liberal incentives to encourage the Food Processing industry.encourage the Food Processing industry.

Segment-wise Analysis Segment-wise Analysis BRANDED FLOUR (ATTA)BRANDED FLOUR (ATTA)

The grain-processing sector is largelyThe grain-processing sector is largely un-organized, although there un-organized, although there are a few large players in the market. are a few large players in the market.

Brands like "Captain Cook"Brands like "Captain Cook", , some large players, like Hindustan some large players, like Hindustan Lever (with its Annapurna brand) and Godrej Pillsbury Lever (with its Annapurna brand) and Godrej Pillsbury (Pillsbury), Agro Tech (Healthy(Pillsbury), Agro Tech (Healthy World), Nature Fresh and ITC World), Nature Fresh and ITC (Aashirvaad) re players of the market (Aashirvaad) re players of the market

Increased competitive activity is spurring market growth Increased competitive activity is spurring market growth

The segment, which had been growing with excellent rate of 40-The segment, which had been growing with excellent rate of 40-50% till 2000 grown by 12% in 2004-05.50% till 2000 grown by 12% in 2004-05.

BAKERY INDUSTRYBAKERY INDUSTRY

The annual production of bakery products was 50 lakh tones in The annual production of bakery products was 50 lakh tones in 2004-05 with estimated value of 2004-05 with estimated value of Rs 69 billion. Rs 69 billion.

..continue..continueThe organized sector has a market share of 45 per cent and the The organized sector has a market share of 45 per cent and the

balance 55 per cent is with the unorganized sector in the baked balance 55 per cent is with the unorganized sector in the baked products.products.

Bread IndustryBread Industry::

The large organized sector players who are prominent in the high- The large organized sector players who are prominent in the high- and medium-priceand medium-price segments include Britannia, Modern segments include Britannia, Modern Industries Ltd.Industries Ltd.

Local manufacturers with numerous local brands cater to populous Local manufacturers with numerous local brands cater to populous segment and contribute considerably in the bread segment.segment and contribute considerably in the bread segment.

Biscuit IndustryBiscuit Industry::

The major brands of biscuits are –The major brands of biscuits are – Britannia, Parle, Bakeman, Priya Britannia, Parle, Bakeman, Priya Gold etcGold etc

The per capita consumption of biscuits in our country is about 1.52 The per capita consumption of biscuits in our country is about 1.52 kg as compared to more than 12 kg in developed countrieskg as compared to more than 12 kg in developed countries

Semi processed/ Cooked/ Ready to EatSemi processed/ Cooked/ Ready to Eat

The market for semi-processed/cooked and ready to eat foods was The market for semi-processed/cooked and ready to eat foods was around Rs 82.9 billion in 2004-05.around Rs 82.9 billion in 2004-05.

HLL has entered the ready to eat segment through Indus Valley HLL has entered the ready to eat segment through Indus Valley rice meals in sevenrice meals in seven flavours flavours

ITC ‘s more than 50 packaged branded food products under ITC ‘s more than 50 packaged branded food products under Kitchens of India and Aashirvaad brands with different varieties Kitchens of India and Aashirvaad brands with different varieties of ready to eat/ cooked food is gaining popularity in the market.of ready to eat/ cooked food is gaining popularity in the market.

CULINARY PRODUCTS & SNACK FOODCULINARY PRODUCTS & SNACK FOODThe total production of culinary products and snack food was The total production of culinary products and snack food was

around Rs 1750 crore in 2004-05 and is growing at a moderate around Rs 1750 crore in 2004-05 and is growing at a moderate rate of 8 per centrate of 8 per cent

The culinary products including mainly wheat based products The culinary products including mainly wheat based products comprising of noodles, vermicelli, macaroni and spaghetti is comprising of noodles, vermicelli, macaroni and spaghetti is gaining popularity gaining popularity

..continue..continueHLL (Kissan and Knorr range) and Nestle HLL (Kissan and Knorr range) and Nestle

(Maggi) dominate this segment. Heinz and (Maggi) dominate this segment. Heinz and Top Ramen are also strong players.Top Ramen are also strong players.

Frito Lay's India, Pepsico’s Snack Food Frito Lay's India, Pepsico’s Snack Food Division having snack foods plants in Division having snack foods plants in Channa (Punjab) and Pune (Maharashtra) , Channa (Punjab) and Pune (Maharashtra) , and going for another in (Sakrail) West and going for another in (Sakrail) West Bengal with Bengal with investment of Rs 75 Crores.investment of Rs 75 Crores.

FRUIT JUICES / PULP & FRUIT JUICES / PULP & CONCENTRATES/ SAUCES/ KETCH CONCENTRATES/ SAUCES/ KETCH UPSUPS

India is the second largest producer of both India is the second largest producer of both fruits and vegetables in the world.fruits and vegetables in the world.

The market has immense potentialities The market has immense potentialities provided some infrastructural facilities for provided some infrastructural facilities for efficient transportation and marketing of efficient transportation and marketing of fruits and vegetables are created. fruits and vegetables are created.

Sugar IndustrySugar IndustryThe largest agro-processing industries of the country The largest agro-processing industries of the country with an with an

annual turnover of Rs 200 billion. annual turnover of Rs 200 billion.

Indian sugar industry uses sugar cane as the only inputIndian sugar industry uses sugar cane as the only input

The sugar industries have sprung up in states like Uttar Pradesh, The sugar industries have sprung up in states like Uttar Pradesh, Maharashtra, Punjab, Gujarat, Andhra Pradesh, West Bengal.Maharashtra, Punjab, Gujarat, Andhra Pradesh, West Bengal.

The leading players in Indian sugar industry are Balrampur Chini The leading players in Indian sugar industry are Balrampur Chini Mills Ltd, Bajaj Hindustan Ltd, Andhra Sugars Ltd, Thiru Mills Ltd, Bajaj Hindustan Ltd, Andhra Sugars Ltd, Thiru Arooran Sugars Ltd and, Dhampur Sugar Ltd.Arooran Sugars Ltd and, Dhampur Sugar Ltd.

The Government controls sugar capacity additions through The Government controls sugar capacity additions through industrial licensing, determines the price of the major input industrial licensing, determines the price of the major input sugarcane, decides the quantitysugarcane, decides the quantity

Inadequate sugar cane availability, uneconomical size, bad Inadequate sugar cane availability, uneconomical size, bad condition of plant and machinery are responsible for closure of condition of plant and machinery are responsible for closure of many mills in the country.many mills in the country.

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Central Government has also Central Government has also provided inland transport provided inland transport subsidy for sugarsubsidy for sugar export. export.

Dual Pricing System is adopted in Dual Pricing System is adopted in the Indian sugar industry, which the Indian sugar industry, which includes sugar price in Public includes sugar price in Public distribution system and the free distribution system and the free sale sugar price.sale sugar price.

Edible oilEdible oil

The growth of the Rs. 250 billion edible oil industry in India has The growth of the Rs. 250 billion edible oil industry in India has been somewhat stagnant at around 5% per annum. been somewhat stagnant at around 5% per annum.

NDDB has emerged as a major player in the sector with its NDDB has emerged as a major player in the sector with its "Dhara" brand of edible oil."Dhara" brand of edible oil.

Even small growers and co-operatives having crushing units or Even small growers and co-operatives having crushing units or solvent extraction units have started branding their products.solvent extraction units have started branding their products.

In Edible oils, National Dairy Development Board (Anand), ITC In Edible oils, National Dairy Development Board (Anand), ITC Agro-Tech (Secunderabad) , Marico Industries (Mumbai), Agro-Tech (Secunderabad) , Marico Industries (Mumbai), Ahmed Mills, (Mumbai) are the major players.Ahmed Mills, (Mumbai) are the major players.

The main issues in the edible oil segment is the rising cost of raw The main issues in the edible oil segment is the rising cost of raw materials. materials.

Raw material cost account for 70 per cent of sale price. Raw material cost account for 70 per cent of sale price.

Alcoholic BeveragesAlcoholic Beverages

The alcoholic beverages industry in India is generally divided into The alcoholic beverages industry in India is generally divided into two main categories-Industrial Alcohol and Potabletwo main categories-Industrial Alcohol and Potable Alcohol. Alcohol.

The price stability throughout the year has contributed to the The price stability throughout the year has contributed to the increase in domesticincrease in domestic liquor sales. liquor sales.

United Breweries Ltd, Shaw Wallace, MC Dowell & Co Ltd (part United Breweries Ltd, Shaw Wallace, MC Dowell & Co Ltd (part of the UB Group) Radico Khaitan, Seagram India Ltd are of the UB Group) Radico Khaitan, Seagram India Ltd are among the familiar names in the alcoholic beverage industry in among the familiar names in the alcoholic beverage industry in the country.the country.

The Indian wine market, estimated at 5 lakh cases annually, has The Indian wine market, estimated at 5 lakh cases annually, has witnessed robust witnessed robust 30% growth over the past few years. 30% growth over the past few years.

Several Indian brands have made inroads into the foreign markets Several Indian brands have made inroads into the foreign markets including British market.including British market.

Malted Food & Health BeveragesMalted Food & Health Beverages

The Rs. 14.4 billion malted foods market is composed of two The Rs. 14.4 billion malted foods market is composed of two segments - brown and white.segments - brown and white.

Malted beverages with nutritional attributes control around 70% of Malted beverages with nutritional attributes control around 70% of the totalthe total market and energy drinks (brown beverages) account for market and energy drinks (brown beverages) account for the rest.the rest.

The malted food drink industry is dominated by few players. These The malted food drink industry is dominated by few players. These include brands such as ' Horlicks, 'Complan' and 'Viva', which are include brands such as ' Horlicks, 'Complan' and 'Viva', which are mainly known as white beverages. 'Boost', 'Bournvita', 'Milo' and mainly known as white beverages. 'Boost', 'Bournvita', 'Milo' and 'Maltova' on the other hand are classified as brown drink.'Maltova' on the other hand are classified as brown drink.

The consumption pattern of malted beverages differs according to The consumption pattern of malted beverages differs according to usage patterns across geographic zones usage patterns across geographic zones

MILK AND DAIRY PRODUCTS

India is the largest milk producing country with production of India is the largest milk producing country with production of about 92 million tonnes.about 92 million tonnes.

Efficient production and marketing can bring about more than Efficient production and marketing can bring about more than 200 per cent value addition in the Indian dairy segment.200 per cent value addition in the Indian dairy segment.

The National Dairy Development Board (NDDB) is a major The National Dairy Development Board (NDDB) is a major player in the market with its major brand, Amul.player in the market with its major brand, Amul.

Leading brands like Amul, Nestle, Mother Dairy and Britannia Leading brands like Amul, Nestle, Mother Dairy and Britannia are in the race to tap the growing market.are in the race to tap the growing market.

The milk and dairy products segment is set for up gradation of The milk and dairy products segment is set for up gradation of cold-storage chains cold-storage chains for expansion. for expansion.

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Mother Dairy brand through retail Mother Dairy brand through retail outlets across the country in outlets across the country in addition to its own 300 outlets addition to its own 300 outlets with provision of cold storage with provision of cold storage and cold chains.and cold chains.

Rising standards of living and Rising standards of living and popularity of convenience popularity of convenience foods, the industry is expected foods, the industry is expected to witness strong long-term to witness strong long-term demand growth potential.demand growth potential.

Confectionary Industry

The entire market can be divided into 7 major categories, namely Hard Boiled Candies (HBC), Toffees, Eclairs, Chewing gums, Bubble gum, mints and Lozenges.

It is dominated by 2 major players, Cadbury India Ltd and Nestle India Ltd, which together account for about 90% of the total chocolate market.

The perishable nature of the product and the fact that India lacks a cold chain distribution network are among the major problems that inhibit market expansion.

The private dairies have raised the prices including the prices of Skimmed Milk Powder (SMP), the essential ingredient for manufacturing milk chocolates and ice cream mixes in addition to biscuits and confectionery products.

Study on TEA Industry

Tea has brought cheer to people across the world for over 4500 years.

Chinese first drank it for its medicinal value, and later, from the third century onwards, as a refreshing beverage.

India has a vast domestic market. The Industry has achieved a production of 878 million kg in 2005 from 820.5 million Kg in 2004 with a growth of about 7 percent.

Tea plantations in India are concentrated in the North-East (Upper Assam, West Bengal) and the South (Kerala, Tamil Nadu).

Tea trading in the domestic market is done in two ways-auction Tea trading in the domestic market is done in two ways-auction and private selling and private selling

……continuecontinueTea imports surged from a mere 7

million kg in 2003 to whopping 30 million kg in 2004.

Lower availability of tea in the domestic market may continue in short run, as tea production falls in January seasonally

Assam produces around 53 percent of the country's total production, but also employs more than 10 percent of the state’s work force or around 12 lakh people.

Tea Cultivation and Production Process

Rainfall: More than the total amount, the distribution of rainfall matters a lot for sustained high yield of tea throughout the season.

Temperature and RH: Temperature affects tea yield by : Temperature affects tea yield by influencing rate of photosynthesis and controlling growth and influencing rate of photosynthesis and controlling growth and dormancy. dormancy.

In general, the ambient temperature within 13°C and 28-32°C is In general, the ambient temperature within 13°C and 28-32°C is conducive for growth of tea conducive for growth of tea

Day length: Day length influences growth and dormancy in tea : Day length influences growth and dormancy in tea bushes. bushes.

Soil:Soil: Tea grows well on high land well drained soils having a good Tea grows well on high land well drained soils having a good depth, acidic pH in the range 4.5 to 5.5 and more than 2% depth, acidic pH in the range 4.5 to 5.5 and more than 2% organic matter organic matter

OPPORTUNITIES AND PROJECTION

The Food and Beverage Industry is projected to have overall The Food and Beverage Industry is projected to have overall growth between 8% -growth between 8% -8.5 % 8.5 %

The sectors which are projected to achieve excellent growth of The sectors which are projected to achieve excellent growth of 20% and above are –Semi Processed/Cooked Ready to eat 20% and above are –Semi Processed/Cooked Ready to eat (22%), Ice-Cream(20%), Edible/Vegetable oil (22%), Ice-Cream(20%), Edible/Vegetable oil (20%),Wine(22%) .(20%),Wine(22%) .

Development of rural infrastructure, rural extension services, Development of rural infrastructure, rural extension services, agro-based and foodagro-based and food processing industries have been given processing industries have been given high priority.high priority.

The process of setting up of Food Parks in various key locations The process of setting up of Food Parks in various key locations of the country with the involvement of the various state of the country with the involvement of the various state governments and other governments and other allied institutions is on. allied institutions is on.

Thanks for your attentionThanks for your attention

Presented by:Presented by:

Soumya SrivastavaSoumya Srivastava

Sudhir GhoshSudhir Ghosh

Surbhi DubeySurbhi Dubey

Nitin PareekNitin Pareek

Cryste JanCryste Jan

Soumik GuhaSoumik Guha